Apple Shares Full Video of Today's MacBook Pro Event [Update: iTunes Version Available] - MacRumors
Skip to Content

Apple Shares Full Video of Today's MacBook Pro Event [Update: iTunes Version Available]

After revealing the newest MacBook Pro to everyone today at its "Hello Again" event, Apple has now posted a full video of the presentation on its website, allowing anyone who was too busy to watch it live an easy venue to catch up with the presentation on their own time. As usual, Apple is expected to upload the video to YouTube and iTunes at some point later in the day.

Apple always shares a few commercials during its keynotes as well, and today was no different, with six videos hitting its YouTube channel in the minutes following the event's ending. The videos include a focus on Apple's venture into accessibility, and of course deeper dives into all of the features of the all-new 13-inch and 15-inch MacBook Pro with Touch Bar.


- Apple – Accessibility – Sady (with Audio Descriptions)
- Apple – Accessibility – Sady
- MacBook Pro — QWERTY
- MacBook Pro — Reveal
- The new MacBook Pro — Design, Performance and Features
- The new MacBook Pro featuring Touch Bar – So much to touch

In addition to the videos posted online about the MacBook Pro, you can catch up with all of the news out of the Hello Again event by checking out our list of keynote highlights below, which encompass all of MacRumors' event coverage posted today.

Besides plenty of news articles surrounding the MacBook Pro and Touch Bar, as well as the discontinuation of the MacBook Air, there's also pieces about the new "TV" app coming to tvOS and iOS, and gaming-related announcements, like Minecraft launching on the fourth-generation Apple TV.

MacBook Pro News
- Apple Unveils New 13-Inch and 15-Inch MacBook Pros With Retina 'Touch Bar'
- Apple Unveils Touch Bar Features in New MacBook Pros Including Touch ID
- Microsoft Office Support Coming to Touch Bar on MacBook Pro
- Apple Unveils Successor to MacBook Air With 13-Inch Entry-Level MacBook Pro
- New MacBook Pro Models Now Available for Purchase as Apple Store Comes Back Online
- Apple No Longer Sells a Mac With a CD Drive
- Apple Continues to Sell Base Model 2015 MacBook Pros at Same Price Points
- Apple Teams Up With LG for 4K and 5K Displays Designed for New MacBook Pro
- Apple Updates Final Cut Pro X With Revamped Interface, Magnetic Timeline and Touch Bar Support
- Roundup: Hands-On With Touch Bar on New MacBook Pros
- Apple Releases $49 Thunderbolt 3 to Thunderbolt 2 Adapter Alongside New MacBook Pro
- MacBook Pro First Impressions: A Lightweight ‘Engineering Marvel’ With Beautiful Screen
- Apple Updates iMovie, GarageBand, Xcode and iWork Apps With Support for MacBook Pro Touch Bar
- Apple's Phil Schiller: 'We Don't Design for Price, We Design for the Experience'
- Microsoft Offering MacBook Owners Up to $650 Trade-In Credit Toward Surface Pro or Surface Book
- MacBook Pro Shipping Estimates Slip to 3–4 Weeks for Models With Touch Bar
- AMD Details Radeon Pro Graphics in New 15-inch MacBook Pro Models

Everything Else
- Apple Launches New Website to Promote Accessibility Features
- Minecraft is Coming to Apple TV by the End of the Year
- Apple Announces Universal TV App for 'Unified TV Experience'
- Apple Still Offering 2015 13-inch MacBook Air, 11-inch MacBook Air Discontinued
- Everything Apple Announced at Today's 'Hello Again' Mac Event in Under Four Minutes
- Belkin Debuts New Thunderbolt 3 Express Dock HD

Update 10/28/16: Apple has uploaded the full keynote presentation onto iTunes in HD and 1080p.

Related Roundups: Apple TV, MacBook Pro

Popular Stories

M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Apple TV 4K HomeView HomePod Mini tweaked

New Apple TV 4K, HomeView, and HomePod Mini: 16 Details Just Leaked

Sunday October 11, 2026 12:56 pm PDT by
Just two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K. Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a ...
Apple MacBook Pro with PROLED XDR Display family lineup feature

Apple Announces OLED MacBook Pro With Touch Display

Wednesday October 28, 2026 10:11 am PDT by
Apple today announced a new high-end MacBook Pro, which is available in 14-inch and 16-inch sizes. The new device has a PROLED XDR display that supports touch gestures, and a glowing rear Apple logo. Pricing on the MacBook Pro starts at $2,899 for the 14-inch model and $3,399 for the 16-inch model. Apple says the MacBook Pro has the "world's best display in a pro laptop." The PROLED...

Top Rated Comments

realeric Avatar
131 months ago
Apple need a new CEO. Seriously. Someone likes Steve Jobs or Elon Musk.

No Mac pro, no Mac mini, no iMac, no iPads, no Apple TV services, no Macbook Air, No new Macbook, ... I can't understand what all 66,000 Apple employees have done for years? Building the spaceship? Making watch bands? Expanding fuxxing Apple stores? Apple store experiences are even getting worse and worse.
Score: 30 Votes (Like | Disagree)
BMcCoy Avatar
131 months ago
This keynote will be remembered..

#disappointed
Score: 19 Votes (Like | Disagree)
McFreggle Avatar
131 months ago
I have always defended Tim Cook.

Until today. This (lack of) Mac lineup is just... depressing.
I'm feeling quite sad.
:(
Score: 18 Votes (Like | Disagree)
Mad Mac Maniac Avatar
131 months ago
Apple's product line is convoluted, expensive, outdated... I hate to join MR posters in dogging on Apple, but I'm afraid I'm really starting to align with that camp. I've already decided I'll hold off on buying any Apple products for the next 1-2 years to give me time to decide if I want to switch to google products.
Score: 15 Votes (Like | Disagree)
imran5720 Avatar
131 months ago
1000 dollar advice, don't watch this video and waste your precious time
Score: 13 Votes (Like | Disagree)
Benjamin Frost Avatar
131 months ago
WARNING TO THOSE WHO HAVEN'T WATCHED THE VIDEO:

Pour yourself a stiff drink or four when you sit down to watch this. You will be watching a historic event, and it is historic for all the wrong reasons.
Score: 12 Votes (Like | Disagree)
Latest Stories
Here's What Apple Fixed in iOS 27.2.1 and macOS 27.2.1
Here's What Apple Fixed in iOS 27.2.1 and macOS 27.2.1
11 hours ago
Webex Gets iPhone Duo Support
Webex Gets iPhone Duo Support
12 hours ago
Meta's Muse AI Agent Comes to Apple Watch
Meta's Muse AI Agent Comes to Apple Watch
12 hours ago
Anker Launches Eufy Security Cam With Auto-Tracking Light
Anker Launches Eufy Security Cam With Auto-Tracking Light
12 hours ago
macOS 27.2.1 Fixes eMudhra Certificate Flaw in Command-Line Tools
macOS 27.2.1 Fixes eMudhra Certificate Flaw in Command-Line Tools
14 hours ago
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
15 hours ago
Apple Releases macOS Golden Gate 27.2.1
Apple Releases macOS Golden Gate 27.2.1
16 hours ago
Apple Releases iOS 27.2.1 With Bug Fixes
Apple Releases iOS 27.2.1 With Bug Fixes
16 hours ago
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
16 hours ago
Apple Watch Ultra 4 Gets $99 Amazon Discounts, Starting at $699.99
Apple Watch Ultra 4 Gets $99 Amazon Discounts, Starting at $699.99
16 hours ago
Apple Pay Ad Features Martial Arts Convenience Store Food Fight
Apple Pay Ad Features Martial Arts Convenience Store Food Fight
16 hours ago
Apple Continues to Say Some AI Features Will Have Fees for Extra Usage
Apple Continues to Say Some AI Features Will Have Fees for Extra Usage
16 hours ago
Apple Announces Türkiye Expansion Plans as Tim Cook Visits
Apple Announces Türkiye Expansion Plans as Tim Cook Visits
18 hours ago
Singapore Saved Apple $2.7 Billion in Taxes This Year
Singapore Saved Apple $2.7 Billion in Taxes This Year
18 hours ago
Apple Music's 2026 Artist of the Year is Olivia Dean
Apple Music's 2026 Artist of the Year is Olivia Dean
18 hours ago
This Could Be Your Last Chance to Pre-Order the HomeView at a Discount
This Could Be Your Last Chance to Pre-Order the HomeView at a Discount
18 hours ago
Some HomePod Mini 2 Buyers Returning Units Over Mac Speaker Issues
Some HomePod Mini 2 Buyers Returning Units Over Mac Speaker Issues
19 hours ago
MacBook Pro With PROLED XDR Display: Details You Might Have Missed
MacBook Pro With PROLED XDR Display: Details You Might Have Missed
19 hours ago
Satechi Offers MacRumors Readers 30% Off Select Accessories in Early Black Friday Sale
Satechi Offers MacRumors Readers 30% Off Select Accessories in Early Black Friday Sale
19 hours ago
Leaker Envisions a Shorter iPhone With a New iOS Layout
Leaker Envisions a Shorter iPhone With a New iOS Layout
20 hours ago
Apple to Give You More Control Over When Your Mac Passwords Lock
Apple to Give You More Control Over When Your Mac Passwords Lock
20 hours ago
Siri Is Getting a Better Memory
Siri Is Getting a Better Memory
21 hours ago
iPhone 18e Could Feature Bigger Display and Battery
iPhone 18e Could Feature Bigger Display and Battery
21 hours ago
Apple's Siri Boss May Leave - Here's Who Could Take Over
Apple's Siri Boss May Leave - Here's Who Could Take Over
22 hours ago
Apple Launching Two More New Products This Friday
Apple Launching Two More New Products This Friday
22 hours ago
Apple Store Subscription Sign-Up Controversy Exposed
Apple Store Subscription Sign-Up Controversy Exposed
1 day ago
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
2 days ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
2 days ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
3 days ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
3 days ago