Apple today shared a humorous new Apple Pay ad that promotes the benefit of the on-device payment option over cash and physical cards.
The spot features a martial-arts-style food fight where a man runs into a convenience store to grab a weapon. He's followed by the other combatants, and everyone involved grabs a different food or beverage to fight with.
The cashier makes everyone stop to pay, and the protagonist is able to make his purchases quickly with Apple Pay on his iPhone while the fighters he's facing off against struggle with their wallets. In the course of the fight, one of the fighters grabs the protagonist's iPhone and tries to make a purchase, but can't because Face ID verification is required. The protagonist wins when he purchases a swordfish, causing his opponents to flee.
Apple Pay is a fast, easy, and secure way to pay with iPhone. No digging for cards. Just double-click the side button, glance at your iPhone to authenticate with Face ID, then hold it near the reader. A ding confirms your payment. The built-in security of iPhone makes paying with Apple Pay more secure than using a physical credit or debit card. Use it anywhere you see a contactless payment symbol — from big box retailers to your local corner market.
Apple Pay is a popular contactless payment option available in many countries around the world. It works in retail shops on iPhone and Apple Watch. Apple Pay also works in apps and on the web, and on iPad and Mac for online purchases.
