Google Signs Deal With CBS for Upcoming YouTube Streaming Television Service

Google has inked a deal with CBS for its upcoming web-based streaming television service, reports The Wall Street Journal. Called "Unplugged," the paid subscription service, available on YouTube, will see Google offering a bundle of several channels for a set price of $25 to $40 per month.

CBS, a major network, is now on board, and Google is also said to be close to reaching deals with both 21st Century Fox and Disney, putting it one step closer to establishing a streaming service. Google plans to launch "Unplugged" in early 2017 and has already built out the necessary infrastructure.

youtube logo
Google's YouTube Unplugged offering is aimed at cord cutters and is the type of television service that Apple was hoping to provide to customers before its streaming television plans were put on hold. Apple wanted to offer a "skinny bundle" featuring channels from major networks and popular cable channels, which would have been priced at approximately $35 per month.

Apple has been trying to create some kind of streaming television service for many years, but has continually run into negotiation difficulties with content providers due to its "hard-nosed" negotiating tactics and an inability to assuage fears about the interruption of traditional revenue streams.

Apple's latest streaming plans fell through because media companies demanded too much money for content rights and were reluctant to unbundle channels.

While Google and other companies are developing streaming television services, Apple is aiming to position the Apple TV set-top box and the tvOS App Store as a platform to allow existing content providers to share their content through Apple's interface. Apple is also working on some original television programming, including "Planet of the Apps," "Vital Signs," and "Carpool Karaoke."

Top Rated Comments

Naraxus Avatar
64 months ago
CBS/Google > Planet of The Apps/Carpool Karaoke/Apple
Score: 9 Votes (Like | Disagree)
2457282 Avatar
64 months ago
I guess this demonstrates that the reason Apple didn't reach a deal was because of their negotiating tactics. If Google was able to put this package together, the networks were obviously willing to negotiate.
Google said, "put your content on youtube and we will tell you who is watching what and when. You will get tons of information so you can sell commercials better."

Apple said, "put your content on AppleTV, but we will only give you unidentified general information. You will get basic data that might help you sell commercials but we want 30% of that."

And now we know why things happened the way they did.
Score: 8 Votes (Like | Disagree)
Cougarcat Avatar
64 months ago
I wonder if Star Trek: Discovery will be included in this. Not that I'd pay $25-40 a month for TV.

Still pissed at CBS for locking it to All Access in the US.
Score: 4 Votes (Like | Disagree)
HJM.NL Avatar
64 months ago
Siri on AppleTV 4 doesn't work for many foreign languages. So AppleTV is worthless in many countries including mine. Google is on the other hand works very well with foreign languages and is (again) very far ahead of Apple. Mix that with compatibility and reasonable prices... I'm afraid again an opportunity lost for Apple. Android is on every smart tv and getting better and better. Soon you can choose this new feature from google on your tv.
Since the biography of Steve jobs where he mentioned he cracked the way we are going to watch tv all Apple has done is talk but not deliver. Every other company: google, amazone, etc. delivered.
Score: 4 Votes (Like | Disagree)
i hate phones Avatar
64 months ago
am I the only that can't bring themselves to pay for channels that have been free for ages with an antenna? sorry but if i want to watch cbs or fox i'll switch to my hd antenna...
Score: 3 Votes (Like | Disagree)
npmacuser5 Avatar
64 months ago
The key word, negotiate. Apple has a diifult time with the concept of negotiation.
Score: 3 Votes (Like | Disagree)

Top Stories

iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived last October in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone 12...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
macbook air deals

Deals: Amazon Drops Price of 256GB M1 MacBook Air to New Low of $849.99 ($149 Off)

Friday August 27, 2021 6:16 am PDT by
Amazon today introduced new low prices on the M1 MacBook Air for both 256GB and 512GB storage options. To start, you can get the 256GB model for $849.99, down from an original price of $999.00. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Only Silver and Gold are...
iCloud General Feature

iCloud+'s New Custom Email Domain Feature Now Available in Beta

Wednesday August 25, 2021 7:48 am PDT by
Starting with iOS 15, iPadOS 15, and macOS Monterey, users with a paid iCloud+ storage plan can personalize their iCloud email address with a custom domain name, such as johnny@appleseed.com, and the feature is now available in beta. iCloud+ subscribers interested in setting up a custom email domain can visit the beta.icloud.com website, select "Account Settings" under their name, and select ...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
maxresdefault

New MacBook Pro Models Coming at WWDC, Suggests Leaker

Monday May 24, 2021 1:27 pm PDT by
New MacBook Pro models are coming at WWDC, according to leaker Jon Prosser who has a mixed track record when it comes to predicting Apple's plans. Subscribe to the MacRumors YouTube channel for more videos. Prosser provided no additional information, but there are new 14 and 16-inch MacBook Pro models in the works. The new MacBook Pros will feature the most radical redesign to the MacBook Pro ...
omg lightning cable comparison

Security Researcher Develops Lightning Cable With Hidden Chip to Steal Passwords

Thursday September 2, 2021 6:59 am PDT by
A normal-looking Lightning cable that can used to steal data like passwords and send it to a hacker has been developed, Vice reports. The "OMG Cable" compared to Apple's Lightning to USB cable. The "OMG Cable" works exactly like a normal Lightning to USB cable and can log keystrokes from connected Mac keyboards, iPads, and iPhones, and then send this data to a bad actor who could be over a...
ted lasso notchless phone

No, That Notchless iPhone Spotted in 'Ted Lasso' Isn't the iPhone 13

Tuesday August 31, 2021 2:15 am PDT by
Recent sightings of a notchless iPhone in highly popular Apple TV+ comedy "Ted Lasso" have led to sensational headlines suggesting this is a canny bit of product placement on Apple's part and that the iPhone 13 will be notchless. In actuality – and this could go without saying – the phone in question is very likely just showing a poorly superimposed display added in post-production. Notchless ...
calculatorapp

iOS 11 Bug: Typing 1+2+3 Quickly in the Calculator App Won't Get You 6

Tuesday October 24, 2017 2:03 pm PDT by
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing. At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly. Due to...