Apple Buys Unscripted TV Series 'Carpool Karaoke' to Promote Apple Music

Apple has purchased an unscripted television series based on the highly popular "Carpool Karaoke" segment from "The Late Late Show With James Corden," reports Variety. The upcoming television show will be distributed via Apple Music and is said to be seen as a way to "drive online activity" for the streaming music service.

It is not clear how closely the "Carpool Karaoke" show Apple has purchased will mirror the segment popularized by Corden. On The Late Late Show, Corden drives around and sings hit songs with celebrities and public figures that have included Michelle Obama, Selena Gomez, The Red Hot Chili Peppers, Demi Lovato, Gwen Stefani, and more.


Apple has licensed 16 episodes of the show from CBS TV Studios, which will be executive produced by Corden and Ben Winston.

According to Variety, the Carpool Karaoke show sparked a bidding war between multiple cable and subscription video outlets due to its success on The Late Late Show. Apple's Eddy Cue called the upcoming show the "perfect fit" for the Apple Music service.

"We love music, and 'Carpool Karaoke' celebrates it in a fun and unique way that is a hit with audiences of all ages," said Eddy Cue, Apple's senior vice president of Internet software and services. "It's a perfect fit for Apple Music -- bringing subscribers exclusive access to their favorite artists and celebrities who come along for the ride."

Apple has been making its first steps into original television programming as a way to promote its growing services segment. In addition to Carpool Karaoke, Apple is also working on "Vital Signs," a dark semi-autobiographical drama starring Dr. Dre, which will also be used to promote Apple Music. "Planet of the Apps," another TV show in the works, will serve to promote the App Store with stories about apps and the developers who make them.

In a recent interview, Apple iTunes chief Eddy Cue said Apple is "not trying to create original TV shows" to become a Netflix or Amazon Video competitor, but will "help" producers on projects that are designed to promote its existing products.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Popular Stories

iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
6chatgpt mac app

5 Reasons to Use OpenAI's ChatGPT App for Mac

Thursday May 23, 2024 6:07 am PDT by
On May 13, OpenAI during its Spring Update announced that it would be releasing a desktop ChatGPT app for the Mac in the "coming weeks," and said that ahead of a wider launch it had started rolling out the app to some ChatGPT Plus subscribers. Subscribe to the MacRumors YouTube channel for more videos. After testing the app for a few days, we thought it was worth sharing some reasons why...
macOS 15 Feature

macOS 15 System Settings to Get Design Overhaul

Thursday May 23, 2024 12:51 pm PDT by
With the macOS 15 update that is set to debut at WWDC in June, Apple plans to rearrange "menus and app UIs," according to a report from AppleInsider. The System Settings app, which was last updated with macOS Ventura, will get one of the biggest updates. With macOS Ventura, Apple renamed the System Preferences app to System Settings, introducing a design similar to the Settings app on the...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...

Top Rated Comments

gri Avatar
102 months ago
Seriously...? THAT is the best they could come up with? Symptomatic for where Apple is going these days, I am afraid.
Score: 19 Votes (Like | Disagree)
michelb76 Avatar
102 months ago
Can we please get Apple to refocus on the hardware and software again?
Score: 19 Votes (Like | Disagree)
Juicy Box Avatar
102 months ago
As a long time fan of Apple, I sometimes think the direction they are going is the wrong one for me.
Score: 14 Votes (Like | Disagree)
SummerSoFar Avatar
102 months ago
Bottom of the barrel. Apple used to have so much class.
Score: 11 Votes (Like | Disagree)
pat500000 Avatar
102 months ago
Eddie Cue.........not suprising.
Score: 8 Votes (Like | Disagree)
spherox Avatar
102 months ago
So.. This is the direction Apple is heading?.. Is it too late to return my iPad Pro?
Score: 7 Votes (Like | Disagree)