Candle From Twelve South Promises 'New Mac' Scent

Popular accessory maker Twelve South has come out with a line of merchandise to promote the brand, ranging from T-shirts and cups to a candle that's been causing quite a stir on the Internet over the last couple of days.

Made from soy wax, Twelve South's candle promises to deliver a "New Mac" smell, as in the smell you get when you take a whiff of a freshly opened and unboxed MacBook Pro, MacBook Air, or other Mac product.

twelvesouthnewmac
According to Twelve South, the "New Mac" candle features notes of mint, peach, basil, lavender, mandarin, and sage, which somehow magically combine to mimic the smell of a new Mac.
If you think you've seen everything, here's a new one... Ever open up a new Mac box and smell it? (or is that just us?) We took that scent - and literally bottled it. Meet the New Mac Soy Candle. No kidding. It's kind of awesome.
Twelve South is pricing its New Mac candle at $24, and it's been so popular with Apple enthusiasts that it's temporarily sold out. The company expects to have more available for purchase later this month.

Twelve South's merchandise page also features a water bottle, coffee mug, t-shirt, drink cooler set, and hat, all ranging in price from $14 to $29.



Top Rated Comments

(View all)
Avatar
31 months ago
If I want that new Mac smell, I'd rather just buy a new Mac. Oh wait...
Rating: 58 Votes
Avatar
31 months ago
The only "New Mac" anything these days... :(
Rating: 35 Votes
Avatar
31 months ago
I am thinking about sending a 100 of these to Cook - hint hint buddy.
Rating: 24 Votes
Avatar
31 months ago
Is it April 1st?
Rating: 19 Votes
Avatar
31 months ago
Coincidentally it also smells like burning money.
Rating: 17 Votes
Avatar
31 months ago
Lol I sent in this tip!
Rating: 14 Votes
Avatar
31 months ago
This is just kind of stupidly awesome. Points for originality.
Rating: 11 Votes
Avatar
31 months ago
Now I've seen everything.
Rating: 10 Votes
Avatar
31 months ago

This is just sad.


I think it took courage.
Rating: 10 Votes
Avatar
31 months ago
This actual Smell of a new iMac is caused by the packing film/tape. The film/tape is developed by 3M. You can go to your local Walgreens and buy some clear 3M medical tape and then....yup it smells just like a new Mac. They also have a huge roll of 3M tape at Staples and Sams Club and it will literally make the whole house smell like a new Mac. I always have a roll inside my Nissan Rogue. It smells fantastic.
Rating: 7 Votes
[ Read All Comments ]