Apple to Debut Revamped Apple Store App With 'For You' Recommendations

applestorenewiconApple will soon introduce a redesigned version of its dedicated Apple Store app, reports Bloomberg. The new version of the app, which is used to make online purchases of Apple products, will feature custom recommendations for new products to buy based on purchase history.

Citing sources with knowledge of Apple's plans, Bloomberg's report says Apple is likely to include a dedicated "For You" tab in the Apple Store app, mirroring the "For You" sections of the Apple Music and Apple News apps. This tab will offer up purchase suggestions "based on prior orders."

The current Apple Store app, while outfitted with general product recommendations displayed in the "Featured" tab, does not give customers personalized suggestions on what to purchase. It is not known why Apple is making the shift, but it's likely being done in an effort to introduce customers to new products they would not otherwise discover.

The shift toward using recommendations would mark a change for Apple, where privacy concerns have traditionally usurped efforts to use customer-behavior data to garner more revenue. While its music-streaming and news apps also recommend tracks and stories, they primarily do so based on interests that customers have chosen to declare. Amazon and Alphabet Inc.'s Google, meanwhile, regularly mine a user's prior tastes and purchases to generate business by recommending complementary products.

Apple plans to introduce its redesigned Apple Store app in the near future, perhaps within the next two weeks. It will be a universal app that works on both the iPhone and the iPad.

Top Rated Comments

Porco Avatar
59 months ago
Sorry to post yet another grumpy opinion to anyone fed up with them, but I'm already getting sick of the phrase 'For You'. It's not a big deal, but it's just not for me.

I don't really like online suggestions based on prior anything... purchases, searches... I prefer to see a default, (curated by humans is fine), with some options for customisation where appropriate. But I find algorithm-based suggestions annoyingly shallow on an annoyingly frequent basis. No Apple/Amazon/Google, I don't want to buy every album ever recorded by that one artist because I bought one song by them once. Or maybe I already own it all on a different format from a different store? You don't know me and my every action (and I don't want you to) so you base your suggestions on incomplete, insufficient data, which I no have inclination or desire to add to or complete For You!
Score: 24 Votes (Like | Disagree)
Slippery Gimp Avatar
59 months ago
For you: a two year old Mac Mini, since we noticed you bought one in Feb 2014.
Score: 16 Votes (Like | Disagree)
garirry Avatar
59 months ago
For what purpose? You don't buy an Apple product every day.
Score: 16 Votes (Like | Disagree)
Sirious Avatar
59 months ago
It'll probably recommended that you add some lighting to 3.5mm adapters to your cart to those 10 people that will be ordering iPhone 7....
Score: 16 Votes (Like | Disagree)
farewelwilliams Avatar
59 months ago
For You: Grindr
Score: 15 Votes (Like | Disagree)
Steve121178 Avatar
59 months ago

For what purpose? You don't buy an Apple product every day.

Some idiot is trying to find a way to make even more money & thinks that ramming products down our throats is a great idea. It never is...
[doublepost=1469742106][/doublepost]

It'll probably recommended that you add some lighting to 3.5mm adapters to your cart when those 10 people order iPhone 7....

And retro computing books when you order a Mac...
Score: 9 Votes (Like | Disagree)

Top Stories

iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
iP12 charge airpods feature 2

Hidden iPhone 12 Hardware Feature Could Still be Unlocked

Thursday January 14, 2021 2:51 am PST by
All iPhone 12 and iPhone 12 Pro models purportedly have a hidden reverse wireless charging feature, according to an FCC filing. The feature has not yet been activated, but could yet be unlocked for an upcoming Apple accessory. The FCC filing suggests that iPhone 12 models contain the hardware for Wireless Power Transfer (WPT) to accessories: In addition to being able to be charged by a...
Top Stories 43 Feature

Top Stories: MacBook Pro, iMac, Mac Pro, and iPhone Rumors, Best of CES 2021

Saturday January 16, 2021 6:00 am PST by
This week was sure a busy one in the Apple world, with a flurry of announcements out of CES early in the week followed by a rash of Mac- and iPhone-related rumors later in the week. The new rumors this week included details on updated MacBook Pro, iMac, and Mac Pro models, as well as a few other tidbits, so make sure to read on below to get caught up! Kuo: New MacBook Pro Models to...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
macbook pro flexgate

Apple Extends 13-Inch MacBook Pro Backlight Repair Program

Sunday January 17, 2021 10:31 am PST by
Apple this week extended its worldwide 13-inch MacBook Pro Display Backlight Service Program, authorizing coverage for eligible notebooks for up to five years after the original purchase date or up to three years after the start date of the program, whichever is longer. The previous cutoff was four years after the original purchase date. Apple launched the program on May 21, 2019 after...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
macbook pro magsafe

MagSafe is Coming Back to the Mac: A Look Back at Apple's Original Magnetic Charging Technology

Friday January 15, 2021 12:16 pm PST by
Surprise late night rumors last night provided us with our first in-depth look at what we can expect from the new MacBook Pro models that are coming in 2021, and there are some significant changes in the works. Along with additional ports, a new flat-edged design, and the removal of the Touch Bar, Apple's updated MacBook Pro machines will readopt MagSafe. MagSafe in the 2021 MacBook Pro...