Apple to Debut Revamped Apple Store App With 'For You' Recommendations

applestorenewiconApple will soon introduce a redesigned version of its dedicated Apple Store app, reports Bloomberg. The new version of the app, which is used to make online purchases of Apple products, will feature custom recommendations for new products to buy based on purchase history.

Citing sources with knowledge of Apple's plans, Bloomberg's report says Apple is likely to include a dedicated "For You" tab in the Apple Store app, mirroring the "For You" sections of the Apple Music and Apple News apps. This tab will offer up purchase suggestions "based on prior orders."

The current Apple Store app, while outfitted with general product recommendations displayed in the "Featured" tab, does not give customers personalized suggestions on what to purchase. It is not known why Apple is making the shift, but it's likely being done in an effort to introduce customers to new products they would not otherwise discover.

The shift toward using recommendations would mark a change for Apple, where privacy concerns have traditionally usurped efforts to use customer-behavior data to garner more revenue. While its music-streaming and news apps also recommend tracks and stories, they primarily do so based on interests that customers have chosen to declare. Amazon and Alphabet Inc.'s Google, meanwhile, regularly mine a user's prior tastes and purchases to generate business by recommending complementary products.

Apple plans to introduce its redesigned Apple Store app in the near future, perhaps within the next two weeks. It will be a universal app that works on both the iPhone and the iPad.

Popular Stories

iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iOS 26 Screens

Here Are All the iOS 26 Features That Require iPhone 15 Pro or Newer

Thursday June 12, 2025 4:53 am PDT by
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence. The following features are powered by on-device large language models and machine...
CarPlay Liquid Glass Dark

Apple to Let iPhone Users Watch Videos on CarPlay Screen While Parked

Thursday June 12, 2025 6:16 am PDT by
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles. iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...
iOS 26 on Three iPhones

Hate iOS 26's Liquid Glass Design? Here's How to Tone It Down

Wednesday June 11, 2025 4:22 pm PDT by
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look. Apple has multiple Accessibility options that ...
Mac Studio Feature

Apple Begins Selling Refurbished Mac Studio With M4 Max and M3 Ultra Chips at a Discount

Thursday June 12, 2025 10:14 am PDT by
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March. As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
iOS 26 Feature

Apple Seeds Revised iOS 26 Developer Beta to Fix Battery Issue

Friday June 13, 2025 10:15 am PDT by
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta. Registered developers can download the new beta software through the Settings app on each device. The revised beta addresses an...

Top Rated Comments

Porco Avatar
116 months ago
Sorry to post yet another grumpy opinion to anyone fed up with them, but I'm already getting sick of the phrase 'For You'. It's not a big deal, but it's just not for me.

I don't really like online suggestions based on prior anything... purchases, searches... I prefer to see a default, (curated by humans is fine), with some options for customisation where appropriate. But I find algorithm-based suggestions annoyingly shallow on an annoyingly frequent basis. No Apple/Amazon/Google, I don't want to buy every album ever recorded by that one artist because I bought one song by them once. Or maybe I already own it all on a different format from a different store? You don't know me and my every action (and I don't want you to) so you base your suggestions on incomplete, insufficient data, which I no have inclination or desire to add to or complete For You!
Score: 24 Votes (Like | Disagree)
Slippery Gimp Avatar
116 months ago
For you: a two year old Mac Mini, since we noticed you bought one in Feb 2014.
Score: 16 Votes (Like | Disagree)
garirry Avatar
116 months ago
For what purpose? You don't buy an Apple product every day.
Score: 16 Votes (Like | Disagree)
Sirious Avatar
116 months ago
It'll probably recommended that you add some lighting to 3.5mm adapters to your cart to those 10 people that will be ordering iPhone 7....
Score: 16 Votes (Like | Disagree)
farewelwilliams Avatar
116 months ago
For You: Grindr
Score: 15 Votes (Like | Disagree)
Steve121178 Avatar
116 months ago
For what purpose? You don't buy an Apple product every day.
Some idiot is trying to find a way to make even more money & thinks that ramming products down our throats is a great idea. It never is...
[doublepost=1469742106][/doublepost]
It'll probably recommended that you add some lighting to 3.5mm adapters to your cart when those 10 people order iPhone 7....
And retro computing books when you order a Mac...
Score: 9 Votes (Like | Disagree)