Apple Hires Software Engineer With Expertise in Satellite Navigation Systems

Thursday June 2, 2016 2:13 pm PDT by Juli Clover
applemapsApple recently hired Sinisa Durekovic, a software engineer with expertise in satellite navigation systems, reports Bloomberg. Durekovic, who was hired in October, previously developed satellite navigation systems used in a range of luxury vehicles from BMW, Volkswagen, and Mercedes-Benz while working at Harman/Becker Automotive Systems and NAVTEQ.

Durekovic’s LinkedIn profile does not offer up details on what he is doing at Apple, nor does Bloomberg have insight into his role, but given his expertise, it’s likely he has joined the company to work on the Maps or CarPlay team. He specifically lists his areas of expertise as digital maps, car navigation systems, and map-enhanced advanced driver assistance systems.
I am the Software Architect, Engineer and a Team Leader with more than 25 years of experience in design and development of software systems. After 8 years as Principal Engineer in a mid-sized company, I assumed role of Senior Principal Architect and later Chief Engineer at major premium Navigation System supplier. My main work is in area of the Map-Enhanced Advanced Driver Assistance Systems, Digital Maps and Car Navigation Systems.
Since Maps debuted in 2012 to criticism and poor reviews, Apple has worked to introduce significant improvements. New Flyover locations are added on a consistent basis, errors are fixed in a more timely manner, and iOS 9 introduced transit directions. Apple also made multiple map-related purchases, snapping up companies like Coherent Navigation, Placeable, HopStop, Locationary, BroadMap, and Embark.

In December, Apple said Apple Maps is now used three times more than Google Maps on the iPhone, and there are several projects in the works to further improve Maps. Apple will open a new development center in Hyderabad, India, where 4,000 employees will focus on Apple Maps development, and over the course of the last year, Apple has been using vans with mapping equipment to obtain street-level imagery for future mapping use.

Tag: Apple Maps Guide
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citysnaps
45 months ago

Three times more than Google Maps? Haha, I find that very hard to believe.


I haven't used google maps (other than for street view) in around two years. Apple Maps has come a long way in that time and has yet to let me down. I much prefer the way it operates and looks over google maps.

Also, I use Continuity from Apple Maps from my desktop at home to my phone a lot - it works seamlessly. Navigation works great, too.

Likely many others with iPhones find Apple Maps works fine for them as well.
Rating: 9 Votes
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Precision Gem
45 months ago

Three times more than Google Maps? Haha, I find that very hard to believe.

I use Apple maps on my devices, not Google Maps. I find Google Maps on the computer very annoying the way it constantly zooms and pans every time you touch the mouse. I really have no issues with the Apple Maps and think it gets bad press from people who don't use it.
Rating: 6 Votes
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AppleScruff1
45 months ago

I use Apple maps on my devices, not Google Maps. I find Google Maps on the computer very annoying the way it constantly zooms and pans every time you touch the mouse. I really have no issues with the Apple Maps and think it gets bad press from people who don't use it.


Ask Siri for directions and use speech for directions on the Google Maps app and see which one gets it right the majority of the time. It sure isn't Siri.
Rating: 4 Votes
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dannyyankou
45 months ago
Maybe they can hire an iTunes engineer with expertise in avoiding outages? This is driving me nuts.
Rating: 4 Votes
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Onext1
45 months ago
They should put it online the same way Google does. That would create a tsunami of reports from people using it and they could focus on the features that people actually use and in the areas where people use it more heavily. In the case of Maps good design is correct information.
Rating: 3 Votes
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SBlue1
45 months ago
Finally some experts for the Apple Maps team...
Rating: 3 Votes
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Aluminum213
45 months ago
Too late, not catching up to Google Maps


it's so far behind it's laughable considering the resources Apple has
Rating: 3 Votes
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keysofanxiety
45 months ago

So, now when Apple hires someone, it's news? Really?

Is it some kinda surprise that they'd hire someone to the Maps team?

Not trying to be sarcastic... this just strikes me as, really, NOT news.


Well it's not exactly your run of the mill 'someone', otherwise we'd be getting 20 articles a day about Maps hiring.

Look at the bigger picture, and all the recent big named hirings/purchases. This is certainly indicating something a little more significant than making Apple Maps a bit better.

Whether it works or not, or is useful — who knows. But let's keep a little optimism and mystery!
Rating: 3 Votes
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applezulu
45 months ago

Article title should probably say GPS Navigation Systems.... Satellite Navigation Systems sounds like he's a rocket scientist making systems that control the trajectory of the actual satellites in orbit (i.e.: orbital station keeping).

Apple Car? Whatever... next up: the Apple Rocket.


GPS is often used as a generic term, especially in the US, but it specifically refers to the US-owned NAVSTAR satellite system. There are other systems, including the Russian GLONASS satellite system, which iPhones also use. SatNav is just another generic term to refer to these systems that use satellites for navigation.
Rating: 2 Votes
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Storming
45 months ago

So, now when Apple hires someone, it's news? Really?

Is it some kinda surprise that they'd hire someone to the Maps team?

Not trying to be sarcastic... this just strikes me as, really, NOT news.



Apple has hired a lot of personnel as Of lately, I.e. Apple Car, Health Kit, Apple Watch health experts, It's not uncommon for Macrumors to post these types of articles. It's mainly to keep the Reader updated on internal movement or Employees who have departed the company.

And Maps has improved and hiring an Engineer only shows they are contuining to strive to improve Maps. It has greatly improved since its debut.
Rating: 2 Votes

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