Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Shares 'Behind the Scenes' Look at Recent Siri Ad Starring Cookie Monster
Last month, Apple shared a charming iPhone 6s ad starring well-known Sesame Street character Cookie Monster, who used the iPhone 6s and the always-on "Hey Siri" feature as a cookie-baking aid.
The spot, which garnered more than 8 million views on YouTube, is one of the most popular ads in Apple's recent history, which is likely why the company today released a followup "Behind the Scenes" video depicting a humorous second look at Cookie Monster as he shoots the ad.
In the ad, we see some before and after shots, showing more footage of Cookie Monster waiting for his cookies. Cookie Monster asks over and over again when his cookies will be ready, and has a cute conversation with Siri where he offers her a cookie when they're done. The video continues on with the ding of the oven and Cookie Monster's excitement over the finished cookies, ending with Siri wishing Cookie Monster good night.
The two ads starring Cookie Monster are two in a series of iPhone 6s ads that have starred various well-known celebrities using different iPhone 6s features. Previous ads have focused on everything from Live Photos to 3D Touch and have starred Jamie Foxx, Bill Hader, Jon Favreau, and Stephen Curry.
The spot, which garnered more than 8 million views on YouTube, is one of the most popular ads in Apple's recent history, which is likely why the company today released a followup "Behind the Scenes" video depicting a humorous second look at Cookie Monster as he shoots the ad.
In the ad, we see some before and after shots, showing more footage of Cookie Monster waiting for his cookies. Cookie Monster asks over and over again when his cookies will be ready, and has a cute conversation with Siri where he offers her a cookie when they're done. The video continues on with the ding of the oven and Cookie Monster's excitement over the finished cookies, ending with Siri wishing Cookie Monster good night.
The two ads starring Cookie Monster are two in a series of iPhone 6s ads that have starred various well-known celebrities using different iPhone 6s features. Previous ads have focused on everything from Live Photos to 3D Touch and have starred Jamie Foxx, Bill Hader, Jon Favreau, and Stephen Curry.
Tag: Siri Guide
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43 months ago
I know it is just marketing and it is, by no means unique to Apple, but I thought the commercial and the "behind the scenes" video were adorable.
43 months ago
do people seriously believe this is real
No, do you? It is clearly a promotional piece as was the original video ad (you know, since the Cookie Monster isn't real).
43 months ago
do people seriously believe this is real
Yes, the ad itself is mostly real, except for the part where they show Cookie Monster having a rose gold iPhone. In real life, he has the silver iPhone SE with a blue cover.
43 months ago
I don't mean real as in, it legitimately happened, I mean real as if what shown in the ad was unscripted and was legitimately happened while filming the ad. The answer is clearly no.
Are you ok?
43 months ago
Now I know what the Apple logo would look like without the bite taken out of it. At first viewing it almost didn't look symmetrical since we're so used to it with the bite taken out. I had to re-watch the end several times to believe that it was symmetrical.
43 months ago
you know, since the Cookie Monster isn't real
:eek::eek::eek::eek::eek::eek::eek::eek::eek::eek::eek:
43 months ago
Having the Cookie Monster in an iPhone/Siri commercial is probably the best marketing decision by Apple in a long time. At least in my opinion. I'm definitely having Sesame Street flashbacks to my childhood. It's better than having some smug douche play around with their new iPhone.
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