Apple Shares 'Behind the Scenes' Look at Recent Siri Ad Starring Cookie Monster - MacRumors
Skip to Content

Apple Shares 'Behind the Scenes' Look at Recent Siri Ad Starring Cookie Monster

Last month, Apple shared a charming iPhone 6s ad starring well-known Sesame Street character Cookie Monster, who used the iPhone 6s and the always-on "Hey Siri" feature as a cookie-baking aid.

The spot, which garnered more than 8 million views on YouTube, is one of the most popular ads in Apple's recent history, which is likely why the company today released a followup "Behind the Scenes" video depicting a humorous second look at Cookie Monster as he shoots the ad.

In the ad, we see some before and after shots, showing more footage of Cookie Monster waiting for his cookies. Cookie Monster asks over and over again when his cookies will be ready, and has a cute conversation with Siri where he offers her a cookie when they're done. The video continues on with the ding of the oven and Cookie Monster's excitement over the finished cookies, ending with Siri wishing Cookie Monster good night.


The two ads starring Cookie Monster are two in a series of iPhone 6s ads that have starred various well-known celebrities using different iPhone 6s features. Previous ads have focused on everything from Live Photos to 3D Touch and have starred Jamie Foxx, Bill Hader, Jon Favreau, and Stephen Curry.

Popular Stories

iOS 18 Siri Personal Context

Siri AI Settlement Website Now Live: Apple to Pay Some iPhone Owners

Sunday September 20, 2026 7:24 pm PDT by
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and the settlement website is now live. Apple will pay an estimated $25 per eligible iPhone to eligible customers, who can submit a claim via the settlement website between September 21 and December 21 of this year. The exact payment may be higher or lower than $25 depending on the...
macOS iOS 27 Siri App Feature

Reminder: iOS 27's All-New Siri AI Has a Waitlist, Here's How to Sign Up

Tuesday September 15, 2026 8:54 am PDT by
Apple this week released iOS 27 following around three months of beta testing. If you just installed the software update on your iPhone, you might be wondering where the new-and-improved Siri AI and dedicated Siri app are. In case you missed it, you must join Apple's waitlist in order to gain access to these new features. Keep in mind that while iOS 27 is compatible with the iPhone 11 and...
macOS iOS 27 Siri App Feature

Apple's Siri AI Can Be Swapped Out for Claude, ChatGPT, Code Shows

Monday September 14, 2026 4:37 am PDT by
Code sleuth "pdfu" has uncovered iOS 27 and macOS Golden Gate private frameworks that show Apple has designed its new Siri architecture to work with third-party AI models at what appears to be a surprisingly deep level. One mechanism called Model Delegation allows Claude to appear as a Siri extension in the same way as the existing built-in ChatGPT extension. In pdfu's video, shared on X,...

Top Rated Comments

Komrad808 Avatar
137 months ago
"Me wish me can close me eyes." Had me rolling. :D
Score: 34 Votes (Like | Disagree)
Richardgm Avatar
137 months ago
This is so good it could be a series.
Score: 33 Votes (Like | Disagree)
morcutt11 Avatar
137 months ago
I know it is just marketing and it is, by no means unique to Apple, but I thought the commercial and the "behind the scenes" video were adorable.
Score: 32 Votes (Like | Disagree)
morcutt11 Avatar
137 months ago
do people seriously believe this is real
No, do you? It is clearly a promotional piece as was the original video ad (you know, since the Cookie Monster isn't real).
Score: 22 Votes (Like | Disagree)
surfingarbo Avatar
137 months ago
do people seriously believe this is real
Yes, the ad itself is mostly real, except for the part where they show Cookie Monster having a rose gold iPhone. In real life, he has the silver iPhone SE with a blue cover.
Score: 21 Votes (Like | Disagree)
Packerowner1984 Avatar
137 months ago
I don't mean real as in, it legitimately happened, I mean real as if what shown in the ad was unscripted and was legitimately happened while filming the ad. The answer is clearly no.
Are you ok?
Score: 20 Votes (Like | Disagree)
Latest Stories
Apple Reportedly Waiting on Samsung for Ultimate Bezel-Free iPhone Display
Apple Reportedly Waiting on Samsung for Ultimate Bezel-Free iPhone Display
1 minute ago
Apple's Own Home Security Camera Still Coming Next Year
Apple's Own Home Security Camera Still Coming Next Year
2 hours ago
Unfolded iPhone Duo Lets You Preview Documents in a Two-Page Layout
Unfolded iPhone Duo Lets You Preview Documents in a Two-Page Layout
2 hours ago
Formula 1 Coverage on Apple TV to Get Dolby Atmos Later This Month
Formula 1 Coverage on Apple TV to Get Dolby Atmos Later This Month
4 hours ago
LG Making Doorbell, Lock, and Cameras for Apple's Home Hub
LG Making Doorbell, Lock, and Cameras for Apple's Home Hub
14 hours ago
Apple to Report Q4 2026 Earnings on November 2
Apple to Report Q4 2026 Earnings on November 2
15 hours ago
Three Years of 80% Charge Limits on iPhone: The Results
Three Years of 80% Charge Limits on iPhone: The Results
16 hours ago
macOS 27.2 Further Hints at MacBook With Touch-Enabled OLED Display
macOS 27.2 Further Hints at MacBook With Touch-Enabled OLED Display
18 hours ago
The 15 Best Apple Deals Under $200 for Prime Day
The 15 Best Apple Deals Under $200 for Prime Day
18 hours ago
AirPods Pro 3 and AirPods Max 2 Get Big Price Drops for Prime Day
AirPods Pro 3 and AirPods Max 2 Get Big Price Drops for Prime Day
19 hours ago
Apple Releases Second Public Betas of iOS 27.2 and macOS Golden Gate 27.2
Apple Releases Second Public Betas of iOS 27.2 and macOS Golden Gate 27.2
19 hours ago
'Crossy Road Rush' Launching Exclusively on Apple Arcade in November
'Crossy Road Rush' Launching Exclusively on Apple Arcade in November
20 hours ago
Apple Watch Series 9 vs. Series 12 Buyer's Guide: Is It Worth Upgrading?
Apple Watch Series 9 vs. Series 12 Buyer's Guide: Is It Worth Upgrading?
20 hours ago
Prime Day Savings: TVs, Headphones, Chargers, and Other Tech Accessories
Prime Day Savings: TVs, Headphones, Chargers, and Other Tech Accessories
21 hours ago
Apple TV 4K Rumored to Support Four HomePods for Surround Sound
Apple TV 4K Rumored to Support Four HomePods for Surround Sound
22 hours ago
iPhone 18 Pro and Duo Were Once Planned With 16GB RAM, Leaker Says
iPhone 18 Pro and Duo Were Once Planned With 16GB RAM, Leaker Says
22 hours ago
Apple's Entire Mac Lineup Gets Massive Discounts for Prime Day
Apple's Entire Mac Lineup Gets Massive Discounts for Prime Day
22 hours ago
Prime Day iPad Deals Include Low Prices on iPad Air, iPad Mini, and More
Prime Day iPad Deals Include Low Prices on iPad Air, iPad Mini, and More
23 hours ago
Apple's $634 Million Apple Watch Patent Bill Just Got Even Bigger
Apple's $634 Million Apple Watch Patent Bill Just Got Even Bigger
23 hours ago
Amazon Prime Big Deal Days Offers Major Discounts on AirPods, iPads, and Much More
Amazon Prime Big Deal Days Offers Major Discounts on AirPods, iPads, and Much More
18 hours ago
Microsoft OneDrive to Drop Support for These iPhone Models
Microsoft OneDrive to Drop Support for These iPhone Models
1 day ago
HomePod Mini Waits Reach Eight Weeks Ahead of Rumored Refresh
HomePod Mini Waits Reach Eight Weeks Ahead of Rumored Refresh
1 day ago
Apple Music Is Getting a New Logo
Apple Music Is Getting a New Logo
1 day ago
Apple Quietly Boosts Email Feature for iCloud+ Subscribers
Apple Quietly Boosts Email Feature for iCloud+ Subscribers
6 hours ago
iOS 27.2 May Let You Hide Specific Suggested Actions in Messages
iOS 27.2 May Let You Hide Specific Suggested Actions in Messages
1 day ago
Sources: Apple Planning Two Sets of Product Launches in October
Sources: Apple Planning Two Sets of Product Launches in October
1 day ago
Apple Announces iPhone Duo Apps Can Now Be Submitted to App Store
Apple Announces iPhone Duo Apps Can Now Be Submitted to App Store
1 day ago
macOS 27.2 Adds Touch Gestures Ahead of MacBook Ultra
macOS 27.2 Adds Touch Gestures Ahead of MacBook Ultra
2 days ago
Apple and AT&T Have Yet to Explain Cause of iPhone 18 Pro Max Issue
Apple and AT&T Have Yet to Explain Cause of iPhone 18 Pro Max Issue
2 days ago
tvOS 27.2 Code Hints at Apple Intelligence for New Apple TV
tvOS 27.2 Code Hints at Apple Intelligence for New Apple TV
2 days ago