Apple Shares 'Behind the Scenes' Look at Recent Siri Ad Starring Cookie Monster

Last month, Apple shared a charming iPhone 6s ad starring well-known Sesame Street character Cookie Monster, who used the iPhone 6s and the always-on "Hey Siri" feature as a cookie-baking aid.

The spot, which garnered more than 8 million views on YouTube, is one of the most popular ads in Apple's recent history, which is likely why the company today released a followup "Behind the Scenes" video depicting a humorous second look at Cookie Monster as he shoots the ad.

In the ad, we see some before and after shots, showing more footage of Cookie Monster waiting for his cookies. Cookie Monster asks over and over again when his cookies will be ready, and has a cute conversation with Siri where he offers her a cookie when they're done. The video continues on with the ding of the oven and Cookie Monster's excitement over the finished cookies, ending with Siri wishing Cookie Monster good night.


The two ads starring Cookie Monster are two in a series of iPhone 6s ads that have starred various well-known celebrities using different iPhone 6s features. Previous ads have focused on everything from Live Photos to 3D Touch and have starred Jamie Foxx, Bill Hader, Jon Favreau, and Stephen Curry.

Top Rated Comments

(View all)
Avatar
57 months ago
"Me wish me can close me eyes." Had me rolling. :D
Score: 34 Votes (Like | Disagree)
Avatar
57 months ago
This is so good it could be a series.
Score: 33 Votes (Like | Disagree)
Avatar
57 months ago
I know it is just marketing and it is, by no means unique to Apple, but I thought the commercial and the "behind the scenes" video were adorable.
Score: 32 Votes (Like | Disagree)
Avatar
57 months ago

do people seriously believe this is real

No, do you? It is clearly a promotional piece as was the original video ad (you know, since the Cookie Monster isn't real).
Score: 22 Votes (Like | Disagree)
Avatar
57 months ago

do people seriously believe this is real

Yes, the ad itself is mostly real, except for the part where they show Cookie Monster having a rose gold iPhone. In real life, he has the silver iPhone SE with a blue cover.
Score: 21 Votes (Like | Disagree)
Avatar
57 months ago

I don't mean real as in, it legitimately happened, I mean real as if what shown in the ad was unscripted and was legitimately happened while filming the ad. The answer is clearly no.

Are you ok?
Score: 20 Votes (Like | Disagree)

Top Stories

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...

Kuo: Global iPhone Shipments Could Decline Up to 30% If Apple Forced to Remove WeChat From App Store [Updated x2]

Sunday August 9, 2020 10:17 pm PDT by
In a worst-case scenario, Apple's annual global iPhone shipments could decline by 25–30% if it is forced to remove WeChat from its App Stores around the world, according to a new research note from analyst Ming-Chi Kuo viewed by MacRumors. The removal could occur due to a recent executive order aiming to ban U.S. transactions with WeChat and its parent company Tencent. Kuo lays out...

Google Maps Debuts New Apple Watch App and CarPlay Features

Monday August 10, 2020 9:16 am PDT by
Google today announced the launch of several features for Google Maps on Apple products, including new CarPlay functionality and a new Google Maps app that works on Apple Watch. The new Google Maps app for Apple Watch works similarly to the iOS app, allowing Apple Watch owners to get directions for a car, bike, public transit, or on foot. The app supports estimated arrival times and...

2020 iMac Teardown Reveals Internal Changes and Similarities

Saturday August 8, 2020 12:44 pm PDT by
A teardown video, shared by OWC, reveals the internal changes in the new 2020 27-inch iMac. The 2020 27-inch iMac was announced earlier this week with 10th-generation Intel Core processors, AMD Radeon Pro 5000 series graphics, up to 128GB of RAM, up to 8TB of storage, a 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, higher fidelity speakers, and...

Apple Seeds iOS 14 and iPadOS 14 Public Beta 4 to Testers

Thursday August 6, 2020 10:05 am PDT by
Apple today seeded new public betas of upcoming iOS 14 and iPadOS 14 updates to its public beta testing group. Today's software releases, which Apple labels as fourth betas to keep them in line with developer betas, are actually the third betas that Apple has provided and they come two weeks after the prior beta releases. Public beta testers who have signed up for Apple's beta testing...

Apple Believes This German Cycling Path Logo Infringes on Its Own Logo

Wednesday May 1, 2019 9:51 am PDT by
Apple recently objected to the logo of a new German cycling path in an appeal filed with the German Patent and Trademark Office, according to German outlets General-Anzeiger Bonn and Westdeutscher Rundfunk. Apple reportedly takes issue with the logo's green leaf and supposed "bitten" right side, attributes the company believes are too similar to its own logo. The logo, registered with the ...

Supposed iPhone 12 Display Unit Leaks

Thursday August 6, 2020 8:13 am PDT by
An image supposedly of an iPhone 12 display unit has been shared online by leaker "Twitter user Mr. White". Compared to images of an iPhone 11 Pro display piece, this new unit has a reoriented display connector, reaching up from the bottom of the display, rather than from the left-hand side on iPhone 11 Pro. This may be due to the logic board moving to the other side of the device. A...

Foxconn Reportedly Begins Seasonal Hiring Spree for iPhone 12 Production

Monday August 10, 2020 7:03 am PDT by
Apple's largest manufacturing partner Foxconn has begun its seasonal hiring spree to assist with iPhone 12 production, offering employees who recruit qualified applicants up to a 9,000 yuan bonus, according to Chinese media reports. As usual, Foxconn needs as many hands on deck as possible at its factory in Zhengzhou, China to assist with mass production of the upcoming iPhones. Apple is...

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

New 27-Inch iMac's Storage Affixed to Logic Board, 4TB and 8TB Configurations Have Expansion Connector

Friday August 7, 2020 7:46 am PDT by
Following a report from German blog iFun.de that claimed the new 27-inch iMac's flash storage is soldered to the logic board, MacRumors has obtained additional information in an internal document for Apple technicians. In the document, Apple says that the flash storage is indeed affixed to the logic board and cannot be removed. However, for the 4TB and 8TB configurations, Apple says that a...