Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
iOS 13 & watchOS 6 Now Available
Apple Shares New 'Half Court' Ad Showing Off Live Photos on iPhone 6s
In the "Half Court" ad, the iPhone 6s is used to capture a half-court shot made by Golden State Warriors guard Stephen Curry, which is then played back again.
The iPhone 6s is here, and the only thing that's changed with the camera is everything. Because now you can shoot amazing Live Photos. Bringing every moment, big or small, to life with just a touch.Yesterday's longer camera-focused iPhone 6s ad also featured a shot by Stephen Curry and both ads come just ahead of the start of the 2015-2016 NBA Regular season. The two ads may be featured during the Cavaliers/Bulls and Pelicans/Warriors games, set to be broadcast on TNT.
Over the course of the last several weeks, Apple has launched more than five videos to market the iPhone 6s, which have focused on 3D Touch, Siri, and the new camera features in the iPhone 6s and 6s Plus. Apple has also released a number of Apple Watch ads highlighting Apple Music, Apple Pay, Siri, and more.