Apple Shares New 'Half Court' Ad Showing Off Live Photos on iPhone 6s

Just a day after debuting three new iPhone 6s ads focused on the iPhone's camera and wireless "Hey Siri" functionality, Apple has shared a new short 15-second ad in the same series, this time focusing on Live Photos.

In the "Half Court" ad, the iPhone 6s is used to capture a half-court shot made by Golden State Warriors guard Stephen Curry, which is then played back again.

The iPhone 6s is here, and the only thing that's changed with the camera is everything. Because now you can shoot amazing Live Photos. Bringing every moment, big or small, to life with just a touch.

Yesterday's longer camera-focused iPhone 6s ad also featured a shot by Stephen Curry and both ads come just ahead of the start of the 2015-2016 NBA Regular season. The two ads may be featured during the Cavaliers/Bulls and Pelicans/Warriors games, set to be broadcast on TNT.

Over the course of the last several weeks, Apple has launched more than five videos to market the iPhone 6s, which have focused on 3D Touch, Siri, and the new camera features in the iPhone 6s and 6s Plus. Apple has also released a number of Apple Watch ads highlighting Apple Music, Apple Pay, Siri, and more.

Top Rated Comments

Quu Avatar
87 months ago
Or just take a video.
Score: 15 Votes (Like | Disagree)
mikeartz Avatar
87 months ago
('https://www.macrumors.com/2015/10/26/apple-ad-live-photos-stephen-curry/')


Just a day after debuting three new iPhone 6s ads ('https://www.macrumors.com/2015/10/25/apple-shares-new-iphone-6s-ads-camera-hey-siri/') focused on the iPhone's camera and wireless "Hey Siri" functionality, Apple has shared a new short 15-second ad in the same series, this time focusing on Live Photos.

In the "Half Court" ad, the iPhone 6s is used to capture a half-court shot made by Golden State Warriors guard Stephen Curry, which is then played back again.


Yesterday's longer camera-focused iPhone 6s ad also featured a shot by Stephen Curry and both ads come just ahead of the start of the 2015-2016 NBA Regular season. The two ads may be featured during the Cavaliers/Bulls and Pelicans/Golden State Warriors games, set to be broadcast on TNT.

Over the course of the last several weeks, Apple has launched more than five videos to market the iPhone 6s, which have focused on 3D Touch ('https://www.macrumors.com/2015/10/15/apple-iphone6s-ad-3d-touch/'), Siri, and the new camera features in the iPhone 6s and 6s Plus. Apple has also released a number of Apple Watch ads highlighting Apple Music, Apple Pay, Siri, and more.

Article Link: Apple Shares New 'Half Court' Ad Showing Off Live Photos on iPhone 6s ('https://www.macrumors.com/2015/10/26/apple-ad-live-photos-stephen-curry/')
This video displays the problem with Live Photos perfectly. The PHOTO SUCKS and the live part isn't as good as a short video. whats the point?
Score: 13 Votes (Like | Disagree)
/dev/toaster Avatar
87 months ago
Live photos have been such a let down honestly
Score: 11 Votes (Like | Disagree)
jasonklee Avatar
87 months ago
Terrible ad for a terrific feature. Live photos have proven their worth to me, but it's perplexing how this ad survived a brainstorming session to get funded, choreographed, and celebrity endorsed.
Score: 8 Votes (Like | Disagree)
btrach144 Avatar
87 months ago
Haven't cared for the recent ads that much and same goes for this one.
Score: 8 Votes (Like | Disagree)
TallManNY Avatar
87 months ago
These are some expensive ads when you start adding in major celebrities. Nice ads, but still it says something that Apple needs to go to a bunch of cool guys instead of just showing the product. Also, as much as I like Steph Curry (see my logo, I'm a big basketball fan) I'm not getting much emotion out of this ad. Also I've yet to take a live photo successfully. Timing seems way too tricky.
Score: 5 Votes (Like | Disagree)

Popular Stories

top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
airpods pro 2 1

AirPods Pro 2 No Longer Expected to Feature Built-In Heart Rate or Body Temperature Sensor

Sunday July 3, 2022 8:07 pm PDT by
While past rumors have indicated the upcoming second-generation AirPods Pro will feature a built-in heart rate and body temperature sensor, Bloomberg's Mark Gurman has cast doubt on those rumors turning out to be true, saying instead such a feature is unlikely to come anytime soon. "Over the past few months, there have been rumors about this year's model gaining the ability to determine a...
Apple Watch 8 Unreleased Feature Thumb

Apple Watch Series 8 Model Rumored to Feature 5% Larger Display

Monday July 4, 2022 5:50 am PDT by
Apple is working on an Apple Watch Series 8 model with a larger display, according to DSCC's Ross Young and Haitong International Securities's Jeff Pu. In October last year, Young suggested that the Apple Watch Series 8 could come in three display sizes. Now, responding to a query about the rumor on Twitter, Young claims that the additional display size joining the Apple Watch lineup will be ...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...