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Apple Shares New 'On the Set' Hey Siri Commercial Starring Jon Favreau

Thursday December 3, 2015 4:25 pm PST by Juli Clover
Apple today shared another short iPhone 6s video, this time starring actor and director Jon Favreau. In the "On the Set" video, Favreau is directing a gymnastic sequence and uses the hands-free always-on "Hey Siri" feature to ask Siri to bring up pictures of flying squirrels.

The iPhone 6s is here, and the only thing that's changed with Siri is everything. Because now you just say "Hey Siri" and Siri's there, hands-free. Which can come in handy.
Today's ad starring Jon Favreau is the latest in a series of iPhone 6s ads that have featured celebrities and sports figures like Jamie Foxx, Stephen Curry, and Bill Hader using the various features of Apple's latest flagship device.

The video also comes one day after Apple shared two other iPhone 6s ads, focusing on the Hey Siri feature and the iPhone's powerful A9 processor. All of the ads are part of a campaign that uses the tagline "The only thing that's changed is everything."

[ 84 comments ]

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thairish
51 months ago
Loving all the "where's Steve" and "Apple is doomed" comments. How many more years can you trot out those tired viewpoints while Apple continues to be fine...
Rating: 16 Votes
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Michael Scrip
51 months ago

Brace Yourself!

The record breaking days _will be ending_

It's Impossible, (yes I said impossible) to keep a streak alive forever.

The day that Happens, the Life will be sucked out of Apple.

Reaching for their life saving bag of cash they'll make a recovery, yet suffer a concussion so severe they'll never be the same again.

Don't believe it? You have no choice but to wait and witness it.


One year Apple was selling 100 million iPhones a year. The next year they were selling 150 million iPhones a year. Then the following year they were selling 200 million iPhones a year.

You're right though... iPhone growth will surely stop.... but iPhone sales will continue.

If Apple can sell somewhere between 200-250 million iPhones a year (which I have no doubt they can do) and they have an ASP of over $600 (which is normal for Apple... they don't do cheap) then I don't see what the problem is.

There are some companies who barely sell 20 million smartphones... and LOSE money on each one!

Aren't they the ones you should be worried about?

But yes... there will be a time when Apple fails to break their own sales record. So they'll just have to settle for selling a huge amount of phones with large profit margins.

Oh the horror ;)
Rating: 15 Votes
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citysnaps
51 months ago

Keep digging Apple, it's going to be a rugged road this selling season.


No, it will be record-breaking.
Rating: 14 Votes
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daneoni
51 months ago

Brace Yourself!

The record breaking days _will be ending_

It's Impossible, (yes I said impossible) to keep a streak alive forever.

The day that Happens, the Life will be sucked out of Apple.

Reaching for their life saving bag of cash they'll make a recovery, yet suffer a concussion so severe they'll never be the same again.

Don't believe it?
You have no choice but to wait and witness it.


Post is about an ad...proceeds to 'predict' Apple's apparent demise

Rating: 10 Votes
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Mykbibby
51 months ago
What a strange ad
Rating: 7 Votes
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CFreymarc
51 months ago

Brace Yourself!

The record breaking days _will be ending_

It's Impossible, (yes I said impossible) to keep a streak alive forever.

The day that Happens, the Life will be sucked out of Apple.

Reaching for their life saving bag of cash they'll make a recovery, yet suffer a concussion so severe they'll never be the same again.

Don't believe it?
You have no choice but to wait and witness it.

Put your money where you mouth is by doing this.

* Open an on-line brokerage account, fill it up with cash and expose your portfolio publicly.
* Short Apple stock for the next 12 months.
* Live with your predictions.
Rating: 4 Votes
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GrumpyMom
51 months ago

What a strange ad

It is, but that's actually how we use Siri in my family. Show us this, show us that, do a math problem for me, how old is so-and-so, etc. I'm finding she can answer a lot of questions when we are in the middle of a conversation and one of us is struggling to recollect a fact or need to do some quick calculating. But a lot of time we just ask for pictures of ridiculous things. Like chickens wearing sweaters.
Rating: 4 Votes
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GrumpyMom
51 months ago

Jon has become quite the portly fellow.

Great actor/director/producer, though.

He's three months younger than me. Same thing happened to me. Just a couple of years ago I had a figure I could put in a bikini. :eek:Good lord, what happened! Next thing you know my butt is up two pants sizes and I'm eating the same as I always did. Thanks Menopause. Jony Ive and my husband put on a few pounds, too, in the past year or two. Manopause. Age happens. We'd better get our Apple Watches on and fill those exercise rings!
Rating: 4 Votes
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mejsric
51 months ago
let's debate the word "Share"?
Rating: 3 Votes
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mcdj
51 months ago

let's debate the word "Share"?

Can we, meaning MR, just decide to stop using it? Please. Every time this Juli person uses "share" to describe the broadcast of a million dollar ad, I, and others, cringe.
Rating: 3 Votes

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