Apple Shares New 'Hey Siri' iPhone 6s Ad Starring Cookie Monster
Apple today shared a humorous new iPhone 6s ad that features well-known Sesame Street character Cookie Monster. In the spot, Cookie Monster is baking cookies and using the always-on hands-free "Hey Siri" feature to set a timer.
On the iPhone 6s and iPhone 6s Plus, the A9 processor and M9 motion coprocessor allows Siri to continuously listen for the "Hey Siri" command without needing to be plugged into power. On older devices, "Hey Siri" is available, but only while an iOS device is charging.
While Cookie Monster impatiently waits for the cookies to be done, he uses "Hey Siri" to play Jim Croce song "Time in a Bottle," and proceeds to pace around the kitchen, gobble up a wooden spoon, and moan about the wait.
The iPhone 6s "Timer" ad starring Cookie Monster is one of several iPhone 6s ads starring well-known celebrities, but it is the first to feature a character rather than an actor or athlete. Previous ads focusing on iPhone 6s features ranging from Live Photos to 3D Touch to the device's A9 processor have starred
Jamie Foxx,
Bill Hader,
Jon Favreau, and
Stephen Curry.
Popular Stories
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why.
In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro.
The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence.
The following features are powered by on-device large language models and machine...
Apple at WWDC previewed a bunch of new features coming in its updated operating systems, but certain changes will have been met with dismay by third-party developers who already offer apps with equivalent or similar features. In other words, their product has been "sherlocked" by Apple.
When Apple creates an app or a feature that has functionality found in a third-party app, it is referred...
At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before.
Subscribe to the MacRumors YouTube channel ...
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look.
Apple has multiple Accessibility options that ...
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles.
iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...