The latest data from research firm TrendForce shows that MacBook sales continue to gain momentum in an otherwise declining notebook market. Apple passed Asus and Acer to become the fourth-largest notebook maker in 2015, reaching 10.34 percent market share compared to 9.3 percent market share in 2014. Overall notebook shipments in 2015 were 164.4 million, down 6.3 percent from 175.5 million in 2014.
HP and Lenovo continued to lead the notebook industry in 2015 with around 20% market share each, but Apple is now within striking distance of Dell for third place. The comparison is unbalanced, however, as Apple only sells three different MacBook models, with the cheapest being the entry-level 11-inch MacBook Air for $899, while most PC makers have a wide selection of models and price points.
“HP and Lenovo will still be rivaling for the top spot in the notebook market during 2016,” said TrendForce notebook analyst Anita Wang. “HP has a good chance of holding the most market share this year and maintaining its leadership position because of the relatively stronger U.S. market. Dell will likely retain third place in the notebook shipment ranking for this year. As for ASUS, Apple and Acer, their struggle for the fourth, fifth and sixth positions in the 2016 ranking will be fierce since they have similar market shares of just around 10%.”
These numbers mirror overall PC market data shared by Gartner last month. Apple made it back into Gartner's list of top 5 worldwide PC vendors in the fourth quarter of 2015, although the company remains behind Asus with a lower 7.5% market share when factoring in desktop and other non-notebook PC sales. Worldwide PC shipments totaled 75.7 million units in Q4 2015, an 8.3 percent decline.
Opportunities for major product introductions could come at WWDC, likely scheduled for mid-June, although smaller updates could come at any time via press release. New Macs could also debut at Apple's rumored March 15 media event if there is enough stage time alongside the iPhone 5se, iPad Air 3, and Apple Watch updates.
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
Wednesday November 19, 2025 4:00 am PST by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Thursday November 20, 2025 10:50 am PST by Joe Rossignol
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features.
OLED Display
The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
Friday November 21, 2025 3:53 am PST by Tim Hardwick
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time.
Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
Thursday November 20, 2025 7:01 am PST by Tim Hardwick
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating.
When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
Thursday November 20, 2025 9:47 am PST by Juli Clover
Google today announced a new cross-platform feature that allows for file sharing between iPhone and Android users. With AirDrop on the iPhone and QuickShare on Pixel 10 devices, there is a new file transfer function available.
The file sharing option works on Apple devices that include iPhone, iPad, and Mac, along with the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Fold....
Thursday November 20, 2025 8:21 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...
Monday November 17, 2025 3:20 pm PST by Juli Clover
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3.
AirDrop
Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts.
iOS 26.2...
A generation raised with iPods, Macbooks and iPhones is only starting to reach decisional power in businesses; these people know very well how cheap is a Mac vs. a PC in the long run.
A paradigm shift is well underway, mostly undetected by incumbents.
