Apple Maps Now Used Three Times More Than Google Maps on iPhone

applemapsWhen Apple Maps first debuted alongside iOS 6, it drew significant criticism for its inaccuracies in mapping data, errors when locating points of interest, lack of transit information and odd 3D mapping imagery. Many users opted not to upgrade to iOS 6 due to the app's flaws, and iOS 6 adoption jumped 29 percent once Google released a native Maps app for Apple's platform. Three years later, Apple tells the Associated Press that Apple Maps is now used three times more than Google Maps on iPhone.

Apple says its mapping service is now used more than three times as often as its next leading competitor on iPhones and iPads, with more than 5 billion map-related requests each week. Research firm comScore says Apple has a modest lead over Google on iPhones in the U.S., though comScore measures how many people use a service in a given month rather than how often.

While a lot of the usage gains for Apple Maps can be attributed to Apple Maps being a built-in app that's the default mapping solution for features like Siri and Mail and third-party apps like Yelp, the AP notes that many users who once spurned by Apple Maps have returned. Additionally, many new iPhone users did not experience the troubles of Apple Maps, instead using the newer, more improved version.

Although Apple now holds the lead in mapping on iOS, Google still dominates among all U.S. smartphone owners, with Google Maps having two times more users than Apple Maps. However, much of this is attributed to Apple Maps only being available on iOS while Google Maps is available on both Android and iOS.

In recent years, Apple has made numerous efforts to improve its mapping service. Apple has purchased companies like GPS firm Coherent Navigation and mapping company Placeable in addition to expanding its in-house teams and making data-sharing deals with companies like Foursquare. The Cupertino company has also beefed up Apple Maps with a fleet of mapping vehicles capturing data and introducing new features like Transit directions and, in the future, indoor mapping.

In total, Apple now gets data "from more than 3,000 sources" for business listings, traffic and more. For its new Transit features, Apple even sent out teams to map out subway entrances and signs.

Top Rated Comments

basicitizen Avatar
94 months ago
Apple Maps launched in 2012
Google Maps launched in 2005

3yrs vs. 10yrs, I'd say Apple is coming along pretty well with the Maps.
Score: 38 Votes (Like | Disagree)
Pakaku Avatar
94 months ago
The percentage of people who don't bother to download Google Maps, and stick to the stock apps, isn't necessarily the same as the percentage of those who have downloaded Google Maps, didn't like it, and chose to stick to Apple Maps in the end...
Score: 32 Votes (Like | Disagree)
bgro Avatar
94 months ago
Apple maps isn't all that bad but google maps is still much better
Score: 26 Votes (Like | Disagree)
ideal.dreams Avatar
94 months ago
Yet the search function is still abysmal.
Score: 23 Votes (Like | Disagree)
Icaras Avatar
94 months ago
Haven't used Google Maps since Apple Maps came out in iOS 6. :)
Score: 21 Votes (Like | Disagree)
theipodgod16 Avatar
94 months ago
Apple Maps still brings returns absurd search results which have nothing to do with my current location. Nope.
Score: 16 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
Apple Pay Later Quick Green Feature

Apple Pay Later Launching 'Soon'

Thursday February 2, 2023 2:10 pm PST by
The Apple Pay Later service that Apple has in the works is set to launch "soon," Apple CEO Tim Cook told CNBC ahead of today's earnings call for the first fiscal quarter of 2023. Cook said that Apple employees are beta testing the Apple Pay Later feature, which will help Apple boost services revenue. "It will be launching soon," Cook said. Apple Pay Later was first previewed at the...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...