Google Maps was released for iOS on December 12, and in the five days after it hit the App Store, ad management platform MoPub noticed a 29 percent increase in unique iOS 6 users.
The data from MoPub, which supports 12,000 apps and monitors 1 billion ad impressions daily, suggests that quite a few iDevice owners were waiting for a better mapping solution before upgrading to Apple's newest operating system.
TechCrunch spoke to MoPub CEO Jim Payne, who had this to say:
"We observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it's related to Google Maps. It verifies that hypothesis that people were actually holding back to upgrade until Google Maps was available."
MoPub's data does, however, conflict with another report from mobile ad network Chitika, which saw just a 0.2 percentage point increase in iOS 6 users in the first 36 hours of Google Maps availability. MoPub seems to include a wider set of data than Chitika and which was taken over a longer period of time, and MoPub's inclusion of weekend data in particular seems to have contributed significantly to the observed increase in adoption, as people may have been waiting to do the lengthy update to iOS 6.
An increased iOS 6 adoption rate following the launch of Google Maps not only benefits Google, but also Apple, which naturally wants as many users as possible on its latest operating system version. With Google's mapping solution now taking some of the pressure off of Apple's own flawed product, one major reason holding some users back from updating to iOS 6 has been addressed.
Well, I can tell you that I was one of them. I didn't want to upgrade to iOS 6 until suitable replacement apps for YouTube and Google Maps were available.
Wednesday September 30, 2020 2:30 am PDT by Tim Hardwick
Apple has officially retired Beats Updater, the software utility that lets users update the firmware of their Beats Wireless headphones, earphones, and speakers.
Beats Updater allows users to plug their Beats product directly into the USB port of their computer to check for firmware updates online, but with Apple's growing tendency to deliver over-the-air updates to wireless products via iOS ...
Tuesday October 24, 2017 2:03 pm PDT by Juli Clover
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing.
At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly.
Due to...
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo.
In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99.
The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future.
The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
Wednesday April 21, 2021 6:38 am PDT by Sami Fathi
Apple yesterday announced a completely redesigned 24-inch iMac with the M1 Apple silicon chip. The new iMac, the first major redesign of the Mac desktop computer since 2012, has several changes compared to the previous generation.
In the aftermath of the event, a few new features and tidbits may have slipped under the radar, so we’ve compiled this list of some of the less-talked-about...
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage.
Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
Thursday February 4, 2021 1:58 am PST by Tim Hardwick
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip.
"After another year which saw record numbers of people switching to Affinity, it's exciting to...
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones.
For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
Wednesday February 24, 2021 8:10 am PST by Joe Rossignol
Apple's next-generation iPhone 13 lineup will use Qualcomm's Snapdragon X60 5G modem, with Samsung to handle manufacturing of the chip, according to DigiTimes.
Built on a 5nm process, the X60 packs higher power efficiency into a smaller footprint compared to the 7nm-based Snapdragon X55 modem used in iPhone 12 models, which could contribute to longer battery life. With the X60 modem, iPhone...
For the first time, Apple is allowing users to continue using iOS 14, even after the launch of iOS 15. So should you update to iOS 15 or stick with iOS 14?
Updates for Safari, FaceTime, and many other apps, Universal Control to let a single mouse or trackpad control multiple devices, new Shortcuts app, machine-learning Live Text detection and Visual Lookup, and more.
Top Rated Comments
Your statement isn't really factually accurate1.3 million Android devices are being activated every day. I wouldn't call that "slow" :confused:
* Contacts integration!
* Night mode