Tim Cook Addresses Privacy, Government Requests in New NPR Interview

Just days after Apple updated and expanded its privacy site to explain how it handles personal information, CEO Tim Cook sat down with NPR's Robert Siegel to talk about how the Cupertino company protects user data and when and where it uses that information.

timcooknpr

Image via NPR

Cook starts off by noting that Apple designs its products with privacy in mind after being asked about government data requests. Apple wants the user to control the data and who gets to see or use it.

However, we design our products in such a way that privacy is designed into the product. And security is designed in. And so if you think about it ... some of our most personal data is on the phone: our financial data, our health information, our conversations with our friends and family and co-workers. And so instead of us taking that data into Apple, we've kept data on the phone and it's encrypted by you. You control it.

The Apple CEO goes on to address his thoughts on a "back door" that allows government agencies access to user data in an effort to pursue national security. Cook notes that if you leave an open door for the good guys in your product, there's an opportunity for the bad guys to find and use the open door. He believes that everyone, including government agencies, are coming around to the idea that a "back door" is a nonstarter and that encryption "is a must in today's world."

When asked whether Apple's emphasis on privacy is a dig to competitors like Google or whether it would exist if Apple wasn't a hardware company, Cook maintains that Apple's views on privacy are born out of the company's values.

Our values are that we do think that people have a right to privacy. And that our customers are not our products. We don't collect a lot of your data and understand every detail about your life. That's just not the business that we are in.

Cook also talked about how Apple uses user data, noting that he believes its fine for the company to know your purchasing history in iTunes or the App Store to recommend music and apps to customers. However, Cook draws the line at sharing data between apps, saying that he doesn't believe the News app should know what music you buy, or whether the content of your emails should be used to sell a different product.

This marks the third major occurrence in which the Apple CEO has addressed the company's stance on user privacy this summer. Two weeks ago, Cook spoke about privacy concerns regarding the new "Hey Siri" feature in the iPhone 6s during a ride to Apple's flagship 5th Avenue location in Manhattan. In June, Cook spoke about the importance of encryption and privacy at the Champions of Freedom event in Washington.

The entire interview can be listened to at NPR's website.

Top Rated Comments

(View all)
Avatar
64 months ago
Apple makes money hand over fist without selling/sacrificing our data and that will remain a huge factor in my continuing patronage of their products. Trust matters.
Score: 19 Votes (Like | Disagree)
Avatar
64 months ago
As long as everything Tim Cook and Apple as a whole is saying is actually true, then I'm very happy with how privacy oriented they have become. I know we've heard this before from other companies, and it turned out that backdoors were there anyways, so I'll always remain skeptical. But to hear this is very nice.
Score: 15 Votes (Like | Disagree)
Avatar
64 months ago
Well said and good for them... I for one am incredibly proud to invest my money into a company that feels privacy is a fundamental right when using their products and services.
Score: 14 Votes (Like | Disagree)
Avatar
64 months ago
He has to keep bringing this up because, for some reason, people STILL think Apple does the same shady stuff with your info that Google does.
Score: 12 Votes (Like | Disagree)
Avatar
64 months ago
I know this will sound off topic but I'm amazed at how many people just don't care about their privacy. Of course I appreciate such moves by Apple but are we in the minority?
Score: 8 Votes (Like | Disagree)
Avatar
64 months ago
I just hope it's all true, and if it is that they keep going like this, i agree.
Score: 6 Votes (Like | Disagree)

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