Tim Cook Addresses Privacy, Government Requests in New NPR Interview

Just days after Apple updated and expanded its privacy site to explain how it handles personal information, CEO Tim Cook sat down with NPR's Robert Siegel to talk about how the Cupertino company protects user data and when and where it uses that information.

timcooknpr


Cook starts off by noting that Apple designs its products with privacy in mind after being asked about government data requests. Apple wants the user to control the data and who gets to see or use it.

However, we design our products in such a way that privacy is designed into the product. And security is designed in. And so if you think about it ... some of our most personal data is on the phone: our financial data, our health information, our conversations with our friends and family and co-workers. And so instead of us taking that data into Apple, we've kept data on the phone and it's encrypted by you. You control it.

The Apple CEO goes on to address his thoughts on a "back door" that allows government agencies access to user data in an effort to pursue national security. Cook notes that if you leave an open door for the good guys in your product, there's an opportunity for the bad guys to find and use the open door. He believes that everyone, including government agencies, are coming around to the idea that a "back door" is a nonstarter and that encryption "is a must in today's world."

When asked whether Apple's emphasis on privacy is a dig to competitors like Google or whether it would exist if Apple wasn't a hardware company, Cook maintains that Apple's views on privacy are born out of the company's values.

Our values are that we do think that people have a right to privacy. And that our customers are not our products. We don't collect a lot of your data and understand every detail about your life. That's just not the business that we are in.

Cook also talked about how Apple uses user data, noting that he believes its fine for the company to know your purchasing history in iTunes or the App Store to recommend music and apps to customers. However, Cook draws the line at sharing data between apps, saying that he doesn't believe the News app should know what music you buy, or whether the content of your emails should be used to sell a different product.

This marks the third major occurrence in which the Apple CEO has addressed the company's stance on user privacy this summer. Two weeks ago, Cook spoke about privacy concerns regarding the new "Hey Siri" feature in the iPhone 6s during a ride to Apple's flagship 5th Avenue location in Manhattan. In June, Cook spoke about the importance of encryption and privacy at the Champions of Freedom event in Washington.

The entire interview can be listened to at NPR's website.

Popular Stories

best buy holiday

Best Buy Reveals Black Friday Plans With Sitewide Sales Available Now

Friday November 8, 2024 10:05 am PST by
Black Friday sales are continuing today with Best Buy kicking off early Black Friday deals that will last for the next few days. Similar to other retailers, Best Buy's early Black Friday event includes sitewide savings on Apple products, headphones, TVs, monitors, video games, and more. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may...
mac mini thermal architecture feature

New Mac Mini Has Modular Storage, 256GB Model Will Have Faster SSD

Friday November 8, 2024 7:06 am PST by
Apple has returned to using two 128GB storage chips in the new Mac mini with 256GB of storage, according to a partial teardown video shared on social media today. This means the base-model Mac mini with the M4 chip will not have significantly slower SSD speeds compared to higher-end configurations of the computer with 512GB, 1TB, or 2TB of storage, as multiple NAND chips allows for faster SSD...
iphone passcode green

Cops Suspect iOS 18 iPhones Are Communicating to Force Reboots, Making Unlocking Harder

Thursday November 7, 2024 2:20 pm PST by
Law enforcement officials in Detroit, Michigan are warning other police officers about an alleged iPhone change that causes Apple devices stored for forensic examination to spontaneously restart, reports 404 Media. iPhones that are undergoing examination have apparently been rebooting, which makes them harder to unlock with brute force methods, and Michigan police think that it's due to a...
Generic iOS 18

Everything New in iOS 18.2 Beta 2

Monday November 4, 2024 12:34 pm PST by
Apple today seeded the second betas of upcoming iOS 18.2 and iPadOS 18.2 updates to developers, and Apple is continuing to refine the Apple Intelligence capabilities. There are also a handful of smaller features that are worth knowing about. Find My Find My has a new option to Share Item Location with an "airline or trusted person" that can help you locate something that you've misplaced....
maxresdefault

Hands On With Apple's New M4 Mac Mini

Friday November 8, 2024 12:21 pm PST by
Apple launched the new Mac mini, iMac, and MacBook Pro models with M4 chips today, and because the Mac mini is the only one of the machines that got a design update, we thought we'd check it out to see how it compares to the prior version. Subscribe to the MacRumors YouTube channel for more videos. The 2024 version of the Mac mini is much smaller than the previous M2 model, so it takes up...
High Power Mode Feature 2

Apple Expands High Power Mode to MacBook Pro and Mac Mini Models With M4 Pro Chip

Thursday November 7, 2024 12:15 pm PST by
High Power Mode is available on the 14-inch MacBook Pro, 16-inch MacBook Pro, and Mac mini models with the M4 Pro chip, according to Ars Technica's Andrew Cunningham. The feature was previously limited to Macs with Apple's highest-end "Max" chip, so this is the first time it is available on Macs with a "Pro" chip. This is the second time that Apple has expanded availability of High Power...
next generation carplay multi display

Here's the Latest on Next-Generation CarPlay After 2.5 Years of Waiting

Wednesday November 6, 2024 8:33 am PST by
It has been nearly two and a half years since Apple first previewed next-generation CarPlay at WWDC 2022, and it has still yet to become available in any vehicles. Below, we recap the latest information about next-generation CarPlay. Launch Timing Apple's website continues to say that the first vehicles with next-generation CarPlay support will "arrive in 2024," but it has yet to provide ...
Apple MacBook Pro M4 hero

Skipping the New MacBook Pro? Here Are the Rumors About M5 Models

Friday November 8, 2024 9:35 am PST by
The new 14-inch and 16-inch MacBook Pro models with M4, M4 Pro, and M4 Max chips launched in stores today. If you are not planning to upgrade this year, be aware that there are already rumors about next year's MacBook Pro models with M5 series chips. It appears the MacBook Pro will remain on an annual upgrade cycle next year. Apple supply chain analyst Ming-Chi Kuo today said camera module...

Top Rated Comments

yadmonkey Avatar
119 months ago
Apple makes money hand over fist without selling/sacrificing our data and that will remain a huge factor in my continuing patronage of their products. Trust matters.
Score: 19 Votes (Like | Disagree)
stiligFox Avatar
119 months ago
As long as everything Tim Cook and Apple as a whole is saying is actually true, then I'm very happy with how privacy oriented they have become. I know we've heard this before from other companies, and it turned out that backdoors were there anyways, so I'll always remain skeptical. But to hear this is very nice.
Score: 15 Votes (Like | Disagree)
brock2621 Avatar
119 months ago
Well said and good for them... I for one am incredibly proud to invest my money into a company that feels privacy is a fundamental right when using their products and services.
Score: 14 Votes (Like | Disagree)
Moonlight Avatar
119 months ago
He has to keep bringing this up because, for some reason, people STILL think Apple does the same shady stuff with your info that Google does.
Score: 12 Votes (Like | Disagree)
Chatter Avatar
119 months ago
I know this will sound off topic but I'm amazed at how many people just don't care about their privacy. Of course I appreciate such moves by Apple but are we in the minority?
Score: 8 Votes (Like | Disagree)
Data Avatar
119 months ago
I just hope it's all true, and if it is that they keep going like this, i agree.
Score: 6 Votes (Like | Disagree)