Apple Updates Privacy Site to Explain How It Handles Personal Information

by

Apple today updated the privacy section of its website with a noticeable expansion that CEO Tim Cook said is aimed at explaining how the company handles each user's personal information, "what we do and don't collect," and why that is. In an introduction letter for the new site expansion, Cook stated that Apple has always been upfront and honest with the sharing and distribution of a user's data, only doing so when they were well aware of each time it happens. He, and the company, hopes this site continues to reassure customers of Apple's trustworthiness.

encryption_hero_large

We believe in telling you up front exactly what’s going to happen to your personal information and asking for your permission before you share it with us. And if you change your mind later, we make it easy to stop sharing with us. Every Apple product is designed around those principles. When we do ask to use your data, it’s to provide you with a better user experience.

We’re publishing this website to explain how we handle your personal information, what we do and don’t collect, and why. We’re going to make sure you get updates here about privacy at Apple at least once a year and whenever there are significant changes to our policies.

The website is segmented into four different tabs, the first being "Our Approach to Privacy," detailing the process Apple takes in building privacy and encryption into everything it makes, including apps like iMessage and services like Apple Pay. "Manage Your Privacy" reminds users of the suite of tools Apple has created to ensure their own security when using an Apple device, thanks to features like Touch ID and passcode lock. The page even goes so far as to instruct customers in the steps of being aware of a phishing scam and how to limit ad-tracking on your iPhone.

In the "Government Information Requests" portion of the updated website, the company ensures that when a government agency requests data to be revealed to them from an Apple device, they "require that it be accompanied by the appropriate legal documents such as a subpoena or search warrant." The company also promises it's never worked with a government agency to install a "backdoor" into one of its devices or apps, nor has it allowed government access to its servers, stating finally that it "never will."

The final section is simply Apple's updated Privacy Policy, which the company promises to update at least once a year, or "whenever there are significant changes to our policies."

Top Rated Comments

(View all)
Avatar
66 months ago

I pretty much go on the assumption that nothing I do is private anymore.

I lead a much happier life that way.

That's not a happy way to live at all. Rolling over and assuming no one has privacy is a horrible way to live. It makes us no better than North Korea, frankly. And unless people continue to tell their governments that this is not OK, we will all get exactly what we deserve.
Score: 12 Votes (Like | Disagree)
Avatar
66 months ago
So far Apple haven't shown any signs of personal information abuse. They make their money (and a heck of a lot of it) off of selling you products. And while there is money to be made in selling others the product that is you, I don't think it's enough money to tempt them to jeopardize the relationship of trust they are trying to maintain with their customers.

The time may come when that will change. But for now, I feel that my personal information is secure with Apple.
Score: 9 Votes (Like | Disagree)
Avatar
66 months ago
I pretty much go on the assumption that nothing I do is private anymore.

I lead a much happier life that way.
Score: 8 Votes (Like | Disagree)
Avatar
66 months ago

I pretty much go on the assumption that nothing I do is private anymore.

I lead a much happier life that way.

It is precisely this mindset that has gotten us into this mess. No thank you. We do not live in a utopian fantasy land. There are real people out there, right now, who would force their will and beliefs on you if they could. They would round up people with dissenting political, religious, or sexual opinions. These technological tools give them the power to find those who oppose them and limit their free speech, or worse—threaten their friends and family.

History has shown that this happens time and time again when too much power is given. That is why the forefathers of the United States had taken such great care in putting many limits on government powers. The checks and balances. It is not a balanced approach to continually monitor the every action of citizens who have done nothing wrong. However, it does enable corrupt leaders to effectively operate. Will this happen overnight? No. These things rarely do. It is the slow slide into oblivion that tricks most people into thinking everything is fine, and we've been sliding for at least 12-14 years—perhaps longer. You may be happy now, but that happiness is foolish and fleeting.
Score: 6 Votes (Like | Disagree)
Avatar
66 months ago

I pretty much go on the assumption that nothing I do is private anymore.

I lead a much happier life that way.

That's cowardly and unamerican: being happy to see a fundamental right erode into nothing. I assume that things I do in private stay private, and I do something to mitigate or change the situation when it turns out my understanding was wrong.
Score: 5 Votes (Like | Disagree)
Avatar
66 months ago


Score: 5 Votes (Like | Disagree)

Top Stories

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

iPhone 12 Pro Allows You to Measure Someone's Height Instantly Using LiDAR Scanner

Saturday October 24, 2020 11:12 am PDT by
iPhone 12 Pro models feature a new LiDAR Scanner for enhanced augmented reality experiences, but the sensor also enables another unique feature: the ability to measure a person's height instantly using the Measure app. You can even measure the seated height of a person in a chair, according to Apple. When the Measure app detects a person in the viewfinder, it automatically measures their...

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Sunday October 25, 2020 2:59 pm PDT by
The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times. On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to ...

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

PSA: Non-iPhone 12 Models Charge Super Slowly With MagSafe Charger

Friday October 23, 2020 4:11 pm PDT by
Alongside the iPhone 12 models, Apple introduced a new $39 MagSafe Charger that's meant to work with the magnets in the iPhone 12 Pro models to charge them up at a maximum of 15W. The MagSafe Charger is technically able to be used with older iPhones, but it's not a good idea because the charging with non-iPhone 12 devices is so slow. We did two tests with the iPhone XS Max, draining the...

MagSafe Charger Teardown Reveals Simple Design With Magnets and Charging Coil Encircling a Small Circuit Board

Friday October 23, 2020 7:50 am PDT by
iFixit has today shared a teardown of Apple's new MagSafe charger for the iPhone 12 and iPhone 12 Pro. An X-ray of the MagSafe charger courtesy of Creative Electron reveals the internal charging coil surrounded by a circular arrangement of magnets within the puck. The only seam that iFixit was able to leverage to open the device was where the white rubber circle meets the metal rim,...

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Friday October 23, 2020 3:37 am PDT by
Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in...

iFixit Shares Full iPhone 12 and 12 Pro Teardown Revealing Interchangeable Displays and Batteries

Saturday October 24, 2020 1:48 pm PDT by
After live streaming a teardown of the iPhone 12 and iPhone 12 Pro earlier this week, iFixit today provided a more in-depth teardown that goes through all of the components in the new devices, revealing several similarities between the two. Early testing conducted by iFixit shows that the iPhone 12 and 12 Pro displays are interchangeable and can be swapped without issue, though the max...