Mercedes-Benz Maker Remains Open to 'Different Types' of Collaboration With Apple

2015 Mercedes Benz copyAmid rumors that Apple is working on a top-secret automotive project ranging from its own electric car to a CarPlay-related technology platform for vehicles, Mercedes-Benz parent company Daimler AG remains open to "different types" of cooperation with Apple, reports Reuters.

"Many things are conceivable," Daimler CEO Dieter Zetsche said in an interview with quarterly magazine Deutsche Unternehmerboerse published on Friday.

Silicon Valley is becoming increasingly important for automakers as vehicles become more deeply integrated with the latest technologies such as CarPlay and Android Auto, and companies such as Apple and Google could play an even bigger role as self-driving vehicles hit the streets over the next five-plus years.

"Google and Apple want to provide system software for cars and bring this entire ecosystem around Apple and Google into the vehicle," Zetsche said. "That can be interesting for both sides."

Last September, Apple hired former Mercedes-Benz R&D President and CEO Johann Jungwirth, who has over a decade of experience working on connected cars, autonomous driving, testing and regulatory affairs and more. According to his LinkedIn profile, he worked at Daimler between October 1997 and September 2014 and is now Director of Mac Systems Engineering at Apple.

Johann-Jungwirth-Apple
Apple Car rumors gained momentum in February when The Wall Street Journal reported that Apple has hundreds of employees, including former Tesla, Ford and GM engineers, working on an electric vehicle at a top-secret research lab possibly located in the Sunnyvale area. The rumored project, known internally as "Project Titan," could be under testing at GoMentum Station, a former naval base in the Bay Area.

Related Roundup: Apple Car

Top Rated Comments

AngerDanger Avatar
76 months ago
I only see this happening if Mercedes can manufacture a car so thin that an adaptor is required to hold passengers, which will also need to be redesigned.



Attachment Image
Score: 16 Votes (Like | Disagree)
2457282 Avatar
76 months ago
I'll say it again, I don't see Apple putting technology in someone else's product. The last time they did that was Motorola ROKR and we all know how that turned out. Right now I see CarPlay as iTunes on the ROKR.
I owned the ROKR - two actually. But your point is important. Apple first install their software on someone else's hardware and in the process learned about phones. Later they built their own phone. The same could be true here.

CarPlay-related technology platform
This could be their first step into the car business. My sense is that apple isn't like google that likes to make big splashes with half baked ideas. They will get there slowly and methodically and end up with a significantly more polished product in the end. Apple has never been first (except for the original apple computer that was the first commercially successful personal computer), but they have consistently come in and done it better (except for some of their services, like Music, Maps, and iCloud).
Score: 4 Votes (Like | Disagree)
69Mustang Avatar
76 months ago
Great. Now instead of a log-in screen on my Mac, there'll be an ignition switch..
Ignition switch? More like... ;) Someone should request that Anger Danger create an image with one of these on the 27" iMac. But make it classy.:cool:
Score: 3 Votes (Like | Disagree)
dontwalkhand Avatar
76 months ago
Owning a Sprinter 2013, I deeply wish Apple stay clear of Mercedes... Mercedes are real unreliable POS. Check Rating on Consumer Reports and other rating source like :http://www.bbc.co.uk/news/business-32332210 REMEMBER JUST AN UNRELIABLE POS!
I can't speak of the Sprinters but my 2003 C240 is going strong at 153,000 miles with nothing but regular oil changes, brakes, and tires. My dad's ML320 had 450,000 on the clock before he got hit head on by a semi truck and survived. I say having it be made by Mercedes would make it very reliable and safe at that.

Unlike the 2002 BMW X5 we had that had nothing but electrical problems.
Score: 3 Votes (Like | Disagree)
fallenjt Avatar
76 months ago
BMW provided platforms and engines to Wiesmann, Mercedes provides AMG engines to Pagani and will provide engines, platforms and electronics to Aston Martin (has 5% stake in it)
AMG? That's pathetic.


Attachment Image
Score: 3 Votes (Like | Disagree)
69Mustang Avatar
76 months ago
How about neither? Apple didn't go to Tag and say lets do a Watch together, they did their own. I don't know if BMW manufactures for others but if they do I could see Apple partnering in that way as I don't see Apple doing their own manufacturing.
None of the big automotive companies are single source manufacturers anymore. There is so much platform sharing it's hard to say what's from whom in cars today. BMW and Toyota are partnering on a platform that will become a small hybrid/EV sports coupe for both companies. Different sheet metal but the same architecture. There's no doubt if Apple produces a car it will be based off architecture from current manufacturers and contract assembled, that's if the car is intended for mass production. If the volumes are boutique like Ferrari or Lamborghini, the car could be manufactured anywhere.
Score: 3 Votes (Like | Disagree)

Top Stories

apple watch 6s 202009

Bloomberg: Apple Watch Series 7 to Feature Thinner Screen Bezels, Faster Processor, and Updated Ultra Wideband Tech

Monday June 14, 2021 3:41 am PDT by
This year's Apple Watch Series 7 is likely to have thinner display bezels and use a new lamination technique that brings the display closer to the front cover, according to Bloomberg's Mark Gurman. From the report: The Cupertino, California-based tech giant is planning to refresh the line this year -- with a model likely dubbed the Apple Watch Series 7 -- by adding a faster processor,...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
m1 imac back

Some M1 iMac Models Shipping With Crooked Mountings

Monday June 14, 2021 12:50 pm PDT by
Some M1 iMacs appear to have a manufacturing defect that causes the display to be mounted on the stand in a way that's not perfectly aligned, leading to a crooked display. YouTuber iPhonedo over the weekend published a review of the M1 iMac, and he found that his machine appeared to be tilted on one side, a mounting disparity that was visibly noticeable and proved with a ruler. Another...
ios 15 home screen icons

iOS 15 Lets You Drag and Drop Images and Text Across Apps

Saturday June 12, 2021 3:17 pm PDT by
Apple this week previewed iOS 15, which is available now in beta for developers ahead of a public release later this year. One smaller but useful new feature added is the ability to drag and drop images, text, files, and more across apps on iPhone. MacStories editor-in-chief Federico Viticci demonstrated the new feature in a tweet: Using cross-app drag and drop on iPhone in iOS 15. Finally 🎉 #WW ...
ipad iphone duo ios 12

Apple Releases iOS and iPadOS 12.5.4 Security Fix for Older iPhones and iPads

Monday June 14, 2021 10:15 am PDT by
Apple today released new iOS and iPadOS 12.5.4 updates, with the new software aimed at older devices that are unable to run the iOS 14 update that's available on modern devices. The iOS and iPadOS 12.5.4 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software...
apple new iphone case colors

Apple Releases New Sunflower, Cloud Blue and Electric Orange iPhone 12 Cases

Monday June 14, 2021 11:12 am PDT by
Apple today released silicone iPhone cases for the iPhone 12, 12 Pro, 12 Pro Max, and 12 mini in a series of new colors that include sunflower, cloud blue, and electric orange. Sunflower is a bright yellow shade, cloud blue is a soft, light blue, and electric orange is a bright orange that's darker than the kumquat color and more orange than pink citrus. The new cases are priced starting...
files app ipados 15

iPadOS 15: Files App Gains NTFS Support, Progress Indicator, and More

Tuesday June 15, 2021 3:41 am PDT by
Apple in iPadOS 15 has added the ability to access NTFS-formatted media from within the Files app. The additional support for the Windows-related format, first discovered by YouTuber Steven Fjordstrøm, is read-only, so like on macOS you can't modify files stored on NTFS devices, but you can at least copy any data on them for working on elsewhere on your iPad. The Files app has also gotten a...
apple virtual game controller ios 15

Apple Makes New On-Screen Game Controller Available to Developers on iOS 15 and iPadOS 15

Saturday June 12, 2021 12:36 pm PDT by
During the Platforms State of the Union at WWDC this week, Apple unveiled a new API for iOS 15 and iPadOS 15 that enables developers to implement an on-screen virtual game controller in their iPhone and iPad games with just a few lines of code. While many iPhone and iPad games already offer on-screen controls, Apple's new virtual game controller is available to all developers, easy to add,...
apple store palo alto

Apple Stores to Drop Mask Requirement for Vaccinated Customers This Week

Sunday June 13, 2021 11:31 am PDT by
Apple will no longer require vaccinated customers to wear masks inside their retail stores in the U.S, a major shift in policy compared to last month, according to Bloomberg. The new change, expected to go into effect on Tuesday, will no longer require customers who have been fully vaccinated against COVID-19 to wear masks inside Apple Stores in the United States. Bloomberg notes that Apple...
nomad airtag wallet card 2

Nomad's Latest Accessory Makes It Easier to Put an AirTag in Your Wallet

Monday June 14, 2021 12:00 pm PDT by
Nomad, known for its range of accessories designed for Apple devices, today announced the Card for AirTag, which is designed to make it easier for an AirTag to fit inside a wallet for tracking purposes. With Card for AirTag, an AirTag fits inside the middle of a card-shaped holder that's then meant to fit inside of a wallet. According to Nomad, the design offers a smooth, uniform shape that...