Apple Watch Orders Will Remain Exclusively Online Through May, Deliveries Begin April 24

Apple retail chief Angela Ahrendts issued an internal memo to retail employees on Thursday that helps eliminate some of the confusion surrounding the launch of the wrist-worn device. The memo, a roughly translated copy of which was obtained by iGen.fr, states that Apple Watch orders will continue to be taken exclusively online through May and that deliveries will begin April 24 as planned.

"The feedback from customers is overwhelmingly positive. They are excited about Apple Watch, and your teams are creating fantastic experiences for them. Customers who pre-ordered will start receiving deliveries next Friday as planned, and I know you will do a great job helping set them up.

Many of you have been asking if we will have the Apple Watch available in stores on April 24 for walk-in purchases. As we announced last week, due to high global interest combined with our initial supply, we are only taking orders online right now. I'll have more updates as we get closer to in-store availability, purpose we expect this to continue through the month of May."

Apple Watch Trio
With no walk-in purchases of the Apple Watch available at Apple Stores until at least June, and product reservations for in-store pickup not available yet, it would appear that the Apple Watch's upcoming April 24 launch day could be quieter than usual. The long lines that typically accompany an iPhone launch, for example, could be a lot shorter than usual at many Apple retail stores around the world.

Fortunately, disappointed customers can rest assured that Apple's iconic lineups will not be going away forever. Ahrendts ensured in her memo to retail employees that not all Apple products will launch the same way as the Apple Watch, adding that both Apple and its customers love the long lines and that there will be many more of them to come in the future.

"I know this is a different experience for our customers, and has changed for you as well. Are we going to launch every product this way from now on? No. We all love those blockbuster Apple product launch days and there will be many more to come. They're the times where you, our teams, shine. And our customers love them as well!"

Likely to reflect that many customers will not be receiving their pre-orders by April 24, and that in-store availability on launch day, if any, will be very limited, Apple changed the tagline on its website on late Wednesday to read "the Watch is coming" instead of "available 4.24.15" as it previously showed. Apple Watch pre-orders began on April 10 at 12:01 AM Pacific and sold out in less than six hours.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Buy Now)

Top Rated Comments

Roy Hobbs Avatar
75 months ago

Get this woman out of Apple. She's in way over her head.


She's in charge of the retails stores not manufacturing or logistics.
Getting rid of her still wouldn't fix the lack of Apple Watches
Score: 34 Votes (Like | Disagree)
ZombiePete Avatar
75 months ago

Get this woman out of Apple. She's in way over her head.


I'm not following how this is Ahrendt's fault? She doesn't control the production of the device; if there were issues that delayed manufacturing and left them with less stock to work with, she's taking the only really logical choice available to her. This also shouldn't really be a surprise to anyone who has been paying attention; she stated before that they would be selling the Watch online only for the time-being, she's just now formally acknowledging that they definitively won't be selling the Watch to walk-ins on the 24th.

Frankly, I think this is a refreshing new transparency for Apple when it comes to a product launch that you don't see very often.
Score: 28 Votes (Like | Disagree)
FoundAHalo Avatar
75 months ago

Get this woman out of Apple. She's in way over her head.


You mean "this woman" who was recruited from being a successful CEO of a fashion empire. Yes, she must be totally in way over her head launching a fashion-oriented product...
Score: 25 Votes (Like | Disagree)
clcnyc Avatar
75 months ago
Please

Get this woman out of Apple. She's in way over her head.
Score: 25 Votes (Like | Disagree)
tkermit Avatar
75 months ago

"This woman"? Wow, sexist much?


Not necessarily. The remark is clearly meant to be derogatory, but the fact that she's a woman is merely incidental. If it had been Brewett people would be calling for getting "that man" out of Apple. Not all derogatory remarks aimed towards women are sexist. Neither is calling a woman a 'woman' instead of by her name necessarily sexist.
Score: 18 Votes (Like | Disagree)
sulpfiction Avatar
75 months ago
It makes total sense not to have watches in store on the 24th. It would be a mess! Hundreds of people lined up all wanting different sizes, styles, bands, etc. it would be a complete disaster! Especially since it's a totally new product category that apple isn't used to. people might be mad now, but not as mad as u would be if u stood in line all night only to walk away from the store without a watch at all. There would literally be technerd riots all over the world. I think it was a really smart decision at this point.
Score: 17 Votes (Like | Disagree)

Top Stories

cook cbs this morning

CBS This Morning: Apple to Make 'Big Announcement' Tomorrow Morning

Tuesday January 12, 2021 8:46 am PST by
CBS This Morning today shared a short clip of an upcoming interview with Apple CEO Tim Cook in which addressing last week's events at the U.S. Capitol, with Cook saying "it's key that people be held accountable for it." Following the clip, Gayle King of CBS noted that the interview with Cook was not specifically arranged to address the current controversy over Parler and other repercussions, ...
ipad pro 2021 mysmartprice cad

Allegedly Leaked 2021 iPad Pro CAD Images Suggest Few Design Changes

Tuesday January 12, 2021 3:38 am PST by
Tech blogs 91mobile and MySmartPrice on Tuesday posted a series of allegedly leaked factory CAD images of Apple's upcoming fifth-generation 11-inch iPad Pro. Rumors suggest Apple plans to announce two new iPad Pro models in both 11-inch and 12.9-inch versions, and today's images offer perhaps the clearest indication yet that Apple's next-generation iPad Pros will have minimal, if any,...
prototype iphone 12 pro

Prototype iPhone 12 Pro Shown Off in Photos

Wednesday January 13, 2021 3:39 pm PST by
Developer Giulio Zompetti, who often shows off prototype versions of Apple devices, today highlighted a prototype version of the iPhone 12 Pro. The iPhone 12 Pro is running an operating system called SwitchBoard, a nonUI version of the iOS 14 update that Apple uses internally. We've seen SwitchBoard on prototype devices before, as Apple uses it to test new features. Zompetti's prototype...
find my app safari post

Safari Allows Users to Enable Hidden 'Items' Tab in 'Find My' App Ahead of AirTags Launch

Wednesday January 13, 2021 5:45 am PST by
As seen in screenshots obtained by MacRumors in 2019, Apple's long-rumored AirTags items trackers are expected to be managed through the Find My app on iPhone, iPad, and Mac. Now, any user can get an early look at this tab. MacRumors reader David Chu today alerted us that the hidden "Items" tab in the Find My app can be enabled on an iPhone or iPad by typing in the link findmy://items in...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
mac anti reflective coating issue

Apple's Anti-Reflective Coating Repair Program Still in Effect for Some MacBooks With New Mail-In Policy

Tuesday January 12, 2021 10:07 am PST by
In an internal memo obtained by MacRumors, Apple recently informed its network of Apple Authorized Service Providers that mail-in repair is now required for Mac notebooks with anti-reflective coating issues in the United States. The new policy went into effect January 4, 2021 and means that customers who take an eligible 12-inch MacBook or MacBook Pro exhibiting this issue to an Apple...
pioneer carplay wc5700nex

The Best Apple-Related Accessories at CES 2021

Wednesday January 13, 2021 1:16 pm PST by
CES 2021 is taking place digitally this year, and it hasn't been as exciting as in past years because many vendors have opted out. That said, some companies are still showing off some interesting Apple-related accessories that are coming out this year and that will be of interest to Mac, iPad, and iPhone users. Subscribe to the MacRumors YouTube channel for more videos. Pioneer Wireless...
Hue module dimmer switch

Philips Hue Announces New Wall Switch Module, Dimmer Switch, and Outdoor Light Bar

Thursday January 14, 2021 3:11 am PST by
Philips Hue has announced a new wireless dimmer switch module that lets Hue bridge owners directly control the smart lighting from their standard wall switches. The new Philips Hue wall switch module is the ideal addition to any Philips Hue set up. Installed behind existing light switches, it allows users to turn their existing switch into a smart switch and ensures their smart lighting is...
whatsapp wallpapers 1

WhatsApp Affirms User Privacy Following Backlash Over Data Sharing With Facebook

Tuesday January 12, 2021 6:39 am PST by
Following backlash after changing its terms and privacy policy to consolidate a significant amount of data sharing with Facebook, WhatsApp is now assuring users about the privacy measures built into its app. Last week, WhatsApp began informing users of updates to the app's terms of service and privacy policy. The updated agreements, which users must consent to in order to continue using...
apple racial equity justice initiative propel center render 01132021

Apple Launches New Nationwide Racial Equity and Justice Initiative Projects

Wednesday January 13, 2021 4:08 am PST by
Apple today announced a set of new projects as part of its $100 million Racial Equity and Justice Initiative (REJI) to help dismantle systemic barriers to opportunity and combat injustices faced by communities of color. Rendering of the Propel Center The projects include the Propel Center, a global innovation and learning hub for Historically Black Colleges and Universities (HBCUs), an Apple ...