Apple Watch Orders Will Remain Exclusively Online Through May, Deliveries Begin April 24
Apple retail chief Angela Ahrendts issued an internal memo to retail employees on Thursday that helps eliminate some of the confusion surrounding the launch of the wrist-worn device. The memo, a roughly translated copy of which was obtained by iGen.fr, states that Apple Watch orders will continue to be taken exclusively online through May and that deliveries will begin April 24 as planned.
"The feedback from customers is overwhelmingly positive. They are excited about Apple Watch, and your teams are creating fantastic experiences for them. Customers who pre-ordered will start receiving deliveries next Friday as planned, and I know you will do a great job helping set them up.
Many of you have been asking if we will have the Apple Watch available in stores on April 24 for walk-in purchases. As we announced last week, due to high global interest combined with our initial supply, we are only taking orders online right now. I'll have more updates as we get closer to in-store availability, purpose we expect this to continue through the month of May."
With no walk-in purchases of the Apple Watch available at Apple Stores until at least June, and product reservations for in-store pickup not available yet, it would appear that the Apple Watch's upcoming April 24 launch day could be quieter than usual. The long lines that typically accompany an iPhone launch, for example, could be a lot shorter than usual at many Apple retail stores around the world.
Fortunately, disappointed customers can rest assured that Apple's iconic lineups will not be going away forever. Ahrendts ensured in her memo to retail employees that not all Apple products will launch the same way as the Apple Watch, adding that both Apple and its customers love the long lines and that there will be many more of them to come in the future.
"I know this is a different experience for our customers, and has changed for you as well. Are we going to launch every product this way from now on? No. We all love those blockbuster Apple product launch days and there will be many more to come. They're the times where you, our teams, shine. And our customers love them as well!"
Likely to reflect that many customers will not be receiving their pre-orders by April 24, and that in-store availability on launch day, if any, will be very limited, Apple changed the tagline on its website on late Wednesday to read "the Watch is coming" instead of "available 4.24.15" as it previously showed. Apple Watch pre-orders began on April 10 at 12:01 AM Pacific and sold out in less than six hours.
Popular Stories
Apple earlier this week announced the discontinuation of the iPod touch, and because it was the last iPod still available for purchase, its sunsetting effectively marks the end of the entire iPod lineup.
To send the iPod on its way, we thought it would be fun to take a look back at some of the most notable iPod releases over the last 21 years.
Original iPod (2001)
Introduced in October...
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
YouTuber Unbox Therapy has shared a hands-on look at the iPhone 14 Pro Max using what he claims is a one-to-one replica created by third-party case makers with access to detailed schematics and dimensions for Apple's new upcoming flagship smartphone.
As with the iPhone 13 Pro lineup, in 2022, we are expecting a 6.1-inch iPhone 14 Pro and a 6.7-inch iPhone 14 Pro Max, but this time the Pro...
Apple today released iOS 15.5 and iPadOS 15.5, the fifth major updates to the iOS and iPadOS 15 operating systems that were initially released in September 2021. iOS and iPadOS 15.5 come a little over two months after the launch of iOS 15.4 and iPadOS 15.4.
The iOS 15.5 and iPadOS 15.5 updates can be downloaded for free and the software is available on all eligible devices over-the-air in...
It's been over 200 days since Apple debuted its redesigned MacBook Pro lineup. Offered in 14-inch and 16-inch display sizes, the new-look MacBooks wowed Apple fans and creative pros alike with their powerful custom Apple silicon, mini-LED screen, and multiple connectivity options. But there are still some things you can't do with a MacBook Pro. Here are five features some Mac users are still...
Apple has launched a special limited-time offer for iPhone, Apple Watch, Mac, and iPad trade-in that offers customers additional credit when trading in their only device for a new one.
The offer is being run in several countries including the US, UK, Germany, Spain, Italy, South Korea, Japan, Taiwan, China, India, and France. In the UK, Apple is offering up to £50 of extra trade-in credit...
Earlier this week, well-known Apple analyst Ming-Chi Kuo claimed that Apple plans to release at least one iPhone 15 model with a USB-C port in 2023. Now, in a follow-up tweet, he has claimed that accessories like AirPods, the MagSafe Battery Pack, and the Magic Keyboard/Mouse/Trackpad trio would also switch to USB-C in the "foreseeable future."
Both the iPhone and all of the aforementioned...
Top Rated Comments
She's in charge of the retails stores not manufacturing or logistics.
Getting rid of her still wouldn't fix the lack of Apple Watches
I'm not following how this is Ahrendt's fault? She doesn't control the production of the device; if there were issues that delayed manufacturing and left them with less stock to work with, she's taking the only really logical choice available to her. This also shouldn't really be a surprise to anyone who has been paying attention; she stated before that they would be selling the Watch online only for the time-being, she's just now formally acknowledging that they definitively won't be selling the Watch to walk-ins on the 24th.
Frankly, I think this is a refreshing new transparency for Apple when it comes to a product launch that you don't see very often.
You mean "this woman" who was recruited from being a successful CEO of a fashion empire. Yes, she must be totally in way over her head launching a fashion-oriented product...
Get this woman out of Apple. She's in way over her head.
Not necessarily. The remark is clearly meant to be derogatory, but the fact that she's a woman is merely incidental. If it had been Brewett people would be calling for getting "that man" out of Apple. Not all derogatory remarks aimed towards women are sexist. Neither is calling a woman a 'woman' instead of by her name necessarily sexist.