Tag Heuer Partnering With Google and Intel to Build Connected Smartwatch

Swiss luxury watch maker TAG Heuer on Thursday at the Baselworld watch convention in Switzerland announced that it is partnering with Google and Intel to create a connected smartwatch. TAG Heuer will be responsible for designing and manufacturing the watch, which will have an Intel microprocessor and use Google's Android Wear platform. The smartwatch will be released later this year, at which point specific pricing and features will be revealed.

TAG Heuer Carrera

TAG Heuer's Carrera contemporary luxury sport watch

TAG Heuer has high expectations for its upcoming smartwatch, with CEO Jean-Claude Biver calling it his "biggest announcement ever" in 40 years of working in the industry. The executive also predicted that the product will be the "greatest connected watch" available, just weeks before the Apple Watch is released. "The difference between the TAG Heuer watch and the Apple Watch is very important," Biver said. "That one is called Apple and this one is called TAG Heuer."

TAG Heuer joins Swatch, Breitling, Montblanc and Frederique Constant as one of several Swiss watch makers bringing electronic features to the wrist to compete with the Apple Watch and other connected smartwatches. TAG is the first traditional watchmaker to partner with Google, however, opening the doors for more Swiss luxury watch makers under parent company LVMH, including Hublot and Zenith, to collaborate with Silicon Valley on the next generation of wrist-worn devices.

Top Rated Comments

TheRealTVGuy Avatar
90 months ago
But, but... I thought there "wasn't a market for a high-end luxury smartwatch."

"It's... It's just a piece of technology that will be outdated in a year! Who would buy something like that anyway? That's not an investment!"

-Sincerely, all the MacRumors naysayers.
Score: 61 Votes (Like | Disagree)
GLS Avatar
90 months ago
Score: 58 Votes (Like | Disagree)
dBeats Avatar
90 months ago
Panic at Google and TAG Heuer!
Score: 52 Votes (Like | Disagree)
0815 Avatar
90 months ago
You can love or hate Apple .... but I think everyone has to admit that Apple manages it with every 'category' they touch to bring that industry into motion. Even if you don't like Apple, that is a good thing.
Score: 42 Votes (Like | Disagree)
DavidTheExpert Avatar
90 months ago
A very nice looking watch with a very crappy operating system is still a piece of crap in my book. Apple's software is what will make all the difference.
Score: 38 Votes (Like | Disagree)
lowendlinux Avatar
90 months ago
But, but... I thought there "wasn't a market for a high-end luxury smartwatch."

"It's... It's just a piece of technology that will be outdated in a year! Who would buy something like that anyway? That's not an investment!"

-Sincerely, all the MacRumors naysayers.

Those are still valid just because Tag is making one doesn't change anything.
Score: 23 Votes (Like | Disagree)

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