TAG Heuer

By MacRumors Staff

TAG Heuer Articles

Tag Heuer Partnering With Google and Intel to Build Connected Smartwatch

Thursday March 19, 2015 7:04 am PDT by
Swiss luxury watch maker TAG Heuer on Thursday at the Baselworld watch convention in Switzerland announced that it is partnering with Google and Intel to create a connected smartwatch. TAG Heuer will be responsible for designing and manufacturing the watch, which will have an Intel microprocessor and use Google's Android Wear platform. The smartwatch will be released later this year, at which...

TAG Heuer to Combine Swiss Watch Expertise With Technology in 'Different Craftsmanship'

Tuesday January 20, 2015 6:30 am PST by
LVMH luxury watch chief and TAG Heuer interim head Jean-Claude Biver spoke recently with Bloomberg, revealing some early details about the company's upcoming smartwatch product. Biver was a notable early critic of the Apple Watch, saying Apple's wearable effort looked like it was designed by "a student in their first trimester," although he appears to have shifted his perspective more recently. ...