Fitness Magazine Shares Behind-the-Scenes Details on New Apple Watch Cover

The Apple Watch has already been spotted within the pages of several fitness and fashion-oriented magazines during the month of March as Apple makes an advertising push ahead of the device's launch, and as of this week, it's also scored a spot on the cover of Fitness Magazine.

On the cover, model Kate Bock wears an Apple Watch Sport with a white fluoroelastomer band. The Apple Watch feature in the magazine is all images, and doesn't offer anything in the way of details as other Apple Watch spots have done. Fitness had initially shared some details about the shoot with MacRumors that were used in this post, but has since asked us to remove the information.

fitnessmagazinecover
Fitness VP/Brand Development for Shape.com and Fitnessmagazine.com Betty Wong gave MacRumors the following statement on the magazine's collaboration with Apple:

"FITNESS, with our tech-savvy, goal-oriented female audience, is a great partner in helping showcase the Apple Watch. I hope to be able to get my hands on an Apple Watch Sport sample in the coming month and really put it to a sweat test for Fitnessmagazine.com to see how useful it is in helping our readers stay motivated to exercise, keep track of their physical activity, or connect with people and their to-do lists while out for a run.

With the Apple Watch positioned as Apple's first wearable accessory, it's no surprise to learn the company has been carefully curating its image and exercising control over the way it's portrayed in magazines. Apple wants people to see the Apple Watch as fashionable, sporty, and genuinely useful to the average person rather than as something geeky and technical that doesn't belong in the fashion world. Thus far, Apple's Apple Watch marketing efforts have been split between posing the Apple Watch as a fashion statement and as a fitness accessory.

On the fitness side, the Apple Watch has been featured in this month's issue of Fitness and it was on the cover of the March issue of Self magazine, on the wrist of Candice Swanepoel. Self did a full feature on the Apple Watch, highlighting its accelerometer, heart rate sensor, and more. Model Christy Turlington has also been promoting the fitness-oriented features of the Apple Watch, both on stage at Apple's March 9 event and on a personal blog on Apple.com. Turlington is using the Apple Watch as she prepares for the London Marathon in April.

On the fashion side, the Apple Watch has been featured in Vogue, Style, East Touch, and YOHO. Late last year, it was on the cover of Vogue China and it was shown off at an exclusive event at Parisian fashion boutique Colette. It will also be featured in a number of high-end exclusive popup shops around the world after it's released.

As the launch of the Apple Watch creeps closer, it's likely the device will continue to appear within an increasing number of magazines and newspapers as Apple attempts to market the device to a wide range of potential customers. The Apple Watch will be available beginning on April 24, but it will be available for pre-order and in-store try ons starting on April 10.

Update 5:21 PM PT: This post has been updated and revised at the request of Fitness.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 21, 2025 2:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices from credible sources. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X...
iPhone 16 Battery Life Feature

iOS 26's New Battery Life Mode Available Only on These iPhone Models

Saturday June 21, 2025 9:02 am PDT by
Last week, we reported that iOS 26 introduces an opt-in Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode. Apple says that Adaptive Power Mode can make "small performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness or allowing some activities to "take a little longer." The full description of...
All Screen iPhone 2027 Feature 1

iPhone Reportedly Moving to All-Screen Design in Two Stages

Sunday June 22, 2025 3:58 pm PDT by
Apple has long been working towards an iPhone with an all-screen design, and it might finally achieve the feat in a few more years from now. In his Power On newsletter today, Bloomberg's Mark Gurman said that Apple will shrink the size of the Dynamic Island on new iPhone models released next year. A year after that, he expects Apple to release a redesigned 20th-anniversary iPhone model....
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro's Alleged Vapor Chamber Cooling System Partly Revealed

Sunday June 22, 2025 6:37 am PDT by
Apple's upcoming iPhone 17 Pro and iPhone 17 Pro Max models are rumored to be equipped with a vapor chamber cooling system, and a leaker known as Majin Bu today shared a photo of an alleged copper thermal plate for the system. Many high-end Android smartphones like Samsung's Galaxy S25 Ultra are equipped with a vapor chamber cooling system, which can manage heat dissipation inside the...
ios 26 control center b2

iOS 26 Beta 2 Fixes Control Center Design

Monday June 23, 2025 10:58 am PDT by
With the second beta of iOS 26 that Apple provided to developers today, Apple addressed one of the major complaints that people have had with Liquid Glass. iOS 26 beta 1 on left, iOS 26 beta 2 on right The Control Center buttons are now slightly more opaque, making it easier to see the different control options even on a multicolored background. The new, more opaque look is apparent with the ...
Wi Fi WiFi General Feature

iOS 26 Adding Two New Wi-Fi Features, Allows AirDrop and AirPlay Alternatives

Saturday June 21, 2025 7:02 am PDT by
iOS 26 is gaining two new Wi-Fi features, including Captive Assist and Wi-Fi Aware. MacRumors contributor Aaron Perris discovered a reference to Captive Assist within the code for the first iOS 26 developer beta, but Apple has yet to enable the feature. It should be available by the time the software update is released later this year. In his Power On newsletter last month, Bloomberg's...
iOS 26 Feature

Everything New in iOS 26 Beta 2

Monday June 23, 2025 2:57 pm PDT by
Apple provided developers with the second beta of iOS 26, introducing the first changes and refinements to the new operating system since it debuted after the WWDC keynote. Because we're early in the beta testing process, there are quite a few tweaks to iOS 26, which we've rounded up below. Control Center The background behind the Liquid Glass Control Center buttons has more blur, allowing...
iOS 26 on Three iPhones

iOS 26 Includes These Five Smaller Features You Might Have Missed

Saturday June 21, 2025 11:18 am PDT by
While the dust is beginning to settle on the first iOS 26 beta, we continue to take a closer look at new features coming with the update. Below, we recap five smaller changes that you might have missed. Emoji Game Apple News+ subscribers in the U.S. and Canada can play a new Emoji Game, which tasks players with completing words and phrases with emoji. This is the fifth game that is...
airpods 4 blue

Apple Offering Free AirPods — Here's How to Get Them

Tuesday June 17, 2025 6:33 am PDT by
Apple is running a new promotion that offers free AirPods to qualifying customers. Now through September 30, college and university students in the U.S., Canada, Mexico, and Singapore can receive free AirPods 4 when they purchase an eligible new Mac or iPad from Apple. AirPods Pro 2 are also available at a discount. If you do not want AirPods, the promotion also offers various other...

Top Rated Comments

troop231 Avatar
134 months ago
Eddy Cue wears his on his right. Is he wearing his wrong?

No, the Watch wears Eddy Cue.
Score: 20 Votes (Like | Disagree)
Sofabutt Avatar
134 months ago
It's pretty pathetic how Apple is trying to market their junk as Luxury and Fashionable. Luxury is a fine Swiss watch. Fashionable is not some LCD screen with touch capabilities.

THe watch looks like a hunk of junk. It's clunky, has no inspiration behind it other than the iPhone screen.

Granted it might contain some innovative ways of interacting with a touch device, but that's about as good as it gets.

I'm a die hard Apple fan. I have 8 Airport Extreme routers, 10 Apple Macs of various sorts, three iPads and an iPhone, but this Watch thing makes me want to vomit.
Score: 13 Votes (Like | Disagree)
QCassidy352 Avatar
134 months ago
[We] hope to be able to get [our] hands on an Apple Watch Sport sample in the coming month and really put it to a sweat test for Fitnessmagazine.com to see how useful it is in helping our readers stay motivated to exercise, keep track of their physical activity, or connect with people and their to-do lists while out for a run.
Just my personal feeling, but as a lifelong runner, I think a run is the time to disconnect from your electronics, your email, and your to do list. If checking your to-do lists mid-stride is your cup of tea then so be it, but it makes me a little sad.

Fortunately, the :apple:watch won't be able to do much of that at all when taken running anyway, unless an iphone is also present. ;)
Score: 12 Votes (Like | Disagree)
69Mustang Avatar
134 months ago
So this is false advertising. The watch screen would not be active in that position.

It's advertising. Looking for truth in advertising is like looking for diamonds in a bag of charcoal. It's a waste of time. Images simulated, actions not real time, closed course - professional driver, price advertised is base model - vehicle shown is top of the line trim.

Advertisers are trying to sell products. It's what they do.
Score: 9 Votes (Like | Disagree)
Tiltasauras Avatar
134 months ago
Um, she's wearing it backwards. The crown is on the inside of her forearm (should be on the outside but flipped with button for lefties). Guess they wanted the crown in the shot.
Score: 8 Votes (Like | Disagree)
farmkittie Avatar
134 months ago
It's likely Photoshopped, at least color-enhanced, but some people actually look like that.
Right. She's young and beautiful and a cutie-patootie . I doubt they needed to Photoshop much unless maybe she was wearing a Pebble. She also looks great because it's been a long time since I've seen a woman in the media who looks to be 100% as "God made her".

----------

Holy anorexia nervosa, Batman!
Oh I disagree. I think she looks like a healthy weight. Many young girls are thin but it's rarer and rarer as the years go on and many women start to gain weight unless they eat less/move more.
Score: 7 Votes (Like | Disagree)