High-End Retail Shops Around the World Preparing to Showcase Apple Watch

During yesterday's Apple Watch event, Apple CEO Tim Cook suggested the high-end Apple Watch Edition will be available in limited quantities at a select number of stores. He was likely referring to some of the pop up shops we've seen under construction, in upscale department stores Galeries Lafayette in Paris and Selfridges in London.

Women's Wear Daily has shared some more information on the locations where we will see the $10,000+ Apple Watch Edition and other versions of the Apple Watch shown off around the world. Described as "shop-in-shops" in high-visibility locations, each of Apple's pop up stores will ensure customers looking to make major purchases will get the best service possible.

At Selfridges, the Apple Watch will be displayed in the aptly named Wonder Room, which houses high-end jewelry and watches in a brightly lit room decked out with treasure-filled glass cases. At Galeries Lafayette, the Apple Watch will be displayed among European brands on the first floor of the facility, and at the Isetan Department Store in Shinjuku, Tokyo, the Apple Watch will be displayed on the ground floor.

Other speciality fashion stores will also sell select Apple Watch models, including Colette in Paris, where the Apple Watch had its fashion world debut, Dover Street Market in London and Tokyo, Maxfield in Los Angeles, The Corner in Berlin, and Lane Crawford in Hong Kong, Shanghai, Beijing, and Chengdu. All of these are fashion-oriented upscale stores.

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Unlike with the iPhone and the iPad, Apple will likely be keeping a tight rein over which of its resellers are able to offer the Apple Watch. As it is positioned as a fashion accessory, it makes more sense for customers to be able to walk into a high-end store to make an Apple Watch purchase rather than a Best Buy or an AT&T store.

For the Apple Watch Edition especially, Apple wants to create a special, one-on-one buying experience that's not exactly possible with today's crowded retail Apple Stores. There have been hints that Apple is planning to redesign many of its retail locations to facilitate Apple Watch sales, and some of those changes may be implemented ahead of the Apple Watch's April 10 debut date.

Apple vice president of special projects Paul Deneve commented on Apple's plan to sell the Apple Watch in speciality stores, saying that shopping for a watch is a "deeply personal" experience.
"The experience of shopping for an Apple Watch is a deeply personal one. The department stores and specialty stores that we're working with are some of the best in the world at offering such experiences, so it was natural for us to see our product there," said Paul Deneve, Apple's vice president of special projects who joined the tech company after years helming fashion houses including Yves Saint Laurent, Lanvin and Nina Ricci. "Given the very focused distribution that we've pursued for this launch, every door that sells Apple Watch will provide a unique experience for every customer that walks in."
Apple will begin accepting pre-orders for the Apple Watch on Friday, April 10. At that time, the company will also be displaying the Apple Watch in its retail stores for customers to try on, and it's likely many of the pop up shops may open their doors at that time. The Apple Watch's official launch date is April 24.

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Top Rated Comments

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64 months ago

I wonder how many people will really purchase the $10,000 watch.


I'd say about 1%
Rating: 18 Votes
64 months ago
10k for a made in China watch with the same internals as the $350 watch

Lol


I'll stick with my Swiss made timepiece, thanks apple for making the decision so easy for me
Rating: 7 Votes
64 months ago

I'll stick with my Swiss made timepiece, thanks apple for making the decision so easy for me


Thanks for keeping us posted! We were all wondering what you were going to decide.
Rating: 6 Votes
64 months ago
What is Apple's point of making the $10,000 Apple watch? Can someone tell me?

Is it to make more money for Apple? Is it to make Apple seem higher end than they already are? Is it to get press for the Apple watch? Is it to alienate all of the Apple fans that are not super rich? Is it to justify Angela Ahrendts existence on earth?

It all seems like a bad idea.
Rating: 6 Votes
64 months ago

Where are the diamonds?


That will come in next year's first world edition model.
Rating: 5 Votes
64 months ago

I'd say about 1%


When we are talking about millions of apple watches sold, even 1% is a hell lot of 10K gold apple watch.
Rating: 5 Votes
64 months ago

...especially with reports that Apple plans on cranking out 1 million of their gold watches a month in the second quarter. .


1 million watches a month maybe, but not 1 million gold watches a month. no way.
Rating: 4 Votes
64 months ago
I don't plan on buying any of the watches. They're trying to market it as jewelry but a nice watch like a Rolex or Omega won't depreciate in value in one year like this will. It's basically a computer housed in a watch casing, that's it. People already spend enough times staring into their phones and now people want yet another gadget considering your iphone can do 95% of the the Apple Watch can do.

10k for a watch that comes with a band made of rubber that will allow you to send happy face drawings to people, funny stuff. I'd rather take a SpeedMaster which is much more aesthetically pleasing than this thing.
Rating: 4 Votes
64 months ago
A few comments on the apple watch and more...

Respectfully, I think that Apple would have done much better doing the following;

The aluminum watch; best deal. But why not produce it also in gold like the iPhone? Anyone?

The stainless steel model; what happen to gold plated? There are zillions of gold plated models out there that look really good. They are not the real thing but who cares? You would have sold way more volume in dollars by producing an affordable gold plated model.

Many of us know what a good time piece is… the most expensive pieces are typically the ones with more mechanical (not electronic) complications. Battery watches do not retain value as a mechanical, be it manual or automatic watch from a well know and respected brand.

All of the apple watches are going to be obsolete within one to two years. That is a fact, and THAT IS FINE. But the regular models do not cost $10,000-$17,000. I truly believe that is completely absurd to spend that kind of money on an Apple gold watch. I believe that whoever buys it does it just to let the world know that they could afford it and they will make sure that everyone knows about it. Hey it’s a statement; “Hey look I have so much cash that I don’t care burning $10,000”. It is not an investment and whoever tries to argue differently is not a reasonable person. It is not a Rolex. Rolexes still work and look classic after 30+ years.

Having said that, where Apple could have done better is by stating that the gold edition is upgradable. Yes, for say $500, Apple will upgrade all the internal components including the screen. If you spent $10 grand on a watch you can surely spend $500 every couple of years to keep it current. I’m sure you will sell more units by offering that option.

Also, I do mostly water sports; windsurfing, sailing, etc. I own a Polar V800, it has an integrated GPS, which tells me (in real time) how fast I’m sailing through the water and how far I’ve travelled. I can later download the workout or route to my iPhone and even analyze my heart rate on my computer. It has a really good activity monitor (steps, sleep, calories), etc. and it’s supposed to shortly receive notifications via a software update… it even tells me to move when I’ve been sitting for too long. Hey I’m not trying to sell you a Polar but Dude; do you mean to say that I need to take my iPhone Plus sailing, jogging, cycling, or swimming if I want to fully enjoy the Apple watch? Seriously? You just eliminated all tri-athletes on planet earth, and believe me there are quite a few. Also how about all swimmers, Australia? Swimming is their passion. I could keep going on this.

But ok, let be real, it’s a first version. I wholeheartedly congratulate Apple on a really good first effort. Really neat, and the aluminum model is very well priced. I will be extremely tempted to buy one once you integrate a GPS into the unit.

Lastly, I love my iPhone, but do we really need to be that connected, or distracted by a watch. We do not need to answer everything or know everything instantly. What happen to enjoying life, nature, family, real friends (not those that claim to be your friends but in reality are just judging everyone and everything they do). Some need to get a life. Let others be… don't be so reactive. Have the courage to be different, don’t follow, lead… don't be afraid of silence, its awesome, it allows you to think and create...
Rating: 3 Votes
64 months ago

I wonder how many people will really purchase the $10,000 watch. Where are the diamonds?


I think it is mostly there so that people buying the lower ranges feel like they are getting a great deal.
Rating: 3 Votes

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