Apple Luring TV Content Partners With Promises of Data Sharing

Apple is having more luck getting content partners to participate in its upcoming streaming service by promising to share data with them, reports the New York Post. News of Apple's most recent streaming television plans surfaced yesterday, after The Wall Street Journal reported the company was in talks with programmers like CBS, Disney, and Fox for a service that may launch in June.

Apple has struggled to create a streaming service for several years, but has continually run into problems negotiating deals with cable companies and content providers who are reluctant to disrupt existing streams of revenue. According to the New York Post, Apple is planning to share details on who viewers are, what is watched, and when it is watched in order to tempt content providers to participate in the streaming service. Apple is also said to be allowing content providers to have a significant amount of control over the service, letting, for example, providers decide when to air ads.

appletv.png

By dangling the "data carrot," Apple is offering something that traditional cable companies, Amazon and Netflix have refused to hand over to programmers.

The tech giant is playing unusually nice in an attempt to catch up to rivals such as Sony and Dish's SlingTV, which are fast building similar slimmed-down channel packages without a cable TV subscription.

Apple once had very ambitious plans for a streaming television service, which it envisioned would offer channels a la carte, but ongoing problems reaching deals with providers have caused it to scale back on its ambitions. When establishing iTunes Radio, Apple made concessions on pricing in order to get deals signed, and it's likely the company is willing to make some sacrifices to get its television service off the ground.

Today's report should be read with caution, as handing over user data to third-party programmers is something of an unusual move for Apple. The company has gone to great lengths to assure customers that it collects limited data whenever possible. Tim Cook has, on multiple occasions, stated "You are not our product" when speaking on user privacy.

We believe customers have a right to privacy, and the vast majority of customers don't want people knowing everything about them. When you make a purchase, we make a little bit of money. It's very simple, very straightforward. You are not our product, that's our product.

Apple is said to be planning to unveil the streaming television service at WWDC, with a launch coming in the fall. Pricing has not yet been finalized, but the service, which will include approximately 25 channels, could cost between $30 and $40.

Deals are still in the works and have not been agreed upon, so launch timing of the service could shift in the future.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

mozumder Avatar
97 months ago
People think too highly of themselves if they think their anonymous TV watching data should be private.

Seriously, this is ANONYMOUS data. You don't lose any privacy because your identity is already removed.

You princesses need to stop being such narcissists. You'll get a better viewing experience that way.

To exemplify what this means: If you're a 20 year old male, it means you'll now get ads for video games when you watch a show, instead of ads for feminine hygiene products.

You are going to appreciate the ads for video games. Most people find useful ads useful, and are turned off by unuseful ads. That's why people pay money to buy newspapers and magazines, because they WANT the useful ads.

There are far too many narcissistic princesses complaining about things they like anyways.
Score: 44 Votes (Like | Disagree)
dannyyankou Avatar
97 months ago
"Reports the New York Post"

Not believing it.
Score: 32 Votes (Like | Disagree)
Tubamajuba Avatar
97 months ago
Looks like Apple can't take the high road when it comes to selling data anymore. What a shame.

To be clear, that's if this actually happens.
Score: 31 Votes (Like | Disagree)
thisisdallas Avatar
97 months ago
I don't think this is as bad as the headline makes it sound.

From the article, they're only sharing what you watch and when you watch it. I'd actually be alright with this in the case that the information helped good shows stay on air. So many good shows struggle to stay on air today because of how nobody watches anything live anymore.

Also, you have to take into consideration the fact that Apple is attempting to work with an industry that is impossible to work with. There's gonna be compromises to start with unfortunately. Ads aren't good, but we put up with them everywhere else, so I don't see it as a big surprise.
Score: 26 Votes (Like | Disagree)
troop231 Avatar
97 months ago
But, but, but....Apple doesn't store your data. Oh NO!

Of course they store it, the point is they don't sell it.
Score: 22 Votes (Like | Disagree)
rwarren1 Avatar
97 months ago
I love my Apple TV, but this doesn't really interest me. $30-40 for 25 channels seems pretty high, depending on the channels. I doubt that includes any premium movie channels. Maybe it is just me but I do not get it.
Score: 21 Votes (Like | Disagree)

Popular Stories

airpods pro black background

AirPods Pro 2: Five New Features and Improvements to Expect

Sunday August 14, 2022 3:28 pm PDT by
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect. In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year. H2 Chip ...
10th Generation iPad Render

10th-Generation iPad With Major Design Changes Reportedly in Production Ahead of September Launch

Monday August 15, 2022 8:02 pm PDT by
Apple's rumored 10th-generation iPad is currently in production and will feature "major" design changes, according to a report from Taiwanese website DigiTimes. A mockup of the potential 10th-generation iPad design by Renders By Shailesh The report did not provide any specific details about the 10th-generation iPad's new design, but rumors suggest the device will feature a larger 10.5-inch...
ios 16 lock screen feature2

Apple Seeds Sixth Betas of iOS 16 and iPadOS 16 to Developers [Update: Public Beta Available]

Monday August 15, 2022 10:04 am PDT by
Apple today seeded the sixth betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming a week after Apple released the fifth developer betas. Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. iOS 16 introduces a revamped Lock...
iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
apple watch se

Apple Watch SE vs. Apple Watch Series 8: New Features to Expect If You've Waited to Upgrade

Monday August 15, 2022 2:44 am PDT by
The Apple Watch SE was announced in September 2020 and has been a popular Apple Watch model for customers looking for their first smartwatch or an affordable Apple Watch. Apple Watch SE customers may be wondering, however, what's in store for them with the upcoming Apple Watch Series 8 and what new features they can expect. Continue reading to find out. Apple Watch SE vs. Apple Watch Series ...
Apple Watch Series 3 v 8 1

Apple Watch Series 3 vs. Apple Watch Series 8: 20 Major New Features and Changes for Customers Upgrading

Tuesday August 16, 2022 6:52 am PDT by
It's crazy to think about, but next month will mark five years since Apple announced the Apple Watch Series 3. Despite being a severely antiquated smartwatch, the Series 3 has remained at the bottom of Apple's lineup for $199. Suppose you're still holding on to your Apple Watch Series 3. In that case, this article will list all the major new features and changes you'll get if you decide to...
iPhone 14 Pro Lineup Feature Purple

Apple Planning to Hold iPhone 14 Event on September 7

Wednesday August 17, 2022 9:51 am PDT by
Apple is aiming to hold its first fall event on Wednesday, September 7, reports Bloomberg's Mark Gurman. The event will focus on the iPhone 14 models and the Apple Watch Series 8. The standard iPhone 14 models are expected to get few changes, but the iPhone 14 Pro models will include updated camera technology, the removal of the notch in favor of a pill-shaped and hole-punch cutout, an A16...