Apple CEO Tim Cook Speaking Live at 2015 Goldman Sachs Technology Conference

tim_cook_headshot_glassesApple CEO Tim Cook is speaking at the Goldman Sachs Technology and Internet Conference today, with the session kicking off at 3:30 PM Eastern / 12:30 PM Pacific. Cook's presentation is being broadcast on Apple's website and MacRumors will be updating this post to summarize Cook's comments.

Cook has spoken at the annual conference a number of times over the years, although he did not appear in 2014. While Cook has not made any major announcements at the venue in the past, he has at times offered an interesting perspective into Apple's business, so it generally worth paying attention to his comments.

Cook will almost certainly be asked about Apple's blockbuster iPhone sales and earnings in the last quarter, the company's strategy for managing cash and capital return to investors, company philosophy and more, and he is generally fairly open and thoughtful in sharing his ideas on many topics. The company's future product plans are not, however, something he has shown willing to discuss, maintaining a long tradition of secrecy for the company.

Welcome everyone. And welcome to you too, Tim. You joined Apple in 1998, became CEO in 2011. Going over financial and sales stats since Cook became CEO. Not a bad start, right?

Thanks everyone, and thanks Goldman for having us here. Cook giving "safe harbor" statement about forward-looking comments to satisfy regulators.

Stock is up over 48% since start of 2014. Apple undeterred by Law of Large Numbers. What are your biggest accomplishments over the last year?

We don't believe in the Law of Large Numbers. We're not focused on the numbers, we're focused on the products that produce the numbers. We're a product company. We feel great about last year. iOS 8, Yosemite, biggest advancement ever for iPhone, hit the ball out of the park on that iPhone ramp, Touch ID on iPad, Mac kept humming despite industry being "really awful". So on the product front, lots of things to feel great about.

Also things setting up for the long-term. Developed Swift, our own language. Makes our ecosystem even stronger...powerful and fast. HealthKit is going to be profound...take info from all kinds of apps and if you want can share it with a physician. HomeKit enables you to essentially control your home with Siri...lights, doors, etc. Also CarPlay. So we've extended iOS into your car, your home, and your health.

We've also furthered our global footprint, China in particular. We opened 27 new retail stores, larger footprint for online stores, etc. Partnered with China Mobile. IBM partnership for enterprise and we'll see the fruits of that as apps roll out. We're here to make great products and enrich people's lives. So our greatest contributions will always be our products. But also things like ConnectED to bring technology to underserved schools. Global Fund partnership to focus on AIDS, over $100 million commitment there.

We at Apple know climate change is real. The time for talk is past and the time for action is now. All of our data centers are now on renewable energy. Just today, we're announcing our most ambitious project ever. We're partnering with First Solar to build a new 1300 acre solar farm in Monterey, California. Enough renewable energy for all of our new Apple Campus 2, every other office we have in California, all 52 Apple retail stores in California, and our data center in Newark, California. $850 million investment. It's the right thing to do both socially and financially.

Let's talk Apple Watch. What makes it different from other smart watches we've seen?

Good question. If we look back at MP3, we weren't the first there. There were lots of other players out there, but they had poor user interfaces and the devices weren't memorable. Didn't really move the dial. Similar story with tablets before the iPad. So I see the smart watch category very much like that. There are several things called smart watches that are shipping. But none have changed the way people live their lives. Just like iPad has changed the way you work and hopefully the way you live, and iPhone has done that, we hope Apple Watch will do the same. One of the biggest surprises for Apple Watch will be the breadth of what it will do.

Variety and customizability are amazing. There are ways to interact you never thought of. I use Siri all the time. Most men carry phones in their front pocket, so you can imagine how distracting it is in a meeting to fish out your phone when you need it. But with the watch it's much more subtle. Super excited about third-party apps. Just like with App Store, everybody will have their own special apps. I use Apple Watch constantly in the gym to track my exercise. If I sit for too long, it will actually tap me on the wrist to remind me to get up and remove. Because a lot of doctors think sitting is the new cancer. So ten minutes before the hour, it will remind you to move. We have a lot of people using the Apple Watch at Apple, and ten minutes before the hour, suddenly they all get up and move. It took a little to get used to, but it's great.

Historically, Apple has been viewed as a hardware company. But now more with software and services.

I don't believe we've been a hardware company for as long as I've been here. Our customers would feel the same. When they buy a Mac, they buy an experience with hardware, software, and services. Same with iPhone and iPad. Now financially we report services separately, and this adds up to like $18 billion for the last year. But when you think about it when we sell an iPhone, you get the experience, but we're also selling future updates to keep that experience fresh. We don't apportion that out, so services would actually be even higher. But because we own the whole widget and control the entire experience, everything is important. Doing them all and doing them all at a very high integrated level.

How are consumers responding to Apple Pay?

It's going much faster than I anticipated. The reason we thought it would be slower is that going into holidays, retailers don't want to change anything with point of sale technology. But by December, two out of three contactless payment dollars on Visa, MasterCard, and AMEX were Apple Pay. We had the bank piece at a great level. We have 2000 banks and credit unions lined up, with more coming. So the retailers are the emphasis. We did a walk around the hotel...you can buy your coffee or tea, get your lunch at McDonald's, get your cupcakes at a cupcake shop, can get shoes at Foot Locker, can go to Bloomingdale's. In fact, there's a vending machine in the lobby...there's 200,000 of these around the country. Roll-out is going faster than we thought.

Some retailers are even going further. Panera Bread allows you to order in advance and then pay with Apple Pay. So they're taking it further. JetBlue just announced this morning they're rolling out starting the middle of this month, going systemwide over the next three months. All of these things are great, and we see them happening faster and faster and faster. Going back to your earlier question, this is only possible because we designed the hardware, software, and service.

Following up on the payment space, most of your competitors are collecting personal data. You're not.

We believe customers have a right to privacy, and the vast majority of customers don't want people knowing everything about them. When you make a purchase, we make a little bit of money. It's very simple, very straightforward. You are not our product, that's our product. There's no need for us to know what you're buying, where you're buying, I don't want to know any of that. We think customers will rebel on that. Similar with HealthKit...you want control over that. So we think over the arc of time, consumers will go with people they trust with their data. People are unknowingly sharing things with others, and info can be pieced together. Over time people will realize this more and demand privacy.

So with Apple Pay we needed something easier than pulling out a credit card, we knew it needed to be secure as well. We never give the merchant your credit card number. We don't even have it. We're making up a proxy for each transaction. Think about it...how secure is a card with your number on the front, and then a security code on the back! So Apple Pay had to be private. We're facilitating a transaction between you, the merchant, and the bank.

Panera Bread told us 80% of mobile transactions in stores are now Apple Pay. I couldn't be happier about how things are going. Never would have predicted we'd be where we are today.

Latest earnings call said you were drawing a lot of iPhone buyers from Android. Success avoiding claims you need to offer a low cost alternative.

We always want to make the best. We want to give consumers a good value. If we can develop something really great we can sell to customers for less, we'll do it. But we won't do something second-rate. We had lots of people telling us we needed to do something different in China to compete. That's a bunch of bull. People everywhere want quality. Not everyone can afford one, but there's a big market there.

Are you worried about Android/Xiaomi as they try to move up?

We've always fought against strong competitors. It was Microsoft in computers. In phones, it was Nokia and BlackBerry. With iPad, it was more why are you doing this product? We've always had stiff competition. So this isn't something we lose sleep over. If we make great products, it will take care of itself.

Key to success in China?

Several things. One is we put a lot of investment there...people, flagship stores. We're now at 19 stores there, going to be at 40 next year. Brought on 40,000 points of sale through partners. Partnered with top telecom companies, Baidu, Youku, etc. Maybe more than anything, we've put our personal energy into it to understand and respect that market. Over time it begins to work. Have grown from $1 billion to $38 billion over last five years. But we're still not too far from the surface. That country has enormous opportunity. Amazing number of people moving into the middle class. Opened 4 new stores in last few weeks, stores in cities with give or take 9 million people. These are the size of New York City. Places most Americans have never heard of, but they're huge. The scale is, after traveling to and studying China for 30 years, it's still amazing to me.

But there other countries we haven't studied as well and invested as much. India is one of these. We're growing rapidly there, but starting from a very small base. In a few years, you can imagine a similar story playing out there.

Generating tons of cash. What's next?

First of all, we invest in R&D. That means internal as well as acquisitions. We're continuing to acquire where we find skills/technology that are great. We also invest in go-to-market with our stores, supply chain, etc. All of those are our first priority. We realized a few years ago we didn't need as much cash as we were generating, so we started returning money to shareholders. Reevaluate every year, will announce on our April earnings call any changes. Large $130 billion plan, now $103 billion through it. So we'll see where we're at in April. By and large, cash we don't need, with some level of buffer, we want to give back. So we're not hoarders.

How important is IBM partnership? What makes it interesting for two titans?

IBM has very deep knowledge of a number of verticals, we don't have that. IBM has field expertise, we don't have that. Apple has devices people want, programming languages easy to write for. IBM doesn't have that. We want to change the way people work. So when we thought how do we do this, we realized we didn't know enough and didn't have all of these people on the street and didn't have all of these engineers to write these unique apps. But we knew we needed them at the enterprise level. Presentation, word processors, those are general. But when you start talking about tools for the pilot, the nurse, the banker, you need unique apps.

So we knew we needed to partner with someone. We looked around, and it became clear IBM would be an outstanding partner. The relationship there is good, the teams work well together, and the teams are very complementary. Enterprise has not moved nearly as far as consumer. Kind of like schools...analog experience for digital kids. Enterprise is like this...you live one way at home and then turn back the clock when you go to work. It doesn't have to be like that.

What's the future of the Mac?

It has a bright future. Despite industry troubles, we've gained share for ten years straight. We're up 5x in revenue in an industry people are saying is left for dead. But we're only at 7%, so we're not at a ceiling. We're innovating and investing, and we think there's a bright future.

We've done things like Continuity...try very hard to stitch things together seamlessly so that even though one is OS X and one is iOS, they work together as one. Customers have really responded positively to this. Only Apple can do this. We're the only company that has both mainstream desktop and mainstream mobile operating systems.

Coming up on four year anniversary as CEO...what are you looking at for next four years or however long you plan to stay?

People, strategy, and execution. If you can get those right, everything else falls into place. Pointing to hires with Luca Maestri, Angela Ahrendts, Jimmy Iovine, etc. And of course all of the other people. We talk a lot about strategy, things we're going to do and not do. And execution. With so many transactions per day, execution is critical.

I've got this device in front of me. News alerts telling me Apple is first company to close with $700 billion market cap. So you'll remember exactly where you were when you hit that milestone.

(Session is concluded.)

Top Rated Comments

(View all)
Avatar
75 months ago
Let me save you guys sometimes for the usual anti-apple-watch rants:

- Battery is terrible
- No water resistant in Apple watch
- The watch is too thick
- Please stop everything else and work on wifi bugs.
- Please stop everything else and work on bluetooth fixing bugs.
- Please stop everything else and work on bugs that I care about.
- Things that really important to me so it must be important to everyone else.
- etc.
Score: 14 Votes (Like | Disagree)
Avatar
75 months ago
Pfffff

This is never an acceptable position. The environmental discussion has been filled with discredited reporting. Over zealous data gathering. Cherry picking. When do you not welcome discussion?


Oh my god; who cares what you think, you conspiracy-theorist troglodyte.

I do not "welcome discussion" about whether the moon landings were faked. For similar reasons I do not "welcome discussion" about whether man is negatively affecting the climate by, for example, dumping absurd amounts of CO2 into the air. The data on this has been accumulating since before you were in diapers.

I assume next you'll claim that chlorofluorocarbons were utterly benign, DDT is a harmless weed killer, and mercury-based gold mining is "a myth".

Get off the internet.
Score: 9 Votes (Like | Disagree)
Avatar
75 months ago

This is never an acceptable position. The environmental discussion has been filled with discredited reporting. Over zealous data gathering. Cherry picking. When do you not welcome discussion? When do you think you have all the facts and further debate in the light of new discovery is something that gets no attention anymore because "the time for talk is past". It is never past for anyone who seeks the truth and not an agenda. A big story breaking this week is that temperate data has been falsified and adjusted for the past 60 years of data. It's being referred to as the biggest science scandal ever. Data has been adjusted to support the global warming narrative. We also see a government that seeks to FURTHER consolidate power in its hands through the use of environmental regulations to seize land and to over regulate citizens. The environment and the whole global warming issue is a governmental abuse of power and is being used as a tool. It's a backdoor manipulation tool. Who needs laws when you can just grant the EPA regulatory authority and then point them in the direction of your enemies for some shakedown. No need to make things illegal when you can just regulate it of existence. Thats the government we want right? Where you don't have a set of rules but just a bunch of thugs with power who pick and choose. No Mr. Cook, the time for talk is not over.


Shouldn't you be over at Fox News?
Score: 9 Votes (Like | Disagree)
Avatar
75 months ago

So his biggest selling points are: easier way to avoid paying attention in meetings, and great way to be tapped on the wrist 10 minutes before every hour.

Epic. Fail.


Do you know how many times I've seen someone say "Epic fail" about a new Apple product and the product ends up being a massive success?
Score: 9 Votes (Like | Disagree)
Avatar
75 months ago

We at Apple now climate change is real. The time for talk is past

This is never an acceptable position. The environmental discussion has been filled with discredited reporting. Over zealous data gathering. Cherry picking. When do you not welcome discussion? When do you think you have all the facts and further debate in the light of new discovery is something that gets no attention anymore because "the time for talk is past". It is never past for anyone who seeks the truth and not an agenda.

A big story breaking this week is that temperate data has been falsified and adjusted for the past 60 years of data. It's being referred to as the biggest science scandal ever. Data has been adjusted to support the global warming narrative.

We also see a government that seeks to FURTHER consolidate power in its hands through the use of environmental regulations to seize land and to over regulate citizens. The environment and the whole global warming issue is a governmental abuse of power and is being used as a tool. It's a backdoor manipulation tool. Who needs laws when you can just grant the EPA regulatory authority and then point them in the direction of your enemies for some shakedown. No need to make things illegal when you can just regulate it of existence. Thats the government we want right? Where you don't have a set of rules but just a bunch of thugs with power who pick and choose.

No Mr. Cook, the time for talk is not over.
Score: 8 Votes (Like | Disagree)
Avatar
75 months ago

This is never an acceptable position. The environmental discussion has been filled with discredited reporting. Over zealous data gathering. Cherry picking. When do you not welcome discussion? When do you think you have all the facts and further debate in the light of new discovery is something that gets no attention anymore because "the time for talk is past". It is never past for anyone who seeks the truth and not an agenda.

A big story breaking this week is that temperate data has been falsified and adjusted for the past 60 years of data. It's being referred to as the biggest science scandal ever. Data has been adjusted to support the global warming narrative.

We also see a government that seeks to FURTHER consolidate power in its hands through the use of environmental regulations to seize land and to over regulate citizens. The environment and the whole global warming issue is a governmental abuse of power and is being used as a tool. It's a backdoor manipulation tool. Who needs laws when you can just grant the EPA regulatory authority and then point them in the direction of your enemies for some shakedown. No need to make things illegal when you can just regulate it of existence. Thats the government we want right? Where you don't have a set of rules but just a bunch of thugs with power who pick and choose.

No Mr. Cook, the time for talk is not over.

Ugh.

Here's the thing I can't understand about people with a point of view like yours. Let's just say for discussion the climate change debate is all real. It's a time critical issue. Needless debate wastes that precious time.

So let's examine potential outcomes for both sides. If the issue is real, what do we get out of acting now? We save potentially world changing disaster, and we get much cleaner energy that is sustainable into the future. If the issue is false, what do we get out of acting? We still get much cleaner energy that is sustainable into the future. If we DON'T act now and the issue is real, what do we get? Potential global disaster, and a continued reliance on finite fossil fuels that will eventually be depleted within a century. If we don't act now and the issue is false, what do we get? We still have a continued reliance on a finite resource that will eventually need to be replaced in the future anyway.

So it's a win/win regardless of whether the climate change debate is correct or not, if you have any kind of vision that extends beyond 5 years. If we don't act now it's still a lose/lose regardless of the debate. Time is a precious resource that can't be wasted, regardless if the issue is real. Hence Tim Cooks remark that the time for talk is over.

But I guess doubters would rather dig their heads deeper in the sand and continue to babble their lips and waste time arguing such trivial nonsense. Revamping our dependency on a finite resource is something we need to do regardless of any debate. It's simply a matter of time.
Score: 7 Votes (Like | Disagree)

Top Stories

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

iPhone 12 Pro Allows You to Measure Someone's Height Instantly Using LiDAR Scanner

Saturday October 24, 2020 11:12 am PDT by
iPhone 12 Pro models feature a new LiDAR Scanner for enhanced augmented reality experiences, but the sensor also enables another unique feature: the ability to measure a person's height instantly using the Measure app. You can even measure the seated height of a person in a chair, according to Apple. When the Measure app detects a person in the viewfinder, it automatically measures their...

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Sunday October 25, 2020 2:59 pm PDT by
The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times. On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to ...

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

PSA: Non-iPhone 12 Models Charge Super Slowly With MagSafe Charger

Friday October 23, 2020 4:11 pm PDT by
Alongside the iPhone 12 models, Apple introduced a new $39 MagSafe Charger that's meant to work with the magnets in the iPhone 12 Pro models to charge them up at a maximum of 15W. The MagSafe Charger is technically able to be used with older iPhones, but it's not a good idea because the charging with non-iPhone 12 devices is so slow. We did two tests with the iPhone XS Max, draining the...

MagSafe Charger Teardown Reveals Simple Design With Magnets and Charging Coil Encircling a Small Circuit Board

Friday October 23, 2020 7:50 am PDT by
iFixit has today shared a teardown of Apple's new MagSafe charger for the iPhone 12 and iPhone 12 Pro. An X-ray of the MagSafe charger courtesy of Creative Electron reveals the internal charging coil surrounded by a circular arrangement of magnets within the puck. The only seam that iFixit was able to leverage to open the device was where the white rubber circle meets the metal rim,...

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Friday October 23, 2020 3:37 am PDT by
Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in...

iFixit Shares Full iPhone 12 and 12 Pro Teardown Revealing Interchangeable Displays and Batteries

Saturday October 24, 2020 1:48 pm PDT by
After live streaming a teardown of the iPhone 12 and iPhone 12 Pro earlier this week, iFixit today provided a more in-depth teardown that goes through all of the components in the new devices, revealing several similarities between the two. Early testing conducted by iFixit shows that the iPhone 12 and 12 Pro displays are interchangeable and can be swapped without issue, though the max...