Apple Posts Full Video of Today's 'Spring Forward' Event, Plus Product Videos
Now that Apple's "Spring Forward" media event has wrapped up, the company has posted a full video of the event on its website, which viewers can watch at their leisure.
During the event, Apple shared several product videos, which it has now uploaded to YouTube. There are dedicated videos on the new MacBook, each of the Apple Watch models, the new West Lake, China Apple Store, and more. A full list of videos is below.
-
The New MacBook - Design-
The New MacBook - Reveal-
Apple Watch + Christy Turlington Burns-
Apple Watch - The Watch Reimagined-
Apple Watch Sport -Aluminum-
Apple Watch - Steel-
Apple Watch Edition - Gold-
ResearchKit - how iPhone is transforming medical research-
West Lake, China - Apple Store Opening
Along with the videos, you can also check out our full list of media event highlights below, featuring all of MacRumors event coverage.
- Live Coverage of Apple's March 2015 'Spring Forward' Event
- HBO and Apple Announce 'HBO Now' Exclusively for Apple TV, Apple Devices
- Apple Lowers Price of Apple TV to $69
- Apple Announces 'ResearchKit' Aimed at Medical Research
- Apple Announces 12-Inch Retina MacBook With Revamped Trackpad, Starting at $1,299
- MacBook Air and 13" Retina MacBook Pro Updated to Improve Speed and Battery Life
- Apple to Release iOS 8.2 Today With Support for Upcoming Apple Watch
- Apple Watch Sport to cost $349 (38mm) and $399 (42mm)
- Stainless Steel Apple Watch Pricing: $549 to $1049 (38mm), $599 to $1099 (42mm)
- Gold Apple Watch Edition Costs Between $10,000 to $17,000, Available in Limited Quantities
- Apple Watch Launches April 24, Price Ranges From $349 to Over $10,000
- Apple Watch Bands Range in Price from $49 for the Sport Band to $449 for the Link Bracelet
- Apple Watch Battery Life: 18 Hours Mixed Usage, Up to 72 Hours on Power Reserve
- USB-C Digital AV Multiport Adapter for New MacBook Includes HDMI and USB 3.1 Connectors
Popular Stories
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below.
Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent.
Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999.
Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs.
On his blog Daring Fireball,...
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week.
Past Launch Dates
Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone.
In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we've collated an updated set of key details that ...
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports.
iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch.
According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020.
If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
