Apple Posts Full Video of Today's 'Spring Forward' Event, Plus Product Videos
Now that Apple's "Spring Forward" media event has wrapped up, the company has posted a full video of the event on its website, which viewers can watch at their leisure.
During the event, Apple shared several product videos, which it has now uploaded to YouTube. There are dedicated videos on the new MacBook, each of the Apple Watch models, the new West Lake, China Apple Store, and more. A full list of videos is below.
-
The New MacBook - Design-
The New MacBook - Reveal-
Apple Watch + Christy Turlington Burns-
Apple Watch - The Watch Reimagined-
Apple Watch Sport -Aluminum-
Apple Watch - Steel-
Apple Watch Edition - Gold-
ResearchKit - how iPhone is transforming medical research-
West Lake, China - Apple Store Opening
Along with the videos, you can also check out our full list of media event highlights below, featuring all of MacRumors event coverage.
- Live Coverage of Apple's March 2015 'Spring Forward' Event
- HBO and Apple Announce 'HBO Now' Exclusively for Apple TV, Apple Devices
- Apple Lowers Price of Apple TV to $69
- Apple Announces 'ResearchKit' Aimed at Medical Research
- Apple Announces 12-Inch Retina MacBook With Revamped Trackpad, Starting at $1,299
- MacBook Air and 13" Retina MacBook Pro Updated to Improve Speed and Battery Life
- Apple to Release iOS 8.2 Today With Support for Upcoming Apple Watch
- Apple Watch Sport to cost $349 (38mm) and $399 (42mm)
- Stainless Steel Apple Watch Pricing: $549 to $1049 (38mm), $599 to $1099 (42mm)
- Gold Apple Watch Edition Costs Between $10,000 to $17,000, Available in Limited Quantities
- Apple Watch Launches April 24, Price Ranges From $349 to Over $10,000
- Apple Watch Bands Range in Price from $49 for the Sport Band to $449 for the Link Bracelet
- Apple Watch Battery Life: 18 Hours Mixed Usage, Up to 72 Hours on Power Reserve
- USB-C Digital AV Multiport Adapter for New MacBook Includes HDMI and USB 3.1 Connectors
Popular Stories
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing.
Test Settings
I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
Below, we outline key details about iOS 26.1.
Release Date
Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports.
In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up all the latest Apple TV rumors.
...
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
Apple's upcoming iPhone 18 could feature 50% more memory than its predecessor, according to Korea's The Bell.
With its latest iPhone lineup, the iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max feature 12GB of memory. This is a significant increase of 4GB more their predecessors, largely driven by the demands of on-device artificial intelligence processing.
The iPhone 17 is the only new...
The first preview release of the Swift SDK for Android was published this week, allowing developers to build Android apps in Swift with official tooling and making it easier to share code across iOS and Android.
The SDK enables Android apps to be built in Swift using officially supported tooling rather than community workarounds. In June, it was announced that Apple's Swift programming...
At least some new iPhone models launching next year may support full 5G satellite internet, according to a report this week from The Information.
"Apple plans to add support in upcoming iPhones as early as next year for 5G networks that aren't tethered to Earth's surface, which includes satellites," the report said. "That would give the iPhone full internet access over satellite," it added.
...