Chinese Model Hints at Fashion-Oriented Advertising Push for Apple Watch
Chinese model Liu Wen may be involved in a fashion-oriented advertising campaign for the Apple Watch, according to an image that she recently shared on Instagram. In a photo that shows her trying on the Apple Watch at Parisian fashion boutique Colette, Wen writes "My second meeting with the #AppleWatch, this time in Colette. The first time? Well, you'll see soon."
Several fashion publications have taken Wen's statement to mean that she is somehow involved in marketing the Apple Watch, possibly taking part in an upcoming advertising campaign designed to promote Apple's wearable device.
Liu Wen is a well-known fashion model, who has modeled for high-end luxury brands like Dolce & Gabbana, Hermes, Gucci, Chanel, and more.
The Apple Watch is Apple's first product that has had a distinct focus on fashion, and the company has been working towards positioning it as a high-fashion accessory. In addition to debuting the Apple Watch at French luxury boutique Colette last week, Apple also made an effort to include high-profile fashion editors and bloggers at the September event where the Apple Watch was introduced along the iPhone 6 and 6 Plus.
As Apple gears up to launch the Apple Watch in early 2015, it is likely that the company will hold additional fashion-oriented events in order to promote the device. Apple may take several different approaches in its Apple Watch advertising to reach a wide range of potential customers, as June rumors suggested it was also testing the watch with multiple professional athletes, who may also be involved in advertisements.
Ahead of introducing the Apple Watch, Apple made a number of hires from various luxury retailers, including Angela Ahrendts, the former Burberry CEO who now serves as Apple's head of retail, and Paul Deneve, the former Yves Saint Laurent CEO who now works on "special projects." Apple has also picked up Patrick Pruniaux, a former Tag Heuer Sales Director, and famous designer Marc Newson.
The company's Apple Watch, expected in early 2015, will be available in a wide range of materials and at several different price points. On the lower end, the Sport version of the device will retail for $349, and rumors have suggested the higher-end solid gold Edition models could sell for thousands of dollars.