Ron Johnson Launching Gadget Delivery Service, Poaching Apple Employees
Apple's former retail chief Ron Johnson is planning to launch a "high-end, on-demand delivery service for gadgets, reports The Information's Jessica Lessin. The startup has reportedly been described as "Best Buy's Geek Squad meets Apple's Genius Bar."
MacRumors has heard similar rumors about Johnson's startup plans, with a source suggesting he's been attempting to recruit former and current Apple employees, including Jerry McDougal, who once served as Apple's vice president of retail under Johnson.
Before leaving Apple, Johnson worked at the company for more than 10 years. He's largely credited with transforming the Apple retail experience and setting the company on a path towards rapid retail growth. In 2011, Johnson left the company to take over as CEO of J.C. Penney, a position that he held for just two years.
Following Johnson's departure, Apple's retail division was left in flux, with no successor named. John Browett, formerly CEO of Dixons Retail, took over as head of retail at Apple in 2012, but he was ousted later that same year. Apple remained without a retail chief until the hiring of Angela Ahrendts, former Burberry CEO, who officially joined the company in May 2014.
Popular Stories
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device.
This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time.
...
Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce has estimated the prices of the devices based on the latest hardware cost environment.
TrendForce's price estimates compared to last year's models look like this:
Model
Starting Price
Model
Starting Price
Change
iPhone 17 Pro
$1,099
iPhone 18 Pro
$...
Ahead of Apple's event on Wednesday, September 9, where it is expected to unveil its first-ever foldable iPhone, Taiwanese research firm TrendForce today outlined the device's estimated price range, features, and some other key details.
In the U.S., TrendForce estimated that the foldable iPhone will have a starting price of $2,099 to $2,299 and said the highest-end configurations could...