Apple Debuts New iPhone 5s TV Ad 'Parenthood' - MacRumors
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Apple Debuts New iPhone 5s TV Ad 'Parenthood'

Apple today debuted a new iPhone 5s TV ad called "Parenthood", focusing on various iOS apps and products for parents.


The ad features "Life of Dreams" by singer-songwriter Julie Doiron and showcases apps such as My Teeth, Drawnimal, Pet Manager Pro, and Kinsa. Devices shown off in the ad include the Withings Withbaby baby monitor, Kinsa's smart thermometer, and the Parrot Flower Power.

The ad ends with the "You're more powerful than you think" tagline, which was initially featured in Apple's first "Powerful" ad in April and in its "Strength" ad earlier this month.

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Top Rated Comments

AngerDanger Avatar
159 months ago
Turned me way way off.

In that case, I recommend finding better material for masturbation.
Score: 29 Votes (Like | Disagree)
iChrist Avatar
159 months ago
.
Looks lovely, too bad that's not the way parents really use their iPhone.

Realistic iPhone commercial:
- Kid wants to tell parent something, parent's face buried in iPhone looking at email
- Kid is unattended while parent plays Candy Crush, kid breaks something, parent blames and yells at kid (after finishing Candy Crush round)
- Kid keeps talking in the car, parent puts something on phone and tells the kid to "here, be quiet and play with this"
- Kid buys $1000 in In-App purchases. Parent blames Apple.

Apple, changing the world!


:apple::apple::apple::apple::apple::apple:
Score: 26 Votes (Like | Disagree)
159 months ago
See?

No 4GHz octacores with 16GB of RAM and custom rom's required to turn on a light to see under the bed.
Score: 19 Votes (Like | Disagree)
AngerDanger Avatar
159 months ago
"See, kids, no hexacore Firefly Snapdragons under the bed. Now go to sleep."



That music? Um....no comment.
No, you literally just commented. You got #7, in fact. :p
Score: 15 Votes (Like | Disagree)
appleguy123 Avatar
159 months ago
That was actually a really touching commercial. The best of the recent ones.
Score: 15 Votes (Like | Disagree)
Mattsasa Avatar
159 months ago
Is the purpose of this ad to convince people with children to buy iPhones?

Or is the purpose to convince iPhone owners to have children?

for it was the 2nd option
Score: 11 Votes (Like | Disagree)