Apple Debuts New iPhone 5s TV Ad 'Parenthood'

Apple today debuted a new iPhone 5s TV ad called "Parenthood", focusing on various iOS apps and products for parents.


The ad features "Life of Dreams" by singer-songwriter Julie Doiron and showcases apps such as My Teeth, Drawnimal, Pet Manager Pro, and Kinsa. Devices shown off in the ad include the Withings Withbaby baby monitor, Kinsa's smart thermometer, and the Parrot Flower Power.

The ad ends with the "You're more powerful than you think" tagline, which was initially featured in Apple's first "Powerful" ad in April and in its "Strength" ad earlier this month.

Popular Stories

Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Apple Announces Special Event in New York Feature 1

Apple Event on March 4: Here's What to Expect

Tuesday February 17, 2026 8:08 am PST by
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...
Apple Announces Special Event in New York Feature 1

Rumor: Apple to Announce Multiple New Products in First Week of March

Tuesday February 17, 2026 6:35 pm PST by
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. And now, rumors are surfacing about Apple's broader plans for that week. Daring Fireball's John Gruber today guessed that Apple will announce new products on a day-by-day basis from Monday, March 2 through Wednesday, March 4:What strikes...
iphone 17 pro dark blue 1

Gurman: iPhone 18 Pro Could Be Underwhelming

Monday February 16, 2026 4:24 am PST by
Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models "won't be a big update," according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that the iPhone 18 Pro models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor...
CarPlay Liquid Glass Dark

iOS 26.4's New CarPlay Video Feature Shown in Action

Wednesday February 18, 2026 9:29 am PST by
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability. There are several new references to CarPlay video streaming functionality within the iOS 26.4 beta's source code. The feature is not yet visible to users, but...

Top Rated Comments

AngerDanger Avatar
152 months ago
Turned me way way off.

In that case, I recommend finding better material for masturbation.
Score: 29 Votes (Like | Disagree)
iChrist Avatar
152 months ago
.
Looks lovely, too bad that's not the way parents really use their iPhone.

Realistic iPhone commercial:
- Kid wants to tell parent something, parent's face buried in iPhone looking at email
- Kid is unattended while parent plays Candy Crush, kid breaks something, parent blames and yells at kid (after finishing Candy Crush round)
- Kid keeps talking in the car, parent puts something on phone and tells the kid to "here, be quiet and play with this"
- Kid buys $1000 in In-App purchases. Parent blames Apple.

Apple, changing the world!


:apple::apple::apple::apple::apple::apple:
Score: 26 Votes (Like | Disagree)
152 months ago
See?

No 4GHz octacores with 16GB of RAM and custom rom's required to turn on a light to see under the bed.
Score: 19 Votes (Like | Disagree)
AngerDanger Avatar
152 months ago
"See, kids, no hexacore Firefly Snapdragons under the bed. Now go to sleep."



That music? Um....no comment.
No, you literally just commented. You got #7, in fact. :p
Score: 15 Votes (Like | Disagree)
appleguy123 Avatar
152 months ago
That was actually a really touching commercial. The best of the recent ones.
Score: 15 Votes (Like | Disagree)
Mattsasa Avatar
152 months ago
Is the purpose of this ad to convince people with children to buy iPhones?

Or is the purpose to convince iPhone owners to have children?

for it was the 2nd option
Score: 11 Votes (Like | Disagree)