vivotab2As noted by The Verge, Microsoft has released a new Windows 8 tablet ad that uses Siri to highlight a few of the iPad's shortcomings, depicting the ASUS VivoTab Smart tablet as a robust productivity machine while implying that the iPad is more suited to entertainment.

In the ad, which is entitled "Less Talking, More Doing," an iPad is depicted next to the aforementioned VivoTab Smart, showing off the system's multitasking capabilities and its built-in office apps. A Siri voiceover points out that the iPad does not support multiple windows at once and does not offer Microsoft Office apps. "I'm sorry, I can only do one thing at a time," Siri laments. "I guess PowerPoint isn't one of those things."


The ad ends on a humorous note, poking fun at a previous Apple commercial that depicted an iPad and iPad mini piano duet in GarageBand. The iPad is shown operating GarageBand next to the hardworking Windows 8 tablet, and Siri asks "Should we just play chopsticks?"

Microsoft also focuses on the price difference between the two tablets in the ad, pointing out that the 64GB WiFi iPad costs $699 while the 64GB Asus VivoTab Smart is $250 cheaper at $449.

Update: Microsoft has released a second anti-iPad ad, highlighting the size and weight of the iPad vs. the VivoTab Smart and once again pointing out the multitasking capabilities available with Windows 8 tablets.

Top Rated Comments

Geekola Avatar
159 months ago
Surface Pro w/ keyboard = $1100
iPad w/ cover = $550

:confused:
Score: 21 Votes (Like | Disagree)
jpmcnown Avatar
159 months ago
iPad apps? 300,000

Windows? 3000

Pwned.

Only 3000 Windows app? Mmmk. The VivoTab Smart is Full Windows 8, not RT.

Owned(autocorrected)
Score: 20 Votes (Like | Disagree)
DaveTheRave Avatar
159 months ago
That was clever. Doesn't make me want a Windows tablet but the chopsticks at the end made me laugh.

Somewhere out there, PC Guy is doing a mental high-five.
Score: 18 Votes (Like | Disagree)
robeddie Avatar
159 months ago
great ad, great points.

The biggest blind spot in Apples iOS approach is that its all about simple consumption and limits the true productive flexibility of legacy computers.
This ad makes that point, and well.
Score: 16 Votes (Like | Disagree)
tann Avatar
159 months ago
This is now one of my favourite anti-apple adverts.

Just made me smile for some reason!
Score: 15 Votes (Like | Disagree)
toaster64 Avatar
159 months ago
Also, the ad is a bit deceptive claiming the iPad lacks PowerPoint.
Forget that. It's deceptive in its claim that the Surface gets 64GB. Apple does some deceiving too (formatted capacity less, OS takes up space, 1GB = 1,000,000,000 bytes), but the Surface is just ridiculous. The OS by itself takes up 30GB!!! WTF?!

----------

yeah and it comes with Pages, AKA 10 dollar Wordpad
Have you ever used Pages? If you were going to bash iWork, it would make sense to bash Numbers. I switched to iWork in 2008 and have been using Pages happily after that, but I have to use Excel a lot because Numbers sucks.
Score: 14 Votes (Like | Disagree)

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iPhone 17 Air Colors Thumb 2

iPhone 17 and iPhone 17 Air Rumored to Come in These 9 Colors

Friday July 11, 2025 12:30 am PDT by
The iPhone 17 and iPhone 17 Air will be available in a total of nine color options, according to new information coming out of Asia. The iPhone 17 Air's expected color options. According to the leaker going by the account name "yeux1122" on the Korean blog Naver, accessory manufacturers are now producing camera protector rings for the iPhone 17 and iPhone 17 Air in colors to match their...