As noted by The Verge, Microsoft has released a new Windows 8 tablet ad that uses Siri to highlight a few of the iPad's shortcomings, depicting the ASUS VivoTab Smart tablet as a robust productivity machine while implying that the iPad is more suited to entertainment.
In the ad, which is entitled "Less Talking, More Doing," an iPad is depicted next to the aforementioned VivoTab Smart, showing off the system's multitasking capabilities and its built-in office apps. A Siri voiceover points out that the iPad does not support multiple windows at once and does not offer Microsoft Office apps. "I'm sorry, I can only do one thing at a time," Siri laments. "I guess PowerPoint isn't one of those things."
The ad ends on a humorous note, poking fun at a previous Apple commercial that depicted an iPad and iPad mini piano duet in GarageBand. The iPad is shown operating GarageBand next to the hardworking Windows 8 tablet, and Siri asks "Should we just play chopsticks?"
Microsoft also focuses on the price difference between the two tablets in the ad, pointing out that the 64GB WiFi iPad costs $699 while the 64GB Asus VivoTab Smart is $250 cheaper at $449.
Update: Microsoft has released a second anti-iPad ad, highlighting the size and weight of the iPad vs. the VivoTab Smart and once again pointing out the multitasking capabilities available with Windows 8 tablets.
Top Rated Comments
iPad w/ cover = $550
Only 3000 Windows app? Mmmk. The VivoTab Smart is Full Windows 8, not RT.
Somewhere out there, PC Guy is doing a mental high-five.
The biggest blind spot in Apples iOS approach is that its all about simple consumption and limits the true productive flexibility of legacy computers.
This ad makes that point, and well.
Just made me smile for some reason!
Have you ever used Pages? If you were going to bash iWork, it would make sense to bash Numbers. I switched to iWork in 2008 and have been using Pages happily after that, but I have to use Excel a lot because Numbers sucks.