Previewed at WWDC, launching in the fall.
Microsoft Launches New Surface RT vs. iPad Ad Highlighting iPad Shortcomings
Microsoft is continuing its anti-iPad ad campaign, today releasing a new commercial comparing the Surface RT to the fourth generation iPad. The ad, which displays a Surface RT tablet and an iPad side-by-side, highlights both pricing and size differences between the two products.
Microsoft also uses the spot to summarize other iPad shortcomings that it has highlighted in previous ads, including the iPad's lack of an integrated kickstand and keyboard, the absence of dedicated productivity software on the tablet, its poor multitasking capabilities, and its failure to offer expandable storage.
Despite its vigorous advertising campaign, Microsoft revealed last week that its Surface lineup had earned just $853 million in revenue for the company, less than a $900 million writedown the company took for the Surface RT earlier this month.
As a result of the tablet's weak sales, Microsoft was forced to drop the price of the Surface RT by $150 in July, pricing its entry level offering at just $349.99. The company has since dropped the price of the Surface Pro as well, offering it for $100 off through the end of August.
Microsoft also uses the spot to summarize other iPad shortcomings that it has highlighted in previous ads, including the iPad's lack of an integrated kickstand and keyboard, the absence of dedicated productivity software on the tablet, its poor multitasking capabilities, and its failure to offer expandable storage.
Despite its vigorous advertising campaign, Microsoft revealed last week that its Surface lineup had earned just $853 million in revenue for the company, less than a $900 million writedown the company took for the Surface RT earlier this month.
As a result of the tablet's weak sales, Microsoft was forced to drop the price of the Surface RT by $150 in July, pricing its entry level offering at just $349.99. The company has since dropped the price of the Surface Pro as well, offering it for $100 off through the end of August.
[ 436 comments ]
Top Rated Comments
(View all)
66 months ago
Seriously Microsoft, stop touting that awful kickstand. Especially if you're not even going to show the iPad's Smart Cover in the comparison.
66 months ago
Ironically, the 16GB iPad has more free space for data and apps than the 32GB Surface RT.
BTW. The Surface RT (or otherwise) cannot be used on the lap with that kickstand and that flimsy keyboard whereas an iPad with a keyboard case can.
If you want a stand, get a smartcover.
BTW. The Surface RT (or otherwise) cannot be used on the lap with that kickstand and that flimsy keyboard whereas an iPad with a keyboard case can.
If you want a stand, get a smartcover.
66 months ago
Why does Microsoft keep thinking people want a keyboard and USB connectivity on their tablets. If I wanted to connect my USB and have a full keyboard, I'd use a laptop, not a tablet.
66 months ago
That's one of the best Microsoft ads I've seen in a very long time. At least as good as the Apple ones, maybe more-so.
Seriously? My immediate thought was it looked like some poor PowerPoint presentation.
66 months ago
Microsoft should really just focus on itself rather than always benchmarking with the iPad.
[ Read All Comments ]
Verizon today announced that it will offer the Apple TV 4K as part of its 5G residential broadband package that's set to launch in four markets this year, including Indianapolis, Houston, Los...
One of Apple's upcoming television shows is an unnamed sci-fi series from Battlestar Galactica developer Ronald D. Moore, which is currently in the casting stages.
According to Variety,...
Popular iPhone trivia game HQ Trivia has expanded to the Apple TV as of today, the company announced on Twitter.
The new Apple TV version of the app allows Apple TV owners to play the...
Live TV streaming service DirecTV Now this week began expanding support for local stations on its platform, with numerous posts on r/DirecTVNow reporting that local network affiliates for ABC, NBC,...
Most readers will have at some point received a two-factor authentication code delivered to them by SMS text message. Many apps and websites send the one-time codes to confirm that the person...
Apple today held an event at its Apple Park campus where Apple CEO Tim Cook and Lisa Jackson, Apple Vice President of Environment, Policy and Social Initiatives, interviewed and honored Nobel Peace...
Apple's latest retail location is set to open in Kyoto, Japan at 10:00 a.m. local time on August 25, the company announced today on its Apple Japan YouTube site and on a new page for the upcoming...
MacRumors and Twelve South are partnering up for another discount event, this time centering on a collection of nine products that should help students, parents, and teachers gear up for the new...
