Following a brief promotion earlier this week in which Best Buy reduced pricing on the iPhone 5c by $50 just two weeks after launch, an internal document obtained by TechnoBuffalo reveals that the retailer will offer a minimum $100 gift card toward the purchase of the iPhone 5s or iPhone 5c for any working smartphone. The promotion will begin this Friday, October 11 and run through October 19.
The offer requires that the device being traded in is able to be powered on. Water damaged devices and devices with cracked screens are also not eligible for the program, and customers who bring in packaging or original accessories may see the value of their trade-in increase. The offer also extends to customers who have current reservations for either phone.
The 16 GB models of the iPhone 5c and iPhone 5s start at $99.99 and $199.99 respectively, with iPhone 5c supplies remaining plentiful throughout Apple's distribution channels, giving retailers some incentive to reduce pricing to help drive sales. That availability contrasts with significant shortages seen for Apple's flagship iPhone 5s since launch nearly three weeks ago.