Apple Acquires Personal Assistant App Cue - MacRumors
Skip to Content

Apple Acquires Personal Assistant App Cue

Apple has acquired Cue, a personal assistant app that was designed to aggregate information from email, contacts, and calendars into a daily snapshot, reports AppleInsider. MacRumors heard similar rumors about the potential acquisition several weeks ago, but we were unable to verify the claim. The deal has reportedly netted Cue (formerly known as Greplin) $40 to $60 million dollars.

In response to queries about the reports, Apple seemingly confirmed the acquisition to CNET and TechCrunch with its standard statement: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

cue

Cue turns your email, contacts and calendar into an intelligent snapshot of your day. All you need to create a Cue account is an email address. Then you can begin linking your Gmail, Yahoo Mail, Google Calendar, Facebook and all the other accounts that you depend on every day. Cue pulls these accounts together and uses sophisticated algorithms to create a personalized overview of the events and activities of your day.

Earlier this week, Cue unexpectedly shut down, posting a short note on its website letting users know that the Cue service is no longer available. TechCrunch speculated the shut down was likely the result of a sale due to the amount of funding Cue had raised. The app has since been pulled from the App Store.

Cue's aggregation functionality could potentially be built into a number of Apple products, including Siri. Apple’s iOS 7 Notification Center already offers a similar daily overview, pulling events and information from the Calendar, Weather, Clock, and Maps apps. The information is dynamic, shifting based on new events and location.

Apple has made a number of other acquisitions over the course of 2013, including Matcha.tv, AlgoTrim, Embark, HopStop, Locationary, and Passif Semiconductor.

Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date

Thursday July 30, 2026 6:12 am PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Next Month With These 12 New Features

Sunday August 2, 2026 7:21 pm PDT by
It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max should be launching next month. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date

Sunday August 2, 2026 7:32 pm PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...

Top Rated Comments

Sky Blue Avatar
168 months ago
Eddy Cue will come to your house and help you out.
Score: 21 Votes (Like | Disagree)
168 months ago
Wouldn't it be cheaper for Apple to create their own "algorithm" internally?
Maybe, however there is a bit of PR here too. Buying the third party developers whose ideas they like looks a heck of a lot better than ripping off their ideas and killing them off.

There is also the recruitment, i.e. acqui-hire angle.
Score: 9 Votes (Like | Disagree)
168 months ago
Translation: When somebody does something better than us we just make them go away.


Or "When somebody does something better then us we recognize it and buy them instead of just taking their idea and litigating them out of business."
Score: 7 Votes (Like | Disagree)
koolmagicguy Avatar
168 months ago
MacRumors heard similar rumors about the potential acquisition several weeks ago, but we were unable to verify the claim.

Okay. So MacRumors isn't posting rumors anymore. Got it. MacFacts.com?
Score: 6 Votes (Like | Disagree)
168 months ago
I love Apple products but Google Now is definitely currently out-classing Apple. This seems like a much needed catch-up in that space.
Score: 5 Votes (Like | Disagree)
168 months ago
Wouldn't it be cheaper for Apple to create their own "algorithm" internally?

I think that by having more than 100 billion dollars in bank those 50 millions are nothing.
As Cook said, the most important resource are talented people.
Score: 5 Votes (Like | Disagree)