Apple Set to Take On Microsoft with Expanded Florida Mall Retail Store

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The expansion project at the Florida Mall Apple Retail Store that will see the store more than tripling in size has been in the works for more than a year. A tipster has sent us this image of the black paneling showing where the new store will be inside the mall.

Apple is reportedly planning to have the store open by the end of July or beginning of August.

Floridamall
The leasing plan for the mall [PDF] shows the expansion in progress, with a Microsoft store located right next door to Apple in part of the space vacated by Williams-Sonoma and Pottery Barn. The newly expanded Apple Store will be twice the size of the Microsoft retail store, which opened last August.

IFO Apple Store has additional information about the expansion from a post last year:

The Apple store opened in September 2005 with about 2,700 square-feet, now a considered a small space for the large number of daily visitors. According to insiders, the Williams-Sonoma and Pottery Barn stores will soon vacate, although it’s unknown if they’re relocating to other spaces in the mall or closing completely. Shortly after, construction will begin to expand the 30-foot wide Apple store into a portion of the adjacent vacant space. Mall lease plans suggest the finished store will have a 90 foot-wide storefront with 8,640 square-feet.

As Apple has covered much of the United States with retail stores, in recent years the company has been focused on expanding existing locations rather than building out new ones.

Top Rated Comments

SuperCachetes Avatar
99 months ago

You do realize that your looking at the construction cover and that once it's complete it will come down and match the rest of the existing storefront? It's there so u can't see inside....


Whoooosh. That was the 2:12 Sarcasm Express zooming right past your stop. Catch the next one? ;)
Score: 10 Votes (Like | Disagree)
TWSS37 Avatar
99 months ago
Wow - this is beautiful. I can't believe Apple is moving away from the full glass frontage to an all black, opaque storefront. Bold move, but one I believe that will pay off and usher in a new era of modern architecture.
Score: 10 Votes (Like | Disagree)
TWSS37 Avatar
99 months ago

You do realize that your looking at the construction cover and that once it's complete it will come down and match the rest of the existing storefront? It's there so u can't see inside....


Apple has revolutionized in-store security as well with the matching black doors you have to manually open using a doorknob![COLOR="#808080"]

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Whoooosh. That was the 2:12 Sarcasm Express zooming right past your stop. Catch the next one? ;)


I'm usually good at tagging my sarcasm but I didn't really think it was needed on that one :)
Score: 4 Votes (Like | Disagree)
3282868 Avatar
99 months ago

As Apple has covered much of the United States with retail stores, in recent years the company has been focused on expanding existing locations rather than building out new ones.

Makes sense. Do not follow Mickey Drexler's business model when he was GAP CEO. During his time with GAP, its "Old Navy", "GAP" and "Banana Republic" presence more than tripled, with "GAP" stores almost as common as "Starbucks". The growth didn't match the company's retail sales and soon the stock tumbled and stores closed. Expanding current location size is better business than opening more stores. Slow and steady, it wins the race. :)
Score: 4 Votes (Like | Disagree)
keysofanxiety Avatar
99 months ago

Wow - this is beautiful. I can't believe Apple is moving away from the full glass frontage to an all black, opaque storefront. Bold move, but one I believe that will pay off and usher in a new era of modern architecture.


10/10, gave me a heck of a chuckle :D
Score: 3 Votes (Like | Disagree)
eawmp1 Avatar
99 months ago

Wow - this is beautiful. I can't believe Apple is moving away from the full glass frontage to an all black, opaque storefront. Bold move, but one I believe that will pay off and usher in a new era of modern architecture.


It scratches. Trust me, I live in Orlando and rubbed my keys against it. I hear it's a problem in other Apple product lines.
Score: 2 Votes (Like | Disagree)

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