Apple Amps Up Promotion for 50 Billion App Milestone

Apple today increased its promotion for the upcoming milestone of 50 billion downloads from the App Store, an event the company is marking with a contest in which the person who downloads the 50 billionth app will receives a $10,000 iTunes Store gift card while the next 50 downloaders will receive $500 gift cards each.

apple_50_billion_solar_walk
The milestone is now being promoted as the main feature on Apple's front page, with an animated counter being accompanied by a rotating series of iPad mini app photos with associated facts to put the "50 billion" number in perspective:

- "With 50 billion steps, you could walk around the earth more than 800 times." [Solar Walk]

- "With 50 billion bricks, you could build 12 Great Walls of China." [ProCamera HD]

- "Counting to 50 billion would take you 1600 years." [Intro to Math, by Montessorium]

Apple announced the contest one week ago, and the counter stood at slightly over 49.2 billion downloads at the time. With the counter now registering a little over 49.6 billion downloads, it should take just under another week to reach the milestone.

(Thanks, Ben!)

Top Rated Comments

MasterHowl Avatar
112 months ago
I would literally cry with happiness if I won a $10,000 iTunes Store gift card. I'd never have to spend another penny on music again!
Score: 16 Votes (Like | Disagree)
LagunaSol Avatar
112 months ago
Pfft, Android hit 50 billion pirated app downloads like 6 months ago. ;)
Score: 3 Votes (Like | Disagree)
iGrip Avatar
112 months ago
Billions and Billions Served!

You can always tell what is the absolute finest quality by how many items get sold.

You want the finest apps? The AppStore sells billions, so they must be the best!

You want the finest hamburger? McDonalds sells billions, so they must be the best!

You want the finest computer OS? Windows sells billions, so it must be the best!

You want the finest apps? The AppStore sells billions, so they must be the best!


That is the only way that this campaign makes any sense whatsoever. Apple has brilliant marketing! /s
Score: 3 Votes (Like | Disagree)
TouchMint.com Avatar
112 months ago
Cant wait for one of my apps to be downloaded as the 50 billionth app. =) What a promo that would be!
Score: 3 Votes (Like | Disagree)
xkmxkmxlmx Avatar
112 months ago
You can always tell what is the absolute finest quality by how many items get sold.

You want the finest apps? The AppStore sells billions, so they must be the best!

You want the finest hamburger? McDonalds sells billions, so they must be the best!

You want the finest computer OS? Windows sells billions, so it must be the best!

You want the finest apps? The AppStore sells billions, so they must be the best!


That is the only way that this campaign makes any sense whatsoever. Apple has brilliant marketing! /s

Or you know, they are just pinting out a milestone. I don't think they mention anywhere how "quality" the apps are. Just that the store is hitting a big milestone for them. What is the big deal?
Score: 2 Votes (Like | Disagree)
samcraig Avatar
112 months ago
I would almost bet 10K that the app named as the 50 billionth will not be a Google app. Or a Samsung one.
Score: 2 Votes (Like | Disagree)

Related Stories

General black friday 20 sale feature 2

Best Black Friday Deals on Apple Watch, AirPods Pro, MacBook Pro, More

Wednesday November 24, 2021 8:06 am PST by
Black Friday 2021 has kicked off, and you can now get some of the year's best deals on numerous Apple products. In this article we're providing a quick summary of all the best sales we've seen so far this season. For more on the best sales happening this week, visit our Black Friday Roundup. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
iphone holiday

Best Black Friday iPhone Deals Available Today

Friday November 26, 2021 4:58 am PST by
Cellular carriers have always offered big savings on the newest iPhone models in holidays past, and Black Friday 2021 is no different. Right now we're tracking notable offers on the iPhone 13 and iPhone 13 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like iPhone SE. Note: MacRumors is an affiliate partner with some of these vendors. When you...
airpods pro blue holiday 3

Black Friday: AirPods Pro With MagSafe Drop to $159 on Amazon

Tuesday November 23, 2021 9:12 am PST by
Amazon is now matching Walmart's price on the AirPods Pro with MagSafe, available for $159.00, down from $249.00. These are shipped and sold directly from Amazon, and although stock is low you can still get them in time for the holidays (mid December as of writing). Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a...
apple wallet drivers license feature

Apple Delays iOS 15 Feature for Adding Your Driver's License to Your iPhone Until Early 2022

Tuesday November 23, 2021 9:35 am PST by
Apple recently updated its website to indicate that an upcoming iOS 15 and watchOS 8 feature that will let you add your driver's license or state ID to your iPhone and Apple Watch in participating U.S. states has been delayed until early 2022. Apple previously said the feature would launch in late 2021. In September, Apple said Arizona and Georgia would be among the first states to introduce ...
airpods 3 blue holiday 2

Black Friday: AirPods 3 Hit Record Low Price of $149.99 ($29 Off)

Thursday November 25, 2021 6:10 am PST by
Amazon has introduced a new record low price on the AirPods 3, available for $149.99, down from $179.00. At $29 off, this sale price beats the one that we were tracking earlier this week by about $5 and it's only available on Amazon as of writing. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which ...
airpods pro pink holiday

Black Friday: AirPods Pro With MagSafe Hit Lowest Ever Price

Tuesday November 23, 2021 7:47 am PST by
Apple's AirPods Pro with the new MagSafe Charging Case is now available for its lowest ever price thanks to Black Friday sales. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. The limited-time deal is available at both Amazon and Walmart, which are both...
apple watch cellular holiday

Best Black Friday Apple Watch Deals Available Today

Friday November 26, 2021 4:55 am PST by
The Apple Watch always makes a great gift around the holiday season, and for Black Friday 2021 we're tracking a few solid offers on numerous models of the Apple Watch. In this article, you'll find the best Black Friday sales on the new Apple Watch 7, but the best money-saving discounts will be found on older models like the Apple Watch Series 3 and SE. Note: MacRumors is an affiliate partner...
iPads black friday 20 sale feature

Best Black Friday iPad Deals Available Today

Friday November 26, 2021 4:48 am PST by
Although Black Friday sales began as early as October in 2021, the shopping holiday is now officially underway and we're highlighting the best sales for each of Apple's product lines. In this article, you'll find the best Black Friday sales on iPad Pro and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a...