InstapaperDeveloper Marco Arment announced in a blog post today that he has sold a majority stake of his read-later app Instapaper to Betaworks.

That company owns Bitly, Digg, Socialflow and a number of other products. Terms of the deal were not disclosed.

I’m happy to announce that I’ve sold a majority stake in Instapaper to Betaworks. We’ve structured the deal with Instapaper’s health and longevity as the top priority, with incentives to keep it going well into the future. I will continue advising the project indefinitely, while Betaworks will take over its operations, expand its staff, and develop it further.

Arment said he would like to work on other apps and creative projects, including The Magazine, his medium-form iPad magazine.

Instapaper is available for the iPhone and iPad for $3.99. [Direct Link]

Top Rated Comments

canyonblue737 Avatar
104 months ago
Smart, I think he saw the writing on the wall and that excellent free apps like Pocket would dominate even if his app was a bit superior. It was time to get out.

He successfully found a new income stream with "The Magazine", got a large payday you can assume from the Instapaper sale, and has freed time and resources to persue more successful future app markets instead of plugging holes in a leaking one.
Score: 4 Votes (Like | Disagree)
manu chao Avatar
104 months ago
Instapaper, the name itself is catchy and sounds bigger than the product actually is.

The idea is noble, but both the Instapaper website itself and the iPhone app are horribly put together. I have no idea how it could be taken seriously enough to be bought out other than for the name.

Wow, we can't get more superficial than this: Apps get popular mainly because of their names?
Score: 2 Votes (Like | Disagree)
manu chao Avatar
104 months ago
Instapaper was a piece of overpriced crap. Pretty sure the guy was able to sell based on his name (and the app's name) alone. There's no other reason I could see this thing being purchased...

How do you get a 'name' and an app's 'name' if your app is crap?

Is your working hypothesis that Instapaper got famous by accident and that freak event at the beginning kept it famous for all those years?
Score: 2 Votes (Like | Disagree)
dysamoria Avatar
104 months ago
An honest and descriptive software company name...
Score: 1 Votes (Like | Disagree)
reubs Avatar
104 months ago
For a guy who left Tumblr and built a corner of the app market almost himself (Remember, Apple's reading list is a response to read-later apps), good for Marco for building a product, nurturing it, and making some money off of it. His customers had a good run with it, and in a changing landscape how long can we really expect a smart and driven guy like him to stay with something on his own?

It's too bad that more great apps, like Sparrow, for ex, don't get to grow and mature like Instapaper did. I think Marco did it well and did it right. Good for him to go and get paid!
Score: 1 Votes (Like | Disagree)
accidental Avatar
104 months ago
Pretty sure the writing wasn't 'on the wall'. Nobody wouldn't have bought it if it was, and Marco wouldn't be holding a stake in it either. All signs point to it having a bright future with more weight behind it.
Score: 1 Votes (Like | Disagree)

Top Stories

apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
iphone12cameras

Kuo: 2022 iPhones to Feature 48-Megapixel Camera, 8K Video, and 6.1 and 6.7" Sizes With No 5.4" Mini Option

Tuesday April 13, 2021 10:45 pm PDT by
The upcoming 2022 iPhone lineup will feature two 6.1-inch devices and two 6.7-inch devices, with no mini-sized 5.4-inch iPhone, well-respected Apple analyst Ming-Chi Kuo said in a note to investors that was seen by MacRumors. Two of the iPhones will be high-end models and two of the iPhones will be lower-end models, similar to the current iPhone 12 lineup. Apple introduced the 5.4-inch...
macos catalina serial number

Apple Preparing Rollout of New Randomized Product Serial Numbers Ahead of 'Spring Loaded' Event

Wednesday April 14, 2021 2:08 am PDT by
Apple is advising its authorized premium resellers and dealers to prepare for new products with 10 and 12 digital serial numbers, days ahead of when it's expected to reveal a slew of new products. MacRumors previously reported that Apple plans to switch to randomized serial numbers for future products starting in early 2021. The company now seems to be preparing for that roll-out, telling...
apple event particularly innovative article

Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative'

Thursday April 15, 2021 1:30 am PDT by
Bloomberg's highly-respected Mark Gurman says that he expects nothing "particularly innovative" or "extraordinary" to launch at Apple's "Spring Loaded" event next week, Tuesday, April 20. Gurman made the remarks during an interview for Bloomberg Technology, in which he reaffirmed that Apple will launch a new 11-inch and 12.9-inch iPad Pro, with the higher-end model featuring a brand new...
duanrui iphone13 notch samples

More Leaked iPhone 13 Samples Show Smaller Notch, Repositioned Earpiece and Front Camera

Wednesday April 14, 2021 1:06 am PDT by
Leaker known as "DuanRui" has today shared an image of two iPhone 13 "film samples," which show the same rumored smaller notch design coming to the iPhone 13 series that we've seen from other sources. In past tweets, DuanRui has accurately leaked the correct names of the iPhone 12 models and an iPad Air 4 manual revealing its new design, so there's good reason to think this leak is credible, ...
siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...
apple event hashflag

Twitter Hashflag for April 20 Apple Event Goes Live

Tuesday April 13, 2021 2:21 pm PDT by
Following the overnight Siri leak and subsequent announcement that Apple will hold a media event on Tuesday, April 20, a new Twitter hashflag has appeared to help provide visibility for the event on the platform. For the last several recent events, Apple has utilized hashflags, which are little icons next to hashtags on Twitter, as a way to market its events. The company first started the...
parallels windows 10 arm mac

Parallels 16.5 Can Virtualize ARM Windows Natively on M1 Macs With Up to 30% Faster Performance

Wednesday April 14, 2021 7:00 am PDT by
Parallels today announced the release of Parallels Desktop 16.5 for Mac with full support for M1 Macs, allowing for the Windows 10 ARM Insider Preview and ARM-based Linux distributions to be run in a virtual machine at native speeds on M1 Macs. Parallels says running a Windows 10 ARM Insider Preview virtual machine natively on an M1 Mac results in up to 30 percent better performance compared ...
iphone 13 pro render rear

iPhone 13 Pro Rumored to Be Thicker and Feature Larger Rear Camera System

Wednesday April 14, 2021 7:07 am PDT by
Tech blog 91Mobiles has obtained 3D renders of what it claims will be the iPhone 13 Pro, revealing a largely familiar design with a few notable changes, including a smaller notch and a significantly larger rear camera system. Following renders of the standard iPhone 13 model from MySmartPrice yesterday, which showed a new diagonal rear camera layout, these renders of the 6.1-inch iPhone 13...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...