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Tech of the Hub notes (via Wired) that the new upgrades to the iTunes in the Cloud services to include movies purchased from the iTunes Store have another benefit: matching of iTunes Digital Copies that are sometimes included with the purchase of films on DVD or Blu-ray.
I purchased the 2009 release of Star Trek on Blu-ray which came with a digital copy on an additional physical disc. A while ago, I loaded that digital copy on my iMac. [...] I can now stream the movie directly from Apple’s cloud. Star Trek shows up under my purchased titles and the iCloud icon appears with it.
The feature is of course limited to those films which are currently available through the iTunes Store, but for those that are it provides a convenient way to access bundled digital copies from any iCloud-connected Apple device.
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Top Rated Comments
HOLLYWOOD - If you don't want me ripping Blu-Rays, you need to put HD versions on the disks when I buy Blu-Ray.
I don't mind them being locked to my iTunes account. I do mind them being SD.
Those movies are already out there. No one's going to go to the trouble to hack iTunes just to get something that already exists. That's the real problem with anti-piracy technology. It stops everyone BUT the pirates.
This might get me buying more Blu-Ray disks. That's mighty convenient.
i have so much music screwed up by match :(