Android and iOS Now Control Over 80% of Smartphone Sales in U.S.

Market research firm NPD today issued a press release discussing some of the trends in U.S. smartphone sales in 2011 compared to previous years, noting the strong growth in Android and iOS that has led the two platforms to now represent a commanding 80% of the market between them.

“The competitive landscape for smartphones, which has been reshaped by Apple and Google, has ultimately forced every major handset provider through a major transition,” said Ross Rubin, executive director, Connected Intelligence for The NPD Group. “For many of them, 2012 will be a critical year in assessing how effective their responses have been.”

The dramatic shift in the smartphone platform landscape is illustrated in a comparison chart (via BGR) showing how market shares have changed each year since 2006.

npd 2006 2011 us smartphone sales
Back in 2006 before the launch of the iPhone, Research in Motion and Windows Mobile were neck-and-neck atop the smartphone market, with each taking 37% of sales. Palm held down third place with 17% of the market. Five years later, each of those platforms (or their successors) have seen their shares shrink dramatically as iOS and Android have grown substantially.

The past year has seen a continuation of the longer-term trend, with Android's market-leading share growing from 42% of the market to 53% and iOS growing from 21% to 29%. Third-place Research in Motion has experienced a remarkable collapse from its position atop the market just two years ago, falling from 44% in 2009 to 25% in 2010 and dropping again to just 10% so far in 2011.

Top Rated Comments

KnightWRX Avatar
130 months ago
I knew RIM was in trouble, but this, combined with their other difficulties this year, makes me think they're not going to be viable for much longer.

Let's be careful. How much did the market grow ? iOS and Android have made the market much bigger than it was in 2006. Whereas before Smartphones were used in business, they are now being used by consumers in a big way.

This is the problem with percentage based charts. You don't get the whole picture.
Score: 14 Votes (Like | Disagree)
KnightWRX Avatar
130 months ago
And then there were two!
It will be interesting to see how the two big guys duke it out.

Let's hope neither ever wins over the other. The last thing we need is a damn OS monopoly again.
Score: 13 Votes (Like | Disagree)
Stella Avatar
130 months ago
owned blackberry, now just android to destroy
Be careful what you wish for - a one horse race isn't good for anyone. A one race horse tends to get slow and lazy.
Score: 13 Votes (Like | Disagree)
KnightWRX Avatar
130 months ago
Last time I looked, the Samsung Galaxy S II is selling for $49 each--that's hardly a "prime example".

Really, still over 150$ here. Depends on your carrier. Of course, Orange in the UK were giving out the iPhone 4 like 3 months after its release in 2010 and many carriers offer increased subsidies after a model has been out for months (like the Samsung Galaxy S II which is getting long in the tooth).

Why are some of you trying to pretend like Android is more subsidized than iPhone ? What's it to you that not everyone buys the damn Apple phone ?
Score: 8 Votes (Like | Disagree)
Shrink Avatar
130 months ago
GO Android!

Android Rocks and Destroys all others!

IOS has flattened already.........

:cool:

I'm kind of new to online terminology, but doesn't the word "trolling" apply to this post? :rolleyes:
Score: 8 Votes (Like | Disagree)
TallGuy1970 Avatar
130 months ago
iOS seems likely to start to plateau...
I've heard that for the last three years, but I have yet to see it happen. What makes you think this? Because Android is on multiple phones while iOS is only on one?
Score: 7 Votes (Like | Disagree)

Related Stories

Mac Notebook Upgrade Program

Apple Introduces New MacBook Upgrade Program for Business Partners

Monday November 29, 2021 7:38 am PST by
In association with CIT as the financing partner, Apple has launched a new Mac Upgrade Program for small businesses and Apple business partners that allow companies to easily distribute and upgrade their fleets of MacBooks at an affordable price to all of their workers. As outlined on CIT's website, shared by Max Weinbach, Apple Business Partners can distribute the 13-inch MacBook Pro,...
General cyber monday 20 sale feature

Best Cyber Monday Deals for AirPods, Apple Pencil, iMac, More

Monday November 29, 2021 4:19 am PST by
With Black Friday over, Cyber Monday 2021 is now in full swing and you can find many of the same sales as last week on Apple products like AirPods, Apple Pencil, and iPad Pro. In this article we're focusing on the best Cyber Monday discounts on Apple products like these and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we...
2017 apple tv

Cyber Monday: Original Apple TV 4K Drops to $99.99 for Amazon Prime Members

Monday November 29, 2021 12:01 pm PST by
We've been tracking Apple product and accessory deals for Cyber Monday 2021 today, and now Woot is offering a solid discount on the previous generation 32GB Apple TV 4K. You can get this device in new condition for just $99.99 if you're an Amazon Prime member. Note that this sale will last for one day only. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iphone holiday

Best Black Friday iPhone Deals Still Available

Friday November 26, 2021 4:58 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2021 sales have now carried over into Cyber Monday as well. Right now we're tracking notable offers on the iPhone 13 and iPhone 13 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like iPhone SE. Note: MacRumors is an affiliate...
General cyber monday 20 sale feature 2

Best Cyber Monday Apple Accessory Deals Available Today

Monday November 29, 2021 6:41 am PST by
We started sharing deals on Apple products for Cyber Monday 2021 earlier today, and now we're tracking deals and bargains available from all of the best Apple accessory companies. Similar to Black Friday, you can expect Cyber Monday savings from Twelve South, Nomad, Belkin, Casetify, and many more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
iPhone SE Cosmopolitan Clean

New iPhone SE Reportedly on Track for Release in First Quarter of 2022

Tuesday November 30, 2021 8:08 am PST by
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March. As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...