Sprint CEO Says iPhone Extends Ability to Offer Unlimited Data

In an interview with Forbes following his company's earnings release, Sprint CEO Dan Hesse noted that the iPhone will actually enable the carrier to continue offering unlimited data plans for a longer period of time than it otherwise would have.

Sprint is still not saying when it may make that switch, but credits the iPhone for helping it push the date out further. “One of the beauties of carrying the iPhone is it extends the period of time and increases the likelihood of us maintaining unlimited data longer because it uses our network so efficiently,” said Hesse.

Hesse notes that the iPhone is better at picking up Wi-Fi signals than Android devices are, allowing users to spend more time connecting via Wi-Fi than placing demands on Sprint's cellular data network.

sprint iphone 4s buy now
He also claims that Apple's tight control over iPhone apps and its requirement that those apps meet certain network efficiency standards helps Sprint's network operate more efficiently. According to Barron's, Sprint claims that the iPhone may offer 50% more network efficiency than Android handsets.

Finally, Hesse indicates that Sprint has made a $15.5 billion commitment to Apple for iPhones, targeting sales of six million units per year over the four-year term of the deal.

Sprint is the only U.S. carrier to offer unlimited data for the iPhone. Both AT&T and Verizon had offered unlimited data at the time of their respective iPhone launches, but both carriers have since migrated to tiered data plans designed to charge high-usage customers more.

Top Rated Comments

f00f Avatar
126 months ago

One of the beauties of carrying the iPhone is it extends the period of time and increases the likelihood of us maintaining unlimited data longer because it uses our network so efficiently

0.2Mbps != efficient. 0.2Mbps == crap.
Score: 13 Votes (Like | Disagree)
wordoflife Avatar
126 months ago
I don't understand this logic, but regardless, that's good to know. Now, just make your speeds faster!
Score: 11 Votes (Like | Disagree)
RetepNamenots Avatar
126 months ago
I guess it makes sense, but this would be the case for all networks with the iPhone (not just Sprint), so it sounds like a bit of marketing to me.
Score: 10 Votes (Like | Disagree)
yadmonkey Avatar
126 months ago
This guy sure loves plugging the iPhone.

You would too if you just invested $20 billion in stocking them.
Score: 8 Votes (Like | Disagree)
daxomni Avatar
126 months ago
Sprint CEO Dan Hesse noted that the iPhone will actually enable the carrier to continue offering unlimited data plans for a longer period of time than it otherwise would have. Hesse notes that the iPhone is better at picking up Wi-Fi signals than Android devices are, allowing users to spend more time connecting via Wi-Fi than placing demands on Sprint's cellular data network.
MacRumors seems to have a chronic problem misusing words like "noted" when it would be FAR more accurate to write "claimed" instead. Listening to a CEO give questionable technical answers to explain opaque business decisions is like listening to a vegetarian give advice on which cut of steak is best. Seriously MacRumors, you seem to have a love affair with a word that at best needlessly confuses the issue and at worst intentionally misrepresents the situation.
Score: 5 Votes (Like | Disagree)
WannaGoMac Avatar
126 months ago
Also speed of sprints network helps!

Yes and Sprint's network is so slow (even for a CDMA network) they can give almost everyone unlimited data for a long time. Just add more users and let the speeds go down, no big deal right?
Score: 5 Votes (Like | Disagree)

Top Stories

iphone12protriplelenscamera

Apple's Orders for Key iPhone 13 Camera Component Expected to Outstrip Entire Android Market

Wednesday June 9, 2021 12:47 am PDT by
Major camera upgrades coming to the iPhone 13 series are putting increased pressure on suppliers to meet Apple's demand for key lens components, according to a new DigiTimes report. Apple has reportedly put Taiwan-based makers of voice coil motor (VCM) components on notice to increase their capacity by 30-40% in order to meet the company's demand, which is expected to outstrip the entire...
live text macos monterey

Several macOS Monterey Features Unavailable on Intel-Based Macs

Wednesday June 9, 2021 8:23 am PDT by
While there are many great new features in macOS Monterey, several of them are not available on Intel-based Macs, according to Apple. On the macOS Monterey features page, fine print indicates that the following features require a Mac with the M1 chip, including any MacBook Air, 13-inch MacBook Pro, Mac mini, and iMac model released since November 2020:Portrait Mode blurred backgrounds in...
m1x mbp tags feature

Apple Lists 'M1X MacBook Pro' in YouTube Tags for WWDC Keynote Video

Wednesday June 9, 2021 7:19 am PDT by
Before WWDC, rumors largely driven by leaker Jon Prosser suggested that Apple would announce redesigned 14-inch and 16-inch MacBook Pros during the conference. Those rumors, however, did not come to fruition. Interestingly, though, Apple lists "m1x MacBook Pro" as a tag for the WWDC keynote uploaded on YouTube. The tag, first spotted by Apple YouTuber Max Balzer on Twitter, is among other...
macos monterey setup assistant

macOS Monterey Allows You to Erase a Mac Without Needing to Reinstall the Operating System

Wednesday June 9, 2021 4:41 pm PDT by
It's been a few days since Apple announced macOS Monterey, and we continue to dig through new features that weren't mentioned during the WWDC keynote, including a much more convenient way of erasing a Mac. Following in the footsteps of the iPhone and iPad, the Mac has gained an "Erase All Content and Settings" option on macOS Monterey. The option allows you to erase all user data and...
apple repair service expansion iphone repair 07072020 big

Apple Agrees to Multimillion-Dollar Settlement After iPhone Repair Technicians Post Customer's Private Photos Online

Monday June 7, 2021 2:44 am PDT by
Apple has paid a 21-year-old millions of dollars in a legal settlement after photos and videos from the customer's iPhone, sent in for repair, were uploaded to Facebook, leading to "severe emotional distress," according to a new report from The Telegraph. The incident occurred in 2016 at a repair facility run by Apple supplier Pegatron in California. The 21-year-old college student sent her...
16 inch macbook pro m2 render

New MacBook Pro Shipments Forecasted to Begin in Third Quarter

Tuesday June 8, 2021 8:28 am PDT by
While leaker Jon Prosser claimed that a new MacBook Pro was coming at WWDC, Apple's keynote did not include any new hardware announcements. Instead, it is looking increasingly likely that redesigned 14-inch and 16-inch MacBook Pro models powered by a faster iteration of the M1 chip will be released in the third or fourth quarter of the year. A paywalled preview of a DigiTimes report today...
maxresdefault

Hands-On With iOS 15: See Apple's New Operating System Update in Action

Tuesday June 8, 2021 3:28 pm PDT by
Apple yesterday unveiled iOS 15, the newest version of the iOS operating system that runs on the iPhone (and the iPad with iPadOS 15). iOS 15 is a significant update that introduces many important new features, and we thought we'd give MacRumors readers a first look at the new software. Subscribe to the MacRumors YouTube channel for more videos. Not everything that was announced yesterday is...
imac macbook pro macos monterey

Newer Macs Can Use Another Mac as an External Display on macOS Monterey

Wednesday June 9, 2021 2:10 pm PDT by
One of the key new features of macOS Monterey is the ability to AirPlay content to a Mac from other Apple devices, such as an iPhone, iPad, or another Mac. According to the macOS Monterey features page, AirPlay to Mac works works both wirelessly or wired using a USB cable, with Apple noting that a wired connection is useful when you want to ensure that there's no latency or don't have access to a ...
Dark Sky App Featured

Dark Sky iOS App, Website, and API Now Scheduled to Remain Available Until End of 2022

Thursday June 10, 2021 7:34 am PDT by
Last year, Apple acquired the weather app Dark Sky, and shortly after its purchase, Apple shut down the app for Android. Despite the revamped iOS 15 Weather app taking heavy inspiration from Dark Sky, the weather's app standalone iOS app, web app, and API will remain available until the end of next year, compared to the end of this year, as previously planned. Dark Sky announced in an update ...
photos app remove from featured

iOS 15 Finally Lets You Block Your Exes From Ruining Your Photo Memories

Wednesday June 9, 2021 12:37 pm PDT by
With iOS 15, Apple is introducing more granular control over the people and places that show up in your Photos Memories, letting you fine tune just who makes random appearances in the Photos app and the Photos widget. In iOS 14, the option on the right was available, but in iOS 15, the person-specific option is new You've already been able to select "Suggest Fewer Memories Like This" when...