Survey of Regent Street iPhone 4S Line Reveals Record Crowd and Other Tidbits

regent street iphone 4s survey
UK insurance firm Protect Your Bubble today conducted a survey of the iPhone 4S line at Apple's Regent Street retail store in London, finding a record line of 778 people just as the store opened for sales.

Analysis of the data, comparing against previous Regent St exit polls on the iPhone 4, iPad and iPad 2 launches, shows that the crowd of 778 people for the iPhone 4S comfortably beats the previous record holder of 668 for the original iPhone 4; 662 for the iPad 2; and 451 for the original iPad.

The company has also put together an infographic highlighting a number of pieces of data collected in surveys of the crowd. Among the most interesting results:

- 53% of those in line were there because they missed the pre-order window, while an additional 7% thought the iPhone 4S was only available in-store. A substantial fraction of the crowd was also there primarily for the experience, with 18% saying that simply wanted "to be there" and 11% noting that they were there because they were "die hard Apple fans".

- Nearly half of the crowd was upgrading from the iPhone 4 to the iPhone 4S, while 35% were lining up to purchase their first iPhone.

- The new 8-megapixel camera was cited most frequently (37%) as the "standout feature" of the iPhone 4S, with Siri (34%) registering in a strong second place. But 33% of the crowd viewed Siri as a gimmick rather than a truly useful feature.

Top Rated Comments

kalsta Avatar
138 months ago
People need to remember that Siri is still beta software. Of course it's not perfect on launch day, but how could you look at it and not be impressed?!

To anyone who says this is just a gimmick that we'll all forget about in time, all I can say is that you truly lack the vision to see where all this is going. In five years, you're going to wonder how you ever called a phone 'smart' before you could have a conversation with it.
Score: 8 Votes (Like | Disagree)
jayducharme Avatar
138 months ago
it's standing as a gimmick is strictly dependent on how useful it is. If it works, no longer a gimmick
Exactly. The mouse was a gimmick when it first appeared. Eventually, it became an indispensable part of working with technology. Siri will be the same.
Score: 7 Votes (Like | Disagree)
Mal Avatar
138 months ago
Exactly. The mouse was a gimmick when it first appeared. Eventually, it became an indispensable part of working with technology. Siri will be the same.

Yep. Remember that it was Apple who took the mouse from gimmick to indispensable too, even though they didn't invent it.

Theres a slight difference here.

The mouse was brand new technology at the time, never before seen.

Concepts for Siri style devices were demoed by apple in 1987. There are thousands of voice controllable AI products out there...its not new....its just new to phones (even then not really since similar products have been on Android for a while).

Give it a year and Siri will be forgotten. Give it a month and you'll no longer be using it.

I'm not going to be that pessimistic. You could be right, but Siri is so much better than the Android and other voice solutions, and on a device with so many potential uses (especially if it becomes extensible so that other developers can add their own hooks to it), I suspect that we'll eventually wonder what we did with phone before voice control. Granted, there are many situations in which voice control is not beneficial, but for many situations, it will be very useful. Hands-free operation while driving a vehicle just got much safer, for instance.

jW
Score: 6 Votes (Like | Disagree)
subsonix Avatar
138 months ago
100% of the participants in the poll had never used it, since it took place in the queue outside. So the 33% figure is a measure of expectation, nothing else. The most facsinating thing about it to me is the calendar scheduling and the geo-fence feature and the fact that it learns from behaviour and remember things about you and your contacts, sort of like a personal secretary.
Score: 3 Votes (Like | Disagree)
bryanl Avatar
138 months ago
Before the concept of pre-order, I could totally understand the lines. Now I'm just baffled.
Score: 3 Votes (Like | Disagree)
azzarocks86 Avatar
138 months ago
Please check statistics before re-publishing them

Thought the statistics for Mac owners, PC owners and "both" owners seemed a bit odd and after 5 seconds of thought and some kindergarten math I realized why...
39% I own a Mac
34% I own a PC
12% I own both

This leaves 15% of people lining up on launch day apparently not owning a computer? I know apple are pushing to make iOS devices a replacement for a desktop or laptop but I hardly think this change has happened in the year between the release of the iPhone 4 and the 4S, certainly not amongst the consumers who are willing to line up on launch day.
Score: 2 Votes (Like | Disagree)

Popular Stories

RIP iPod Feature

RIP iPod: A Look Back at Apple's Iconic Music Player Over the Years

Friday May 13, 2022 2:25 pm PDT by
Apple earlier this week announced the discontinuation of the iPod touch, and because it was the last iPod still available for purchase, its sunsetting effectively marks the end of the entire iPod lineup. To send the iPod on its way, we thought it would be fun to take a look back at some of the most notable iPod releases over the last 21 years. Original iPod (2001) Introduced in October...
iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
14 16 inch 2021 mbps back to back feature orange

Five Things You Still Can't Do With a MacBook Pro

Wednesday May 11, 2022 11:16 am PDT by
It's been over 200 days since Apple debuted its redesigned MacBook Pro lineup. Offered in 14-inch and 16-inch display sizes, the new-look MacBooks wowed Apple fans and creative pros alike with their powerful custom Apple silicon, mini-LED screen, and multiple connectivity options. But there are still some things you can't do with a MacBook Pro. Here are five features some Mac users are still...
iOS 16 mock for article

Which Devices Will iOS 16 and iPadOS 16 Support?

Thursday May 12, 2022 7:29 am PDT by
While there are as yet no concrete rumors related to which devices iOS 16 and iPadOS 16 will support, the discontinuation of the iPod touch earlier this week may be an indication that as many as nine devices could be about to lose support for Apple's upcoming operating systems. iOS and iPadOS 13, 14, and 15 support all of the same devices, with the iPhone 6S and iPhone 6S Plus,...
apple mac ipad watch trade in

Apple Launches Limited-Time Bonus Trade-In Credit for iPhone, iPad, Mac, and Apple Watch in Many Countries

Wednesday May 11, 2022 5:14 am PDT by
Apple has launched a special limited-time offer for iPhone, Apple Watch, Mac, and iPad trade-in that offers customers additional credit when trading in their only device for a new one. The offer is being run in several countries including the US, UK, Germany, Spain, Italy, South Korea, Japan, Taiwan, China, India, and France. In the UK, Apple is offering up to £50 of extra trade-in credit...
sony

Sony Unveils Redesigned WH-1000XM5 Headphones With Improved Noise Cancelation

Thursday May 12, 2022 9:26 am PDT by
Sony's flagship WH-1000XM4 noise-canceling headphones have been among the best on the market for some time, and today Sony announced its fifth-generation WH-1000XM5 headphones, boasting a new design and several improvements over the previous model. The redesigned headphones replace the shrouded arms that swivel on the XM4's with an exposed arm that has a single contact point at the earcups,...
apple tv 4k design clue

Kuo: New Apple TV to Launch in Second Half of 2022, Lower Price Possible

Friday May 13, 2022 7:58 am PDT by
Apple plans to launch a new version of the Apple TV in the second half of 2022, according to well-known analyst Ming-Chi Kuo. In a tweet today, Kuo said the new Apple TV will have an improved cost structure, suggesting that the device could have a lower price that is more competitive with other streaming media players like Google's Chromecast line, Amazon's Fire TV line, and the Roku line. ...
iPhone 14 Purple Feature

Full Range of iPhone 14 Color Options Revealed by Purported Leak From China

Wednesday May 11, 2022 2:20 am PDT by
The iPhone 14 and iPhone 14 Pro models will be available in a refreshed range of color options, including an all-new purple color, according to a recent rumor. The claim comes from a post on Chinese social media site Weibo by an unverified source and purports to reveal the full range of color options for Apple's upcoming iPhone 14 and iPhone 14 Pro models. Compared to the selection of color...