Apple's iOS devices have rapidly become popular giveaway items for businesses seeking to boost user interest and participation, encouraging customers to sign up or interact with the businesses in some way for chances to win an iPad, iPhone or iPod touch.
But as noted by Fortune, the vast majority of these promotions run afoul of Apple's published guidelines (PDF) on third-party promotions. Those guidelines lay out exactly what procedures companies looking to offer Apple products as promotional items must follow, most notably barring iPads, iPhones, and iPhone gift cards entirely from such promotions and requiring "special circumstances" and a minimum order of 250 units for iPod touch giveaways.
Apple has laid out some pretty strict rules about what it thinks you can and can't do with its products. Among them: (I quote)
- iPad, iPhone and the iPhone Gift Card may not be used in third-party promotions.
- iPod touch is only allowed to be used in special circumstances and requires a minimum purchase of 250 units.
- You may NOT use the Myriad Set font on or in connection with web sites, products, packaging, manuals, or promotional/advertising materials.
- The use of "free" as a modifier in any Apple product reference in a prominent manner (headlines, call- outs, etc.) is prohibited.
- You must submit all marketing materials related to the promotion of Apple products to Apple for review.
According to the report, Apple has only just recently begun reaching out to companies to enforce the guidelines, despite that fact that the document has been around for quite some time.