CNet interviewed Nvidia CEO Jen-Hsun Huang and found that Apple may have an interest in Nvidia's CUDA technology:
CUDA is a programming technology that allows software developers to take advantage of the unique parallel processing characteristics of graphics processors such as Nvidia's GeForce 8600M, found in the MacBook Pro.
According to Huang, "Apple knows a lot about CUDA" and may announce support for the technology at next week's' Worldwide Developers Conference (WWDC).
During a demo for CNet, Nvidia engineers demonstrated how a CUDA-enabled version of a program could dramatically speed up converting video from one format to another. Transcoding video can be useful to convert existing video to be played on another device (such as the iPhone).