Gartner

By MacRumors Staff

'Gartner' Articles

Gartner: iPhone Sales Suffered Worst Quarterly Decline for Three Years Over 2018 Holiday Period

Thursday February 21, 2019 4:04 am PST by Tim Hardwick
Apple recorded its biggest decline in iPhone sales for almost three years over the holiday quarter, according to new market research data by Gartner. Apple sold 64 million iPhones in the fourth quarter of 2018, down from 73 million in Q4 2017. Those numbers followed a pattern of declining smartphone sales globally in Q4 2018, with growth of just 0.1 percent over the period and 408.4 million units shipped. Despite retaining its second place position with 15.8 per cent market share behind market leader Samsung (17.3 percent), Apple bared the brunt of the decline, seeing its 18 percent global market share in Q4 2017 reduced to 16 percent in Q4 2018. The analyst firm said iPhone sales were hit hardest in Greater China, where it found Apple's market share dropped to 8.8 percent in Q4, down from 14.6 percent in Q4 2017. Samsung also recorded a smaller market share over the holiday period year on year, recording 17 percent, down from 18 percent in 2017. Third-placed Huawei closed the gap on Apple by selling 60 million phones in Q4 2018, up from 44 million in Q4 2017, expanding its share from 10.8 percent in Q4 2017 to 14.8 percent. Oppo, in fourth, registered 7.6 percent, up from 7.3 percent in Q4 2017, while Xiaomi took a 6.8 percent share, down slightly from 6.9 percent the previous holiday quarter. "Demand for entry-level and midprice smartphones remained strong across markets, but demand for high-end smartphones continued to slow in the fourth quarter of 2018," said Anshul Gupta, senior research director at Gartner. "Slowing incremental innovation at the
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Apple's Mac Sales Drop in Q4 2018 Amid Worldwide PC Shipment Decline

Thursday January 10, 2019 2:29 pm PST by Juli Clover
Apple's worldwide Mac shipments fell in the fourth quarter of 2018, according to new preliminary PC shipping estimates shared this afternoon by Gartner. During the quarter, Apple shipped an estimated 4.9 million Macs, down from 5.1 million in the year-ago quarter. Apple's share of the market grew, however, from 7.1 percent in 3Q18 to 7.2 percent. Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 4Q18 (Thousands of Units) Apple continues to maintain its position as the number four PC vendor in the world, behind Dell, HP, and Lenovo, but ahead of Asus and Acer. Lenovo was the top PC vendor with 16.6 million shipments and 24.2 percent market share, followed by HP with 15.4 million shipments and 22.4 percent market share, with Dell coming in at number three with 11 million shipments and 15.9 percent market share. Asus trailed Apple with 4.2 million shipments and 6.1 percent market share, as did Acer with 3.9 million shipments and 5.6 percent market share. Apple's Market Share Trend: 1Q06-4Q18 (Gartner) Apple's dipping Mac sales followed a trend that affected many PC vendors, with overall worldwide PC shipments dropping to 68.6 million, a 4.3 percent drop from the 71.7 million PCs shipped in the fourth quarter of 2017. Apple also saw a small decline in the number of Macs shipped in the United States. Apple shipped 1.76 million Macs during the quarter, down from 1.8 million in the year-ago quarter, for a 2.1 percent drop in growth and 12.4 percent market share (up from 12.1 percent). Gartner's Preliminary U.S. PC Vendor Unit Shipment
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Apple's Mac Sales Down in Q3 2018 Amid a Lack of Updates

Wednesday October 10, 2018 3:59 pm PDT by Juli Clover
Apple's worldwide Mac shipments were down in the third quarter of 2018, according to new preliminary PC shipping estimates shared this afternoon by Gartner. During the quarter, Apple shipped an estimated 4.9 million Macs, compared to 5.4 million in the third quarter of 2017 for an 8.5 percent drop. Apple's market share also declined, dropping from 8 percent in 3Q17 to 7.3 percent in 3Q18. Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q18 (Thousands of Units) Apple continues to be the number four PC vendor in the world, ranking below Lenovo, HP, and Dell, but above Acer and Asus. Lenovo was the number one vendor during the quarter, shipping an estimated 15.8 million PCs for 23.6 percent market share. HP came in second with 14.6 million PCs shipped for 21.8 percent market share, while Dell was third with 10.7 million PCs shipped and 16 percent market share. Acer and Asus both shipped around 4 million PCs for 6.1 and 6 percent market share, respectively. Apple's Market Share Trend: 1Q06-3Q18 (Gartner) Apple's decline in Mac sales is no surprise as the company has yet to update much of its Mac lineup for 2018. The only Mac that has seen a refresh so far is the MacBook Pro, with MacBook, MacBook Air, and Mac mini updates still on the horizon for a fall launch. Falling Mac sales come amid stagnant growth for the overall worldwide PC market. A total of 67.2 million PCs were shipped during the quarter, an 0.1 percent increase from the third quarter of 2017. Apple also saw a decrease in Mac shipments in the United States during 3Q18.
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Apple's Mac Shipments Increase in Q2 2018 as PC Market Sees First Growth in 6 Years [Updated]

Thursday July 12, 2018 3:43 pm PDT by Juli Clover
Apple's worldwide Mac shipments grew 3 percent in the second quarter of 2018 compared to the year-ago quarter, according to new preliminary PC shipping estimates shared today by Gartner. During the quarter, Apple shipped an estimated 4.4 million Macs, compared to 4.26 million in the second quarter of 2017. Apple's market share also saw slight growth, improving from 7 percent in Q2 2017 to 7.1 percent in Q2 2018. Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2Q18 (Thousands of Units) Apple's improved Mac sales come amid an overall increase in worldwide PC shipments, the first growth that's been seen in the last six years. Worldwide PC shipments totaled an estimated 62.1 million units in Q2 2018, up from 61.3 million in the year-ago quarter. Though Apple saw sales growth in Q2 2018, the company was ranked the number four PC vendor in the world, coming in behind Dell, HP, and Lenovo. Lenovo was the number one vendor with 13.6 million PCs shipped, followed by HP with just under 13.6 million and Dell with 10.5 million. Acer Group, the number five worldwide PC vendor, shipped 4 million PCs during the quarter. Lenovo and HP are tied for 21.9 percent market share, followed by Dell at 16.8 percent and Apple, as previously mentioned, at 7.1 percent. All of the top five worldwide PC vendors saw shipment growth in Q2 2018 compared to last year."PC shipment growth in the second quarter of 2018 was driven by demand in the business market, which was offset by declining shipments in the consumer segment," said Mikako Kitagawa, principal analyst at
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Mac Shipments Remain Steady in Q1 2018 Amid Continuing Worldwide PC Decline

Wednesday April 11, 2018 4:26 pm PDT by Juli Clover
Amid a continuing decline in worldwide PC shipments, Apple's Mac sales have remained steady in the first quarter of 2018, according to new PC shipping estimates shared this afternoon by Gartner. Apple shipped an estimated 4.26 million Macs during the first quarter of 2018, up from 4.2 million Macs in the year-ago quarter, marking 1.5 percent growth. Apple's market share for the quarter comes in at 6.9 percent, up from 6.7 percent in Q1 2017. Apple was ranked as the number four PC vendor worldwide during the quarter, coming in after HP, Lenovo, and Dell, and ahead of Asus and Acer. Apple was ranked the number five vendor during the same quarter last year, but this year, it surpassed Asus. Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 1Q18 (Thousands of Units) Most vendors saw shipments remain steady during the quarter. HP, the number one worldwide PC vendor, shipped 12.9 million PCs during the quarter for 20.8 percent market share, while Lenovo, a close competitor, shipped 12.4 million for 20 percent market share. Dell came in third with 9.9 million shipments and 16 percent market share, while Asus and Acer brought up the rear with 3.9 and 3.8 million shipments, respectively. The overall worldwide PC market, however, declined 1.4 percent year over year. In total, there were an estimated 61.7 million PC shipments during the quarter, down from 62.6 million in the year-ago quarter and the 14th consecutive quarter of decline. Apple saw less growth in the United States. During Q1 2018, Apple shipped an estimated 1.49 million Macs, a 0.5
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iPhone and Android Duopoly Nears Peak With Estimated 99.9% Market Share Last Year

Thursday February 22, 2018 9:35 am PST by Joe Rossignol
A record 99.9 percent of smartphones sold worldwide last year were based on either Android or iOS, as all competing platforms have effectively been squeezed out, according to data shared today by research firm Gartner. Android remains more widely adopted than iOS by a significant margin, with a roughly 86-14 percent split between the respective operating systems last year. Android's dominance is unsurprising given the software is installed on dozens of different smartphone models offered at a range of price points, whereas the iPhone primarily caters to the high-end market. Android and iOS have been the leading mobile operating systems for many years now, but the duopoly became so dominant last year that Gartner doesn't even break out BlackBerry and Windows Phone individually anymore. Together, the platforms accounted for less than 0.1 percent market share in 2017. For perspective, Gartner estimates that of the just over 1.5 billion smartphones sold worldwide last year, handsets running BlackBerry OS, Windows Mobile, and all other platforms made up only 1.5 million of the total. The writing has long been on the wall for BlackBerry and Windows Phone, which have been ceding market share to Apple and Google for the better part of the last decade. But with Android and iOS finally reaching 99.9 percent market share, it looks like the platforms will be officially dead soon enough. In the meantime, BlackBerry recently announced it will continue to support its BlackBerry 10 operating system for at least two more years, but it encourages customers to upgrade to
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Apple Rises to Become World's Fourth-Largest PC Maker With Around 20M Macs Sold Last Year

Friday January 12, 2018 6:37 am PST by Joe Rossignol
Apple rose to become the world's fourth-largest PC maker in 2017, as Mac sales increased to nearly 20 million during the year, according to the latest estimates shared by research firms IDC and Gartner. The roughly 19.6 million total is based on Apple's reported Mac sales of 13.9 million units in the first three calendar quarters of the year, while IDC and Gartner estimate Apple sold another 5.4 million to 5.7 million Macs in the fourth quarter. Apple officially reported sales of 18.5 million Macs in 2016, so the company is looking at year-over-year growth of around four to six percent based on the IDC and Gartner data. Apple sold over 20 million Macs in both 2014 and 2015, however, so 2017 was likely not a record-breaking year for the Mac. Apple leapfrogged either Asus or Acer depending on which dataset you look at, as IDC and Gartner have slightly different estimates. Both research firms have Apple trailing behind HP, Lenovo, and Dell, which shipped an estimated 58.8 million, 54.8 million, and 41.8 million PCs respectively last year per IDC. Apple's growth in 2017 is impressive given Gartner claims it was the sixth consecutive year of declining PC shipments. The year saw Apple refresh its MacBook Pro and iMac lineups with Kaby Lake processors, give the base MacBook Air a slight speed boost, and launch an all-new iMac Pro. We'll know exactly how many Macs were sold in 2017 when Apple reports its next earnings results on February 1, but if these estimates prove to be accurate, it was a financially successful year for the
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Apple's Mac Shipments Down in Q3 2017 Amid Continuing PC Market Decline

Tuesday October 10, 2017 3:44 pm PDT by Juli Clover
Amid an ongoing decline in worldwide PC shipments, Apple's Mac shipments also experienced a decline in the third quarter of 2017 according to new PC shipping estimates shared this afternoon by Gartner. In Q3 2017, Apple shipped an estimated 4.6 million Macs worldwide, down from 4.89 million in the year-ago quarter, marking a 5.6 percent decline in growth. Apple's market share for the quarter comes in at 6.9 percent, down from 7 percent in the third quarter of 2016. Apple was ranked the number five worldwide PC vendor after HP, Lenovo, Dell, and Asus. Apple was also the number five worldwide PC vendor in 3Q 2016, but the company has dropped from number four since Q2 2017. Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q17 (Thousands of Units) Aside from HP, all PC vendors saw a drop in shipments. HP shipped an estimated 14.6 million PCs during the quarter for 4.4 growth and 21.8 percent market share, while Lenovo shipped an estimated 14.4 million PCs for 21.4 percent market share. Dell shipped an estimated 10 million PCs for 15.2 percent market share, while Asus shipped 4.9 million PCs for 7.7 percent market share. Acer trailed after Apple with 4.3 million PCs shipped and 6.5 percent market share. According to Gartner, ongoing DRAM shortages worsened during the third quarter of 2017, impacting sales and leading to an overall PC shipment decline of 3.6 percent. Worldwide PC shipments totaled 67 million across vendors, down from 69.5 million in Q3 2016, marking 12 consecutive quarters of declining PC shipments."The component price hike
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Apple's Mac Sales Stagnant in Q2 2017 Amid Continuing Worldwide PC Market Decline

Wednesday July 12, 2017 3:36 pm PDT by Juli Clover
Apple's Mac sales remained stagnant in the second quarter of 2017 compared to the year-ago quarter, according to new PC shipping estimates shared today by Gartner. During the quarter, Apple shipped an estimated 4.24 million Macs worldwide, down from 4.26 million in the second quarter of 2016, for an estimated decline in growth of -0.4 percent. While sales were down slightly, market share was up. Apple held 6.9 percent of the market during the quarter, up from 6.7 percent a year ago. Apple is estimated to be the number four PC vendor in the world, edging out Asus, the company that held that position this time last year. HP and Dell, the number one and number three worldwide PC vendors, respectively, saw shipment growth during the quarter. HP shipped an estimated 12.7 million PCs for 10.8 percent of the market (3.3 percent growth) while Dell shipped an estimated 9.6 million PCs for 15.6 percent of the market (1.4 percent growth). Lenovo, once the number one worldwide PC vendor, is now in second place after sales dropped from 13.3 million in Q2 2016 to 12.2 million in Q2 2017. Lenovo now holds 19.9 percent of the market and saw a -8.4 percent dip in growth. Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2Q17 (Thousands of Units) Asus and Acer, the number five and six worldwide PC vendors, also saw PC sales fall significantly. Asus shipped 4 million PCs during the quarter, down from 4.5 million for -10.3 percent growth, while Acer shipped 3.9 million, down from 4.4 million for -12.5 percent growth. According to Gartner, overall worldwide PC
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iPhone Sales Flat in Q1 2017 as Chinese Phone Makers Increase Global Market Share

Tuesday May 23, 2017 4:30 am PDT by Tim Hardwick
Worldwide iPhone sales were flat in the first quarter of 2017, according to Gartner, causing a year-on-year drop in Apple's share of a growing smartphone industry boosted by the rise of top Chinese mobile manufacturers breaking out into neighboring markets. Global sales of smartphones to end users totaled 380 million units in the first quarter of 2017, a 9.1 percent increase over the first quarter of 2016, reported Gartner. Of that figure, Apple sold 51.9 million units, up from 51.6 million in Q1 2016, leading to a drop in market share year over year. Samsung retained top spot with 78.6 million units sold to end users, and held on to 20.7 per cent market share, but both figures were declines on a year ago. "Sales of iPhones were flat, which led to a drop in market share year over year," said Anshul Gupta, research director at Gartner. "Similar to Samsung, Apple is increasingly facing fierce competition from Chinese brands Oppo and Vivo, among others, and its performance in China is under attack."Huawei, Oppo, and Vivo had a combined market share in the first quarter of 2017 that accounted for 24 percent, up 7 percent year on year. Huawei held third spot behind second-placed Apple, edging closer to the company with 34 million units in Q1 2017, while Oppo continued to catch up with Huawei, with a 94.7 percent increase in global sales, resulting in the best performance of the quarter and maintaining its number one position in China. The top three Chinese smartphone manufacturers are driving sales with their competitively priced, high quality smartphones equipped
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Worldwide Mac Sales Up Slightly as PC Market Continues to Decline in Q1 2017

Tuesday April 11, 2017 4:09 pm PDT by Juli Clover
Amid a continuing decline in worldwide PC shipments, Apple's Mac sales are up slightly, according to new PC shipping estimates shared today by Gartner. During the first quarter of 2017, Apple shipped an estimated 4.2 million Macs worldwide, up from 4 million in the year-ago quarter for an estimated growth of 4.5 percent. During the quarter, Apple held 6.8 percent of the market, up from 6.3 percent during the first quarter of 2016, allowing the company to hold on to its position as the number five PC vendor in the world. Lenovo, HP, and Dell, the top three worldwide PC vendors, saw shipment growth during the quarter. Lenovo shipped an estimated 12.4 million PCs for 20 percent of the market (1.2 percent growth), HP shipped an estimated 12.1 million PCs for 19.5 percent of the market (6.5 percent growth), and Dell shipped 9.4 million PCs for an estimated 15 percent of the market (3.4 percent growth). Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 1Q17 (Thousands of Units) Asus, the number four PC vendor in the world, saw a sharp decline in growth, shipping only an estimated 4.5 million PCs compared to 5.3 million during the first quarter of 2016. Acer and the "Other" group composed of smaller manufacturers also saw declines. According to Gartner, overall worldwide PC shipments totaled 62.2 million units, a 2.4 decline compared to the first quarter of 2016."While the consumer market will continue to shrink, maintaining a strong position in the business market will be critical to keep sustainable growth in the PC market. Winners in the
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BlackBerry Hits '0%' Market Share Nearly Ten Years After iPhone Launched

Wednesday February 15, 2017 11:40 am PST by Joe Rossignol
Nearly ten years after Apple launched the iPhone, which completely upended the smartphone industry, the device has effectively helped to wipe out one of its major predecessors: the BlackBerry. BlackBerry has at last fallen to a rounded 0.0% share among smartphone operating systems after shipping just 207,000 smartphones last quarter, following an over seven year decline from its peak market share of approximately 20% in 2009, according to the latest quarterly data from research firm Gartner. The demise of the smartphone that was once the poster child of Canadian innovation has been a long one in the making, but one that was inevitable now that BlackBerry has shifted its focus to software and sold the global rights to future BlackBerry-branded smartphones to Chinese company TCL Communication. BlackBerry actually continued to grow for around two years after the iPhone launched in June 2007, taking market share away from then-leader Nokia. BlackBerry's market share among all smartphone operating systems was 9.6% in 2007, 16.6% in 2008, and 19.9% in 2009, according to Gartner. Then, the decline started. By 2011, the surging popularity of iPhones and Samsung Galaxy smartphones led iOS and Android to leapfrog BlackBerry and Nokia to form a duopoly in the smartphone market that exists to this day. iOS and Android combined for a record 99.6% market share last quarter, according to Gartner. Worldwide Smartphone Sales to End Users by Operating System in 4Q16 (Gartner) Windows 10 Mobile was the only other platform to make any sort of dent last quarter, recording an
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Worldwide Mac Sales Remain Steady in 4Q 2016 Amid Continuing PC Market Decline

Wednesday January 11, 2017 2:52 pm PST by Juli Clover
Amid an ongoing decline in worldwide PC shipments, Apple's Mac sales are holding steady, according to new PC shipping estimates shared today by Gartner. During the fourth quarter of 2016, Apple shipped an estimated 5.4 million Macs worldwide, up from 5.3 million in the year-ago quarter for an estimated growth of 2.4 percent. During the quarter, Apple held 7.5 percent of the market, up from 7 percent during the fourth quarter of 2015, making it the number five PC vendor in the world. Lenovo, HP, and Dell, the top three vendors, all saw growth during the quarter as well. Dell, which holds 14.8 percent of the market, saw 5.4 percent growth, while HP, responsible for 20.4 percent of the market, saw 4.3 percent growth. Lenovo, the number one PC vendor with 21.7 percent of the market, saw 1.6 percent growth and shipped 15.9 million PCs, up from 15.5 in the year-ago quarter. Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 4Q16 (Thousands of Units) Asus (number 4 vendor) and Acer Group (number 6 vendor) both saw declines in growth, with Asus shipping 5.4 million PCs (down from 6 million in 4Q 2015) and Acer shipping 5 million PCs (down from 5.2 million in 4Q 2015). Worldwide PC shipments totaled 72.6 million units during the fourth quarter of 2016, a 3.7 percent decline compared to the fourth quarter of 2015. For the full year, PC shipments totaled 269.7 million, a 6.2 drop from 2015. Apple is estimated to have shipped a total of 18.6 million Macs in 2016, down from 20.3 million in 2015."Stagnation in the PC market continued into the fourth
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Mac Sales Continue to Slide Amid Lack of Updates

Tuesday October 11, 2016 3:11 pm PDT by Juli Clover
Amid a continuing decline in worldwide PC shipments, Apple is also experiencing a decline according to new PC shipping estimates from Gartner. During the third quarter of 2016, Apple shipped an estimated 5 million Macs, down from 5.7 million in the year-ago quarter for a 13.4 percent decline in growth. Apple's 3Q 2016 market share comes in at 6.7 percent, down from 7.3 percent in 3Q 2015, securing the company's position as the number five worldwide PC vendor after Lenovo, HP, Dell, and Asus. While top PC vendor Lenovo saw a small drop in shipments, HP, Dell, and Asus saw growth in the range of two percent. Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q16 (Thousands of Units) Lenovo shipped an estimated 14.4 million PCs during the quarter, while HP shipped 14 million, Dell shipped 10 million, and Asus shipped 5.4 million. Acer, the number six worldwide PC vendor, was nearly on par with Apple's shipments at 4.6 million units sent out. Shipments from other smaller manufacturers were at 15 million, a 16.2 percent decline from the year-ago quarter. In the United States, Apple shipped an estimated two million Macs, a 10.7 percent decline from the 2.3 million shipped in 3Q 2015. Gartner's Preliminary U.S. Vendor Unit Shipment Estimates for 3Q16 (Thousands of Units) According to Gartner's estimates, overall worldwide PC shipments fell 5.7 percent to 68.9 million units, marking the eighth consecutive quarter of decline, which it said is the "longest duration of decline" in the history of the PC industry. Apple's U.S. Market Share Trend:
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iOS and Android Combined for Record 99% of Smartphone Sales Last Quarter

Thursday August 18, 2016 10:30 am PDT by Joe Rossignol
The latest numbers from research firm Gartner reveal that the smartphone industry continues to be a virtual two-horse race between iOS and Android. The operating systems combined for a record 99.1% worldwide market share in the second calendar quarter of 2016, compared to 96.8% in the year-ago period. Android remained the world's most widely used smartphone operating system with 86.2% market share in the second quarter, up from 82.2% a year ago, while iOS dropped to 12.9% market share from 14.6% in the year-ago period. Windows and BlackBerry smartphones continued their long-running descent, dropping to 0.6% and 0.1% market share worldwide respectively. Units in thousands iOS and Android achieving a 99% duopoly in the smartphone market is remarkable given that Symbian and BlackBerry operating systems were industry leaders just six years ago. Symbian was used by several major mobile phone vendors, including Nokia, Samsung, Motorola, and Sony Ericsson. Symbian was essentially discontinued in 2012, beyond being used on a few regional smartphones in Japan, while BlackBerry released its first Android smartphone last year. Meanwhile, Microsoft scaled back its Windows Phone efforts earlier this year following continuously poor sales of Lumia devices.
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Apple's PC Sales Fall Behind ASUS as Buyers Await Next-Generation MacBook Pro and Other New Models

Monday July 11, 2016 5:20 pm PDT by Joe Rossignol
The latest numbers from market research firm IDC reveal that Mac sales experienced a slight year-over-year decline in the second quarter, dropping to 4.4 million from 4.8 million during the year-ago period. Apple fell behind ASUS to finish as the fifth-largest PC vendor by shipments worldwide, with 7.1 percent market share through late June. Apple had 7.4 percent share in the second quarter of 2015 comparatively, according to IDC's data. The decline can as typical be attributed partially to seasonal fluctuations and increased competition, but many prospective buyers are patiently impatiently waiting for Apple to release its next-generation MacBook Pro and other refreshed Macs. Apple has not updated the MacBook Pro in over 400 days. The hope, supported by multiple rumors, is that it will release a redesigned MacBook Pro with faster Skylake processors and Thunderbolt 3 with USB-C in the second half of 2016. The top-of-the-line model could sport AMD's new 400-series Polaris graphics chip. KGI Securities analyst Ming-Chi Kuo said Apple will launch two thinner and lighter 13-inch and 15-inch MacBook Pro models in the September-December quarter. The notebooks are expected to feature a new OLED touch bar positioned above the keyboard, Touch ID, and hinges made from metal injection molding. Overall PC sales totaled an estimated 62.4 million worldwide in the second quarter, a year-over-year decline of 4.5 percent, as the PC market continues to decline. Nevertheless, North American PC shipments increased for the first time in five quarters, reflecting the strength
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Global Smartphone Market Grows in Q1 2016 as iPhone Share Shrinks to 14%

Friday May 20, 2016 3:54 am PDT by Tim Hardwick
Apple's global smartphone market share fell to 14.8 percent in the first quarter of 2016, down from 17.9 percent in the same period the previous year, despite a 3.9 percent growth in overall smartphone sales compared to Q1 2015, according to Gartner (via DigiTimes). The number of smartphones delivered to end users in Q1 totalled 349 million globally, compared to 336 in the same period in 2015. Apple shipped 51.6 million iPhones to maintain its number two spot in the top five largest makers, while Samsung reached unit sales of 81.2 million to maintain its position as number one. The figures show Samsung extended its lead over Apple in the same period with a 23.2 percent market share, despite a slight decline from 24.1% in Q1 2015. Oppo had the best performance in the first quarter of 2016, moving into the number 4 position among the top-five smartphone vendors with unit sales growth of 145%. Like Huawei and Xiaomi, Oppo saw strong growth in China, taking share from the likes of Lenovo, Samsung and Yulong, Gartner indicated. The overall growth in smartphone sales was put down to a demand for low-cost handsets in emerging markets and more affordable 4G promotion plans globally. In a separate note disclosed by research firm IDC yesterday, more Google Chromebooks were sold in the U.S. in the first quarter of 2016 than Apple's entire Mac line. Apple's Mac shipments are estimated to have been around 1.76 million in Q1 this year, according to an IDC analyst who spoke to The Verge, while combined estimates for Dell, HP, and Lenovo put the number of low-cost
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Worldwide Mac Sales Hold Steady as PC Market Sees Shipments Decline 9.6% in Q1 2016

Monday April 11, 2016 8:40 pm PDT by Juli Clover
Amid a decline in worldwide PC shipments, Apple's Mac sales have held steady, according to new PC shipping estimates from Gartner. During the first quarter of 2016, Apple shipped 4.6 million Macs worldwide and held 7.1 percent of the market, up from 4.56 million Mac shipments and 6.4 percent of the market during the first quarter of 2015. While Apple only saw 1 percent worldwide growth, it fared better than the overall PC market, which saw total worldwide shipments of 64.8 million, a 9.6 percent decline from 71.7 million shipments in Q1 2015. Among other vendors, Lenovo and HP saw some of the biggest shipment drops with 12.5 million and 11.4 million shipments in 1Q 2016, down from 13.5 million and 12.5 million, respectively, in the year-ago quarter. Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 1Q16 (Thousands of Units) With 7.1 percent of the market, Apple ranked as the number five worldwide vendor, coming in after Lenovo (19.3% share), HP (17.6% share), Dell (14.1% share), and ASUS (8.3% share). Other vendors, not ranked in the top five, accounted for 33.6 percent of the market.The deterioration of local currencies against the U.S. dollar continued to play a major role in PC shipment declines. Our early results also show there was an inventory buildup from holiday sales in the fourth quarter of 2015," said Mikako Kitagawa, principal analyst at Gartner.While Apple's worldwide numbers were steady, Mac sales in the United States appear to have dipped slightly. According to Gartner's data, Apple shipped 1.666 million PCs in the United States,
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iOS and Android Capture Combined 98.4% Share of Smartphone Market

Thursday February 18, 2016 7:39 am PST by Joe Rossignol
The latest numbers from research firm Gartner reveal that the smartphone industry continues to be largely a two-horse race between iOS and Android. The two mobile operating systems combined for 98.4 percent worldwide market share in the fourth calendar quarter of 2015, compared to 96.4 percent in the year-ago quarter. Android remained the world's most widely used smartphone operating system with 80.7 percent market share, while iOS recorded 17.7 percent market share. The fourth quarter has historically been the most successful for iPhone and Android-based smartphone sales due to the holiday shopping season. Windows Phone and BlackBerry smartphones accounted for just 1.1 percent and 0.2 percent market share respectively during the three-month period ending December. The results are largely unsurprising, as Microsoft is scaling back its Windows Phone efforts and BlackBerry released its first Android smartphone last year. Apple and Samsung shipped a collective 551.2 million smartphones in 2015, trailed by Huawei, Lenovo-Motorola, and Xiaomi with 107.1 million, 73.9 million, and 72 million shipments respectively, according to recent Strategy Analytics data. Global smartphone shipments totaled a record 1.44 billion in 2015. Windows Phone was perhaps the closest platform to being a true third place competitor, but its market share has dwindled as iOS and Android continue to grow. Samsung and Mozilla also have Linux-based mobile operating systems in Tizen and Firefox OS respectively, but adoption of each platform is comparatively
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Apple Maintains Mac Sales Momentum Amid Overall Worldwide PC Market Decline

Tuesday January 12, 2016 7:17 pm PST by Juli Clover
Amid an overall decline in worldwide PC shipments, Apple is the sole manufacturer that saw positive shipment growth, according to new PC shipping estimates from Gartner. With worldwide PC shipments from Lenovo, HP, Dell, ASUS, and Acer down, Apple also broke into Gartner's list of top 5 worldwide PC vendors for the first time since Q3 2015. Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 4Q15 (Thousands of Units) During the fourth quarter of 2015, Apple shipped 5.7 million PCs, for 7.5 percent market share. That's up from 5.5 million PCs and 6.7 percent market share in the year ago quarter, for an overall year-over-year growth of 2.8 percent. Worldwide PC shipments totaled 75.7 million units in Q4 2015, an 8.3 percent decline, with Acer and Lenovo seeing some of the biggest drops. Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 4Q15 (Thousands of Units) In the United States, Apple saw more significant growth of 6.5 percent, shipping an estimated 2.2 million PCs in Q4 2015 for 12.8 percent market share. That's up from 2 million PCs and 11.6 percent market share in Q4 2014. When it comes to U.S. PC shipments, Lenovo saw significant growth with 2.1 million shipments, while ASUS maintained status quo with 1.2 million shipments. HP, Dell, and manufacturers in the "Other" group that comprises non top-5 vendors, all saw a decline in shipments. Apple's U.S. Market Share Trend: 1Q06-4Q15 (Gartner) Overall PC sales in the United States during the fourth quarter of 2015 were at 16.9 million, a decline of 3.1 percent compared to the
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