iPhone and Android Duopoly Nears Peak With Estimated 99.9% Market Share Last Year

A record 99.9 percent of smartphones sold worldwide last year were based on either Android or iOS, as all competing platforms have effectively been squeezed out, according to data shared today by research firm Gartner.


Android remains more widely adopted than iOS by a significant margin, with a roughly 86-14 percent split between the respective operating systems last year. Android's dominance is unsurprising given the software is installed on dozens of different smartphone models offered at a range of price points, whereas the iPhone primarily caters to the high-end market.

Android and iOS have been the leading mobile operating systems for many years now, but the duopoly became so dominant last year that Gartner doesn't even break out BlackBerry and Windows Phone individually anymore. Together, the platforms accounted for less than 0.1 percent market share in 2017.


For perspective, Gartner estimates that of the just over 1.5 billion smartphones sold worldwide last year, handsets running BlackBerry OS, Windows Mobile, and all other platforms made up only 1.5 million of the total.

The writing has long been on the wall for BlackBerry and Windows Phone, which have been ceding market share to Apple and Google for the better part of the last decade. But with Android and iOS finally reaching 99.9 percent market share, it looks like the platforms will be officially dead soon enough.

In the meantime, BlackBerry recently announced it will continue to support its BlackBerry 10 operating system for at least two more years, but it encourages customers to upgrade to its Android-based smartphones manufactured by TCL. BlackBerry World and other legacy services will shut down by the end of 2019.

Back in October, Microsoft likewise announced that it will continue to support Windows 10 Mobile with security updates and bug fixes, but it will no longer develop new features or release any new Windows Phones.

The fall of BlackBerry in particular is remarkable given it was the pioneer of the smartphone industry. Its devices actually continued to grow in popularity for around two years after the iPhone launched in June 2007, at the expense of then-leading Nokia, with a peak market share of around 20 percent in 2009.

It only took a few years until the surging popularity of iPhones and Samsung Galaxy smartphones led iOS and Android to leapfrog BlackBerry and Nokia, and based on today's data, the duopoly is now firmly entrenched.

Top Rated Comments

(View all)
Avatar
35 months ago
October 19, 2010

We’ve now passed RIM. And I don’t see them catching up with us in the foreseeable future. They must move beyond their area of strength and comfort, into the unfamiliar territory of trying to become a software platform company. I think it’s going to be a challenge for them to create a competitive platform and to convince developers to create apps for yet a third software platform after iOS and Android”.

Steve Jobs

Steve Balmer on iPhone:


Case closed.
Score: 25 Votes (Like | Disagree)
Avatar
35 months ago

Does Gartner also consider resale or previously owned devices? More resilient iPhones may have longer second lives as hand me downs which can increase its marketshare beyond what is reflected in initial sales numbers.

For a phone to be resold it has to first be sold. You reselling it 10 times doesn't increase the number of them in existence.
Score: 12 Votes (Like | Disagree)
Avatar
35 months ago

And why is a higher market share better?

If Apple has the higher market share then it’s better, otherwise we only care about profits.
Score: 12 Votes (Like | Disagree)
Avatar
35 months ago

Just think what Apple’s market share might be if their phones were $50 to $100 cheaper...

Just think how cool it would be if unicorns were real...
Score: 11 Votes (Like | Disagree)
Avatar
35 months ago
It'd be nice if there were more than two realistic options.
Score: 8 Votes (Like | Disagree)
Avatar
35 months ago
Does Gartner also consider resale or previously owned devices? More resilient iPhones may have longer second lives as hand me downs which can increase its marketshare beyond what is reflected in initial sales numbers.
Score: 7 Votes (Like | Disagree)

Top Stories

First Impressions From New iPhone 12 and 12 Pro Owners

Thursday October 22, 2020 4:20 pm PDT by
It's already Friday, October 23, in Australia and New Zealand, which means some customers who purchased an iPhone 12 or 12 Pro already have their new devices in hand. We've seen dozens of reviews of the iPhone 12 and iPhone 12 Pro from media sites, but now first impressions from regular Apple customers are available. Image via MacRumors reader Boardiesboi New iPhone 12 and 12 Pro owners are...

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

Apple Distributing New Heated Display Removal Machine for iPhone 12 Repairs

Thursday October 22, 2020 6:20 pm PDT by
Apple is providing Genius Bars and Apple Authorized Service Providers with a new heated display removal fixture for iPhone 12 and iPhone 12 Pro repairs, according to information obtained by MacRumors from a reliable source. To open iPhone 12 models, technicians will be required to slide the device into a specialized tray, and then place the tray into the high-temperature fixture for two...

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Friday October 23, 2020 3:37 am PDT by
Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in...

Teardown Video Confirms iPhone 12 and iPhone 12 Pro Use Same 2,815mAh Battery

Thursday October 22, 2020 9:47 am PDT by
With the iPhone 12 launching on Friday and in just a few hours to Australia and New Zealand, hands-on videos, teardowns, reviews, and other iPhone-related content has been coming out. A new teardown video delves into both the iPhone 12 and the 12 Pro, confirming battery life for both models and giving us a closer look at their internals. The video from Io Technology is in Chinese, but ...

Images of Supposed AirPods Diagnosis Tool Shared Online

Thursday October 22, 2020 5:24 am PDT by
Apple is reportedly rolling out a new tool to Apple service providers for testing AirPods, according to leaker known as "Fudge," who shared images of the tool on Twitter. Apple appears to be seeking to reduce unnecessary AirPods services by more accurately diagnosing the cause of a fault. Instances of a dirt-blockage, which may be difficult to ascertain visually, can apparently be...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

Apple's AirTags Revealed in Newly Published Patent Applications

Thursday October 22, 2020 9:13 am PDT by
Two patent applications filed by Apple appear to depict the company's widely expected AirTags item trackers (via Patently Apple). The filings, which include a large number of images, are titled "Mounting Base for a Wirelessly Locatable Tag" and "Fastener with a Constrained Retention Ring," and describe a wirelessly locatable tag that can be used to determine the absolute location of an...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...