Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple's Mac Shipments Increase in Q2 2018 as PC Market Sees First Growth in 6 Years [Updated]
During the quarter, Apple shipped an estimated 4.4 million Macs, compared to 4.26 million in the second quarter of 2017. Apple's market share also saw slight growth, improving from 7 percent in Q2 2017 to 7.1 percent in Q2 2018.
Apple's improved Mac sales come amid an overall increase in worldwide PC shipments, the first growth that's been seen in the last six years. Worldwide PC shipments totaled an estimated 62.1 million units in Q2 2018, up from 61.3 million in the year-ago quarter.
Though Apple saw sales growth in Q2 2018, the company was ranked the number four PC vendor in the world, coming in behind Dell, HP, and Lenovo. Lenovo was the number one vendor with 13.6 million PCs shipped, followed by HP with just under 13.6 million and Dell with 10.5 million. Acer Group, the number five worldwide PC vendor, shipped 4 million PCs during the quarter.
Lenovo and HP are tied for 21.9 percent market share, followed by Dell at 16.8 percent and Apple, as previously mentioned, at 7.1 percent. All of the top five worldwide PC vendors saw shipment growth in Q2 2018 compared to last year.
"PC shipment growth in the second quarter of 2018 was driven by demand in the business market, which was offset by declining shipments in the consumer segment," said Mikako Kitagawa, principal analyst at Gartner. "In the consumer space, the fundamental market structure, due to changes on PC user behavior, still remains, and continues to impact market growth. Consumers are using their smartphones for even more daily tasks, such as checking social media, calendaring, banking and shopping, which is reducing the need for a consumer PC.Apple saw less growth in the United States, shipping an estimated 1.84 million Macs, up from 1.81 in the year-ago quarter, an increase of 1.7 percent. Apple was also the number four vendor in the U.S., coming in behind HP (#1), Dell (#2), and Lenovo (#3). Apple holds 12.7 percent of the PC market in the United States, compared to 14.9 percent for Lenovo, 28.6 percent for Dell, and 29.3 percent for HP.
Almost all top vendors in the U.S. saw shipment growth, with the exception of HP, which saw shipments fall 0.6 percent. Acer Group had the best quarter in the United states with 25.7 percent growth. Overall U.S. shipments were up 1.7 percent, with a total of 14.5 million PCs shipped during the quarter, compared to 14.3 million in Q2 2017.
It's important to note that data from Gartner is preliminary, and that the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, Gartner estimated Q2 2017 worldwide Mac shipments at 4.236 million when the actual number was 4.266 million.
Apple's Mac sales could grow significantly next quarter and through the end of 2018. Apple today introduced new 13 and 15-inch MacBook Pro models with improved processors, more maximum RAM, higher-capacity SSDs, True Tone displays, and more.
The rest of Apple's Mac lineup, including iMacs, MacBooks, and the Mac mini, is also expected to get a refresh before the end of 2018.
Update: IDC also released its Q2 2018 worldwide PC estimates, suggesting Apple shipped 4.308 million Macs, compared to 4.303 million in the year-ago quarter for growth of just 0.1 percent. IDC also ranked Apple as the number four worldwide vendor and according to IDC's estimates, worldwide PC shipments were up 2.7 percent overall.