Apple's Mac Sales Down in Q3 2018 Amid a Lack of Updates - MacRumors
Skip to Content

Apple's Mac Sales Down in Q3 2018 Amid a Lack of Updates

Apple's worldwide Mac shipments were down in the third quarter of 2018, according to new preliminary PC shipping estimates shared this afternoon by Gartner.

During the quarter, Apple shipped an estimated 4.9 million Macs, compared to 5.4 million in the third quarter of 2017 for an 8.5 percent drop. Apple's market share also declined, dropping from 8 percent in 3Q17 to 7.3 percent in 3Q18.

gartner 3Q18 global

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q18 (Thousands of Units)

Apple continues to be the number four PC vendor in the world, ranking below Lenovo, HP, and Dell, but above Acer and Asus. Lenovo was the number one vendor during the quarter, shipping an estimated 15.8 million PCs for 23.6 percent market share.

HP came in second with 14.6 million PCs shipped for 21.8 percent market share, while Dell was third with 10.7 million PCs shipped and 16 percent market share. Acer and Asus both shipped around 4 million PCs for 6.1 and 6 percent market share, respectively.

gartner 3Q18 trend

Apple's Market Share Trend: 1Q06-3Q18 (Gartner)

Apple's decline in Mac sales is no surprise as the company has yet to update much of its Mac lineup for 2018. The only Mac that has seen a refresh so far is the MacBook Pro, with MacBook, MacBook Air, and Mac mini updates still on the horizon for a fall launch.

Falling Mac sales come amid stagnant growth for the overall worldwide PC market. A total of 67.2 million PCs were shipped during the quarter, an 0.1 percent increase from the third quarter of 2017.

Apple also saw a decrease in Mac shipments in the United States during 3Q18. Apple shipped a total of 2 million Macs during the quarter, down from 2.2 million in 3Q17, for a 7.6 percent drop in growth and 13.7 percent market share.

gartner 3Q18 us

Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q18 (Thousands of Units)

HP was the number one PC vendor in the United States, shipping 4.5 million PCs for 30.7 percent market share. Dell came in at number two with 3.8 million PCs shipped and 25.9 percent market share, while Lenovo was third with 2.3 million PCs shipped and 15.4 percent market share.

IDC also released its own shipment estimates this afternoon, noting a similar decline in sales for Apple. According to IDC, Apple shipped 4.8 million Macs during the quarter, down from the aforementioned 5.4 million, a decline of 11.6 percent.

In IDC's rankings, Apple falls below Lenovo, HP, Dell, and Acer, coming in as the number five worldwide PC vendor. IDC's data also suggests an overall worldwide PC market decline of 0.9 percent rather than the 0.1 percent growth noted by Gartner.

Apple could see its Mac shipments jump back up during the fourth quarter of 2018 and the first quarter of 2019 as there are multiple Mac updates that we're expecting towards the end of the year, perhaps as early as October.

It's important to note that data from Gartner and IDC is preliminary and the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, Gartner said that Apple shipped 4.6 million Macs worldwide during the third quarter of 2017 when the actual number was significantly higher at 5.4 million.

Tags: Gartner, IDC

Popular Stories

apple silicon mac lineup 2024 feature purple

Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market

Friday October 9, 2026 6:16 am PDT by
Apple's Mac shipments declined 11.3% in the third quarter of 2026, but the company increased its market share as worldwide PC shipments fell more sharply, according to IDC's latest preliminary estimates. Apple shipped an estimated 5.9 million Macs between July and September, compared with 6.7 million a year earlier. That put Apple's market share at 9.5%, up from 8.5% in the third quarter of...
Apple TV 4K HomeView HomePod Mini tweaked

New Apple TV 4K, HomeView, and HomePod Mini: 16 Details Just Leaked

Sunday October 11, 2026 12:56 pm PDT by
Just two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K. Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a ...
Apple HomeView lineup feature1

Apple Announces 'HomeView' Smart Home Hub

Tuesday October 13, 2026 6:00 am PDT by
Apple today announced the "HomeView," an all-new kind of smart home hub featuring a 7-inch Liquid Retina display and Siri AI. Apple's senior vice president of Worldwide Marketing Greg Joswiak said: Apple HomeView is designed to be shared by everyone in the home yet feel completely personal to each user. It recognizes your face to shift from a household screen to your own experience,...

Top Rated Comments

Ishayu Avatar
105 months ago
Good.

There is no excuse for the current line-up. It's a pile of crap.

Mac Mini hasn't been updated since 2014, and the 2014 version was weaker than the 2012 version.
iMac hasn't been updated in a while and doesn't have powerful graphics to power its 5K display and doesn't use the latest generation Intel chips.
The iMac Pro is $5000. Although it is fairly priced for what it is, it's obviously not going to move a lot of units.
The Mac Pro hasn't been updated since early 2014, and it's a literal trash can.

The MacBook Air hasn't been updated since 2014 and is woefully out of data.
The MacBook is an extremely underpowered machine that certainly is not worth the money. It's also got a terrible keyboard.
The MacBook Pro is alright, but it's very expensive and I don't like the keyboard.

So yeah, Apple deserves declining Mac sales. Give us something decent already, for ****s sake! We wanna use your OS but there is literally no useful hardware we can put it on. Come on!
Score: 119 Votes (Like | Disagree)
105 months ago
Nobody wants that annoying AF touchbar. It's literally a reason NOT to buy a Mac.

Also, how long can it take to design a new Mac Pro? It's been almost six years.
Score: 95 Votes (Like | Disagree)
aylk Avatar
105 months ago
I guess more businesses buy cheaper and uglier Windows 10 PC's lol
...that include all the ports they need out of the box.
Score: 75 Votes (Like | Disagree)
magicschoolbus Avatar
105 months ago
Lack of updates and higher prices.

Outdated equipment for a higher price tag.... no thanks!

This is Tim Cook’s Apple.

I work in the creative field and there’s even talk about some departments shifting to windows. Can’t believe it, but Apple has made their focus iPhones and iPads and watches.

“What’s a Computer” - Apple
Score: 63 Votes (Like | Disagree)
105 months ago
Am I the only one worried about no keynote in october?!
Score: 47 Votes (Like | Disagree)
105 months ago
The problem is recently when Apple has made updates, they've been downgrades for many of their core customers.

Their most powerful pro machine, the iMac Pro, is completely un-upgradeable.

The MacBook Pro has had a keyboard that after three revisions is still disliked, and the first two revisions are under class action law-suits. They moved to all-USB-C, and they can't move the industry like they did with the first iMac only having USB-A which caused the market to move toward USB because computers are now only one of many types of personal computers people use (the predominant type being smartphones). So it's not as critical that the market move to accommodate this and people are left in dongle-world. Plus, this computer to me does not seem like a pro-model. It seems more like the old Air was when it came out: very thin, svelte, but sort of impractical. The battery is glued to the top case and keyboard. You can't upgrade anything.

I have had three relatives buy a Mac in the last year—one just days ago. They all were insistent on sticking with the Mac. And all three bought MacBook Airs. Why? Even though the display is subpar, even though the chips are old, even though it's overpriced for what it is, it's the only Mac left with ports they use on a daily basis and has some key travel.

I would guess their least upgraded models are their best sellers. Who knows what will happen when they "upgrade" the MacBook Air. It might not actually be an upgrade.

I used to feel the same about Apple's software. I remember thinking there hadn't been an iWork update forever, and it finally came and I realized I should have been careful what I wished for.
Score: 45 Votes (Like | Disagree)
Latest Stories
OLED MacBook Pro Won't Get M7 Chips Until Late 2027
OLED MacBook Pro Won't Get M7 Chips Until Late 2027
1 hour ago
Apple Pledged $25 Million to Trump's White House Ballroom
Apple Pledged $25 Million to Trump's White House Ballroom
2 hours ago
Touchscreen MacBook Pro Could Launch on November 6
Touchscreen MacBook Pro Could Launch on November 6
4 hours ago
New Withings Users Must Pay $99/Year for Apple Health Syncing
New Withings Users Must Pay $99/Year for Apple Health Syncing
4 hours ago
Meta and Apple Bring Muse Spark Open AI Model to Mac Studio
Meta and Apple Bring Muse Spark Open AI Model to Mac Studio
5 hours ago
iPad Mini 8: Apple Has Tested Both 60Hz and 120Hz ProMotion Displays
iPad Mini 8: Apple Has Tested Both 60Hz and 120Hz ProMotion Displays
6 hours ago
Apple TV 4K 2022 vs. 2026 Buyer's Guide: All Differences Compared
Apple TV 4K 2022 vs. 2026 Buyer's Guide: All Differences Compared
7 hours ago
Apple CEO John Ternus on Early Foldables: 'Kind of Cheap and Crappy'
Apple CEO John Ternus on Early Foldables: 'Kind of Cheap and Crappy'
8 hours ago
Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'
Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'
8 hours ago
Amazon Offers $120 Discount on AirPods Max 2, $50 Off AirPods Pro 3
Amazon Offers $120 Discount on AirPods Max 2, $50 Off AirPods Pro 3
9 hours ago
Apple CEO John Ternus Featured on Cover of TIME Magazine: 'New Era'
Apple CEO John Ternus Featured on Cover of TIME Magazine: 'New Era'
10 hours ago
Apple Announces Deadline to 'Get Ready' to Pre-Order the iPhone Duo
Apple Announces Deadline to 'Get Ready' to Pre-Order the iPhone Duo
10 hours ago
MKBHD is 'Not Convinced' About Apple's New HomeView, Here's Why
MKBHD is 'Not Convinced' About Apple's New HomeView, Here's Why
11 hours ago
Apple's Wall-Mounted HomeView Ships Without a Power Adapter
Apple's Wall-Mounted HomeView Ships Without a Power Adapter
11 hours ago
Rare Apple-1 With Steve Jobs Letter Sells for $1.15 Million
Rare Apple-1 With Steve Jobs Letter Sells for $1.15 Million
11 hours ago
Apple Now Inviting Media to October 28 'Launch Experience'
Apple Now Inviting Media to October 28 'Launch Experience'
12 hours ago
iPhone Duo's A20 Pro Chip Benchmarked Ahead of Launch
iPhone Duo's A20 Pro Chip Benchmarked Ahead of Launch
23 hours ago
10 HomeView Features You Might Have Missed
10 HomeView Features You Might Have Missed
1 day ago
Apple Becomes Second Company to Close Above $5 Trillion
Apple Becomes Second Company to Close Above $5 Trillion
1 day ago
Which Apple Home Devices Get Siri AI, and When
Which Apple Home Devices Get Siri AI, and When
1 day ago
Apple's Long-Delayed HomeView Was Already Being Tested in 2024
Apple's Long-Delayed HomeView Was Already Being Tested in 2024
1 day ago
Apple Intelligence Coming to China in December With iOS 27.3
Apple Intelligence Coming to China in December With iOS 27.3
1 day ago
Apple Invites App Updated With Two New Features
Apple Invites App Updated With Two New Features
1 day ago
OpenAI Says Ex-Employee Showed Its Device Plans to Apple
OpenAI Says Ex-Employee Showed Its Device Plans to Apple
1 day ago
Discover the Best Cases and Screen Protectors for Your New iPhone Duo
Discover the Best Cases and Screen Protectors for Your New iPhone Duo
1 day ago
Apple Store Near Los Angeles Closed Due to 'Events Beyond Our Control'
Apple Store Near Los Angeles Closed Due to 'Events Beyond Our Control'
1 day ago
No, HomePod Mini 1 Won't Support Siri AI as CNET Reported
No, HomePod Mini 1 Won't Support Siri AI as CNET Reported
1 day ago
iPhone Duo Compromises: Everything You Have to Give Up
iPhone Duo Compromises: Everything You Have to Give Up
1 day ago
Apple HomeView Has These 15 Apps, Some CarPlay Apps and Widgets Also Supported
Apple HomeView Has These 15 Apps, Some CarPlay Apps and Widgets Also Supported
1 day ago
iPhone Duo: Apple Charging $49 for New Cover Layer, $229 for Battery
iPhone Duo: Apple Charging $49 for New Cover Layer, $229 for Battery
1 day ago