Apple's Mac Sales Down in Q3 2018 Amid a Lack of Updates

Apple's worldwide Mac shipments were down in the third quarter of 2018, according to new preliminary PC shipping estimates shared this afternoon by Gartner.

During the quarter, Apple shipped an estimated 4.9 million Macs, compared to 5.4 million in the third quarter of 2017 for an 8.5 percent drop. Apple's market share also declined, dropping from 8 percent in 3Q17 to 7.3 percent in 3Q18.

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q18 (Thousands of Units)

Apple continues to be the number four PC vendor in the world, ranking below Lenovo, HP, and Dell, but above Acer and Asus. Lenovo was the number one vendor during the quarter, shipping an estimated 15.8 million PCs for 23.6 percent market share.

HP came in second with 14.6 million PCs shipped for 21.8 percent market share, while Dell was third with 10.7 million PCs shipped and 16 percent market share. Acer and Asus both shipped around 4 million PCs for 6.1 and 6 percent market share, respectively.

Apple's Market Share Trend: 1Q06-3Q18 (Gartner)

Apple's decline in Mac sales is no surprise as the company has yet to update much of its Mac lineup for 2018. The only Mac that has seen a refresh so far is the MacBook Pro, with MacBook, MacBook Air, and Mac mini updates still on the horizon for a fall launch.

Falling Mac sales come amid stagnant growth for the overall worldwide PC market. A total of 67.2 million PCs were shipped during the quarter, an 0.1 percent increase from the third quarter of 2017.

Apple also saw a decrease in Mac shipments in the United States during 3Q18. Apple shipped a total of 2 million Macs during the quarter, down from 2.2 million in 3Q17, for a 7.6 percent drop in growth and 13.7 percent market share.

Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q18 (Thousands of Units)

HP was the number one PC vendor in the United States, shipping 4.5 million PCs for 30.7 percent market share. Dell came in at number two with 3.8 million PCs shipped and 25.9 percent market share, while Lenovo was third with 2.3 million PCs shipped and 15.4 percent market share.

IDC also released its own shipment estimates this afternoon, noting a similar decline in sales for Apple. According to IDC, Apple shipped 4.8 million Macs during the quarter, down from the aforementioned 5.4 million, a decline of 11.6 percent.

In IDC's rankings, Apple falls below Lenovo, HP, Dell, and Acer, coming in as the number five worldwide PC vendor. IDC's data also suggests an overall worldwide PC market decline of 0.9 percent rather than the 0.1 percent growth noted by Gartner.

Apple could see its Mac shipments jump back up during the fourth quarter of 2018 and the first quarter of 2019 as there are multiple Mac updates that we're expecting towards the end of the year, perhaps as early as October.

It's important to note that data from Gartner and IDC is preliminary and the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, Gartner said that Apple shipped 4.6 million Macs worldwide during the third quarter of 2017 when the actual number was significantly higher at 5.4 million.

Tags: IDC, Gartner

Top Rated Comments

(View all)
Avatar
27 months ago
Good.

There is no excuse for the current line-up. It's a pile of crap.

Mac Mini hasn't been updated since 2014, and the 2014 version was weaker than the 2012 version.
iMac hasn't been updated in a while and doesn't have powerful graphics to power its 5K display and doesn't use the latest generation Intel chips.
The iMac Pro is $5000. Although it is fairly priced for what it is, it's obviously not going to move a lot of units.
The Mac Pro hasn't been updated since early 2014, and it's a literal trash can.

The MacBook Air hasn't been updated since 2014 and is woefully out of data.
The MacBook is an extremely underpowered machine that certainly is not worth the money. It's also got a terrible keyboard.
The MacBook Pro is alright, but it's very expensive and I don't like the keyboard.

So yeah, Apple deserves declining Mac sales. Give us something decent already, for ****s sake! We wanna use your OS but there is literally no useful hardware we can put it on. Come on!
Score: 119 Votes (Like | Disagree)
Avatar
27 months ago
Nobody wants that annoying AF touchbar. It's literally a reason NOT to buy a Mac.

Also, how long can it take to design a new Mac Pro? It's been almost six years.
Score: 95 Votes (Like | Disagree)
Avatar
27 months ago

I guess more businesses buy cheaper and uglier Windows 10 PC's lol

...that include all the ports they need out of the box.
Score: 75 Votes (Like | Disagree)
Avatar
27 months ago
Lack of updates and higher prices.

Outdated equipment for a higher price tag.... no thanks!

This is Tim Cook’s Apple.

I work in the creative field and there’s even talk about some departments shifting to windows. Can’t believe it, but Apple has made their focus iPhones and iPads and watches.

“What’s a Computer” - Apple
Score: 63 Votes (Like | Disagree)
Avatar
27 months ago
Am I the only one worried about no keynote in october?!
Score: 47 Votes (Like | Disagree)
Avatar
27 months ago
The problem is recently when Apple has made updates, they've been downgrades for many of their core customers.

Their most powerful pro machine, the iMac Pro, is completely un-upgradeable.

The MacBook Pro has had a keyboard that after three revisions is still disliked, and the first two revisions are under class action law-suits. They moved to all-USB-C, and they can't move the industry like they did with the first iMac only having USB-A which caused the market to move toward USB because computers are now only one of many types of personal computers people use (the predominant type being smartphones). So it's not as critical that the market move to accommodate this and people are left in dongle-world. Plus, this computer to me does not seem like a pro-model. It seems more like the old Air was when it came out: very thin, svelte, but sort of impractical. The battery is glued to the top case and keyboard. You can't upgrade anything.

I have had three relatives buy a Mac in the last year—one just days ago. They all were insistent on sticking with the Mac. And all three bought MacBook Airs. Why? Even though the display is subpar, even though the chips are old, even though it's overpriced for what it is, it's the only Mac left with ports they use on a daily basis and has some key travel.

I would guess their least upgraded models are their best sellers. Who knows what will happen when they "upgrade" the MacBook Air. It might not actually be an upgrade.

I used to feel the same about Apple's software. I remember thinking there hadn't been an iWork update forever, and it finally came and I realized I should have been careful what I wished for.
Score: 45 Votes (Like | Disagree)

Top Stories

First Impressions From New iPhone 12 and 12 Pro Owners

Thursday October 22, 2020 4:20 pm PDT by
It's already Friday, October 23, in Australia and New Zealand, which means some customers who purchased an iPhone 12 or 12 Pro already have their new devices in hand. We've seen dozens of reviews of the iPhone 12 and iPhone 12 Pro from media sites, but now first impressions from regular Apple customers are available. Image via MacRumors reader Boardiesboi New iPhone 12 and 12 Pro owners are...

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

Apple Distributing New Heated Display Removal Machine for iPhone 12 Repairs

Thursday October 22, 2020 6:20 pm PDT by
Apple is providing Genius Bars and Apple Authorized Service Providers with a new heated display removal fixture for iPhone 12 and iPhone 12 Pro repairs, according to information obtained by MacRumors from a reliable source. To open iPhone 12 models, technicians will be required to slide the device into a specialized tray, and then place the tray into the high-temperature fixture for two...

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Friday October 23, 2020 3:37 am PDT by
Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in...

Teardown Video Confirms iPhone 12 and iPhone 12 Pro Use Same 2,815mAh Battery

Thursday October 22, 2020 9:47 am PDT by
With the iPhone 12 launching on Friday and in just a few hours to Australia and New Zealand, hands-on videos, teardowns, reviews, and other iPhone-related content has been coming out. A new teardown video delves into both the iPhone 12 and the 12 Pro, confirming battery life for both models and giving us a closer look at their internals. The video from Io Technology is in Chinese, but ...

Images of Supposed AirPods Diagnosis Tool Shared Online

Thursday October 22, 2020 5:24 am PDT by
Apple is reportedly rolling out a new tool to Apple service providers for testing AirPods, according to leaker known as "Fudge," who shared images of the tool on Twitter. Apple appears to be seeking to reduce unnecessary AirPods services by more accurately diagnosing the cause of a fault. Instances of a dirt-blockage, which may be difficult to ascertain visually, can apparently be...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

Apple's AirTags Revealed in Newly Published Patent Applications

Thursday October 22, 2020 9:13 am PDT by
Two patent applications filed by Apple appear to depict the company's widely expected AirTags item trackers (via Patently Apple). The filings, which include a large number of images, are titled "Mounting Base for a Wirelessly Locatable Tag" and "Fastener with a Constrained Retention Ring," and describe a wirelessly locatable tag that can be used to determine the absolute location of an...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...