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'Foursquare' Articles

Uber Adds Foursquare Location Data to its Address-Finding Arsenal

Ride hailing company Uber has agreed a deal with Foursquare to use its location information in Uber's app to enhance its address finding capabilities (via Mashable). Uber's deal with the local search and discovery service will see its app incorporate Foursquare's Places data, so that riders can find the addresses for exact locations simply by typing in the restaurant or venue name. Currently, the app is consistently able to find addresses to popular destinations like airports and chain restaurants, but can struggle to find relevant addresses for specifically-named, lesser known venues. "Foursquare will enable Uber to customize, improve and increase the breadth of our non-personal POI [points of interest] location data to enhance Uber's rider and driver experience," Foursquare wrote in a blog post. "Also, these modifications will be incorporated into Foursquare's venue database going forward." The deal was described by Foursquare as a "global, multi-year agreement", but the company declined to give financial figures. Uber follows the likes of Microsoft and Pinterest in leveraging Foursquare's location data over the years, but according to Mashable, the Uber deal is a significant milestone in Foursquare's transition towards a more data-driven, Yelp-like business model, away from its original strategy as a check-in service – a feature no longer included in the Foursquare app. Earlier this week, Foursquare announced the launch of a new, separate app called Marsbot, which the company billed as "your trusted friend that can recommend places to you by

Apple Maps Now Using 'Business Listings' Data From Foursquare

As of October, Foursquare has become one of the companies that contribute data to Apple's Maps app, providing information on "Business listings data." This likely includes details on restaurants, retail stores, and other venues, given Foursquare's focus on unearthing the "best places to eat, drink, shop, or visit in any city in the world. Rumors about a data sharing deal between Foursquare and Apple first surfaced in 2012, but Apple Maps Marketing, a site that keeps an eye on Apple's Maps partners, notes that Foursquare was not added as a partner until October 22. For those unfamiliar with Foursquare, it's essentially a Yelp competitor that helps people find nearby venues. Several years ago, Foursquare was popular as it had a built-in check-in feature that let people share the places they'd visited, but Foursquare has always had trouble securing revenue. In 2014, Foursquare split its app into Foursquare, for local listings, and Swarm, its check-in app, which ended up being an unpopular decision. Since then, Foursquare has struggled to find its niche among competitors, so this data sharing deal with Apple could be a huge boon for the