Fitbit

By MacRumors Staff

Fitbit Articles

Fitbit Sense Debuts With Health Features Missing on Apple Watch, Including Stress, Skin Temperature, and Blood Oxygen Tracking

Tuesday August 25, 2020 7:58 am PDT by
Fitbit today introduced the Sense, its most advanced health smartwatch ever. Following in the footsteps of the Apple Watch, the Sense is the first Fitbit with an ECG app that can detect an irregular heart rhythm known as atrial fibrillation. To receive a reading, users must hold their fingers on the corners of the stainless steel ring around the watch while holding still for 30 seconds. FDA...

Fitbit's Blood Oxygen Monitoring Feature Now Available in More Countries

Thursday February 20, 2020 1:34 am PST by
Google-owned Fitbit is activating blood oxygen monitoring (sp02) in more countries, following the feature's U.S. launch for some of its smartwatches and fitness trackers last month. Now the company has released it for users in the U.K., Canada, and possibly other countries, with blood oxygen saturation data appearing in the Fitbit app. Tech blog Tizenhelp.com confirmed the feature's...

Apple Watch Competition to Grow as Google Plans Its Own Wearables Following Fitbit Acquisition

Friday November 1, 2019 6:48 am PDT by
Google today announced it plans to release its own "Made by Google" wearables following its $2.1 billion acquisition of fitness tracker maker Fitbit. The deal is expected to close in 2020 pending regulatory approvals.Over the years, Google has made progress with partners in this space with Wear OS and Google Fit, but we see an opportunity to invest even more in Wear OS as well as introduce Made...

Google to Acquire Apple Watch Competitor Fitbit for $2.1 Billion [Updated]

Monday October 28, 2019 8:56 am PDT by
Update: Fitbit today announced that it has entered into a definitive agreement to be acquired by Google for approximately $2.1 billion. James Park, co-founder and CEO of Fitbit:More than 12 years ago, we set an audacious company vision – to make everyone in the world healthier. Today, I'm incredibly proud of what we've achieved towards reaching that goal. We have built a trusted brand that...

Fitbit Debuts New Versa 2 Smartwatch and $10/Month 'Fitbit Premium' Service

Wednesday August 28, 2019 7:06 am PDT by
Fitbit has announced the Fitbit Versa 2 smartwatch, with an all-new design that shares a few similarities with the Apple Watch. Accompanying the watch is "Fitbit Premium," a new health and fitness subscription service that costs $10 per month and offers guidance and coaching to reach your fitness goals. The Versa 2 includes direct support for Amazon Alexa, which you can trigger by saying...

Fitbit's New Versa Lite Edition Costs Less Than Half as Much as the Apple Watch

Wednesday March 6, 2019 7:00 am PST by
Fitbit today announced its latest smartwatch, the Versa Lite Edition. Priced at $160, the Versa Lite is $40 cheaper than the standard Versa model released last year and less than half as much as the Apple Watch Series 4, which starts at $399. The new Versa Lite Edition looks similar to the standard Versa, beyond having one button versus three. Of course, the Lite Edition loses some features...

Fitbit Announces 'Charge 3' Fitness Tracker Launching in October for $150

Monday August 20, 2018 8:10 am PDT by
Fitbit today announced the "Fitbit Charge 3," its latest fitness tracker that includes improvements to health and workout features, a 7-day battery life, and advanced sleep tracking with an upcoming "Sleep Score" beta. The Charge 3 is completely swimproof and includes a touchscreen display, but is considered a "tracker" and not a "smartwatch," like the Fitbit Versa or Apple Watch. The Charge 3 ...

Fitbit Versa Reviews: Solid Smartwatch Option at $200 Unlikely to Lure Away Apple Watch Owners

Monday March 26, 2018 7:36 am PDT by
Nearly two weeks after Fitbit first announced the Fitbit Versa, reviews for the new smartwatch have now emerged online today. Many of the reviewers agreed on the following points: the Versa is a step above last year's Fitbit Ionic, trading off GPS and NFC is worth it for the $200 price tag, and Fitbit still hasn't launched a device that could properly challenge the Apple Watch's dominance. The ...

Fitbit Announces New Apple Watch Rival 'Versa' and Kid-Friendly 'Ace'

Tuesday March 13, 2018 7:31 am PDT by
Fitbit today announced the Fitbit Versa, which the company described as the "smartwatch for all." The Versa has a few features that directly compare it to the Apple Watch, as well as an overall design that looks similar to Apple's wearable device. Alongside the Fitbit Versa, Fitbit announced a kid-focused Fitbit Ace device and female health tracking coming to the Fitbit iOS app. Fitbit said...

New Images Reveal Fitbit's Upcoming 'Mass Appeal' Smartwatch

Wednesday February 28, 2018 2:58 am PST by
Images of Fitbit's next smartwatch have been obtained by Wearable, following the fitness firm's recent confirmation of a new device launch later this year. During an investor's call yesterday revealing weaker-than-expected results, Fitbit CEO James Park said the company will introduce a smartwatch in 2018 that will have "mass appeal", seemingly confirming lackluster sales of its Ionic...

Fitbit Pay Launches in U.K. for Starling Bank Customers

Tuesday October 24, 2017 3:57 am PDT by
Fitbit Pay officially launched in the U.K. on Tuesday, but with only one bank currently supporting the mobile payment platform, access to it remains severely restricted for users of the company's latest wearables. The Fitbit Pay payment system was introduced as an exclusive feature of the Fitbit Ionic, the activity tracker firm's first attempt at a smartwatch, released on October 1. The...

Fitbit Announces October 1 Launch Date for New Ionic Smartwatch and Flyer Headphones

Monday September 25, 2017 7:49 am PDT by
It's been almost one month since Fitbit unveiled the new "Ionic" smartwatch and "Flyer" Bluetooth headphones, which at the time were given an unspecific October launch window. Today, the wearables company announced that both devices will be available in retail stores across North America, Asia Pacific, Europe, the Middle East, Africa, and Latin America on October 1. The Fitbit Ionic is the...

Fitbit Announces Deal to Bring Glucose Monitoring Data to its Ionic Smartwatch

Friday September 8, 2017 3:48 am PDT by
Fitbit has announced a new partnership with glucose monitoring device company Dexcom that is set to bring diabetes monitoring capabilities to the fitness tracker company's new Ionic smartwatch. The deal initially means Ionic users will be able to connect a Dexcom device to the Fitbit app and seamlessly transfer up-to-date glucose level data to the smartwatch, making the information more easily ...

Fitbit Announces $300 'Ionic' Smartwatch, 'Flyer' Bluetooth Headphones, and Subscription Coach App

Monday August 28, 2017 7:34 am PDT by
Fitbit today announced a collection of all-new products and services, centering upon the company's first smartwatch, the Fitbit Ionic, along with a new subscription coaching service, Fitbit Coach. The Fitbit Ionic includes improved GPS and heart rate tracking, is water resistant up to 50 meters, supports contactless payments, smartphone notifications, on-board music, and more. Like past Fitbit ...

Alleged Leaked Fitbit Photos Show Upcoming Smartwatch Looks Like a Blaze

Tuesday May 2, 2017 4:44 am PDT by
Photos emerged online overnight that allegedly reveal the design of Fitbit's first "true" smartwatch, rumors of which we covered last month. The images were originally published by Yahoo Finance and appear to show that the company's upcoming Apple Watch rival looks very similar to the $150 Fitbit Blaze fitness watch, which has been on sale since early 2016. The watch's square face, physical...

Fitbit Working On BeatsX-Like Bluetooth Earphones as 'Proper' Smartwatch Faces Production Mishaps

Tuesday April 11, 2017 8:57 am PDT by
Fitbit is gearing up to launch a "proper" smartwatch as a competitor to the Apple Watch, which will include mobile payments features, a full app store, and more, in addition to Fitbit's usual health and fitness features. While that product is predicted to launch sometime this fall -- likely going head-to-head with Apple Watch Series 3 -- a new report from Yahoo Finance today has depicted a...

Fitbit Announces 'Fitbit Alta HR' Wearable With Continuous Heart Rate Tracking in Slim Band

Monday March 6, 2017 7:14 am PST by
Fitbit today announced the Fitbit Alta HR, which the company is calling the "world's slimmest fitness wristband" that has a continuous heart rate monitor. The Alta HR launches just over a year after Fitbit debuted the original Fitbit Alta, which included new "Reminders to Move" to tell users to stand up and move around a bit, like Apple Watch stand notifications. The main upgrade for the...

Apple Watch's Record-Breaking Quarter Was Opposite One of Fitbit's 'Largest Declines Ever'

Thursday March 2, 2017 8:02 am PST by
Apple Watch Series 1 and Series 2 have proven to be a "magnificent success" for Apple, which recorded its "best quarter ever" in the wearables market, according to the latest data from research firm IDC. Fourth quarter shipments reflected in millions (Source: IDC) Apple shipped an estimated 4.6 million Apple Watch units in the fourth quarter of 2016, up from an estimated 4.1 million in the...

Fitbit Again Accused of Stealing Trade Secrets From Jawbone

Tuesday February 7, 2017 4:44 am PST by
Even though Jawbone has confirmed that it's leaving the consumer wearables market to focus on clinical health products, the company has doubled down on its legal battle with former rival Fitbit, concerning the latter company's alleged theft of trade secrets (via TechCrunch). The U.S. International Trade Commission has already let Fitbit off the hook for the original claims, but Jawbone is now ...

Coin Announces Official Shutdown of All Product Services Coming February 28

Wednesday February 1, 2017 6:48 am PST by
Smart payments company Coin this week announced the shutdown of its various product services, officially closing product support, social media channels, and the connected Coin app on iOS and Android devices on February 28, 2017. The news follows the discontinuation of all Coin products last May, when Coin was acquired by Fitbit and the company subsequently ceased selling its line of smart payment ...