New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Watch Competition to Grow as Google Plans Its Own Wearables Following Fitbit Acquisition

Google today announced it plans to release its own "Made by Google" wearables following its $2.1 billion acquisition of fitness tracker maker Fitbit. The deal is expected to close in 2020 pending regulatory approvals.
Over the years, Google has made progress with partners in this space with Wear OS and Google Fit, but we see an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market. Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users. By working closely with Fitbit's team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.
Fitbit confirmed that it will continue to support both Android and iOS, and that Fitbit health data will not be used for Google ads.

Tags: Google, Fitbit

Top Rated Comments

(View all)

2 weeks ago
RIP Fitbit ?
Rating: 36 Votes
2 weeks ago
I have a feeling this move will boost Apple Watch sales from the people that do not want to own a Google Fitbit device.
Rating: 36 Votes
2 weeks ago
Who wouldn't want to have every second of their life tracked.
Rating: 30 Votes
2 weeks ago
Competition?

The Apple Watch crushed Fitbit so badly that selling itself was pretty much the only alternative left for it.

And now it is being acquired by another company with an equally spotty track record.

Right...
Rating: 30 Votes
2 weeks ago
"...and that Fitbit health data will not be used for Google ads"

The fact they even have to announce that really shows how vast Google's data tracking is. Whether it's to be believed is a different story entirely.
Rating: 22 Votes
2 weeks ago
"Fitbit health data will not be used for Google ads"
ha ha ha ha of course.
Rating: 22 Votes
2 weeks ago
I've had an AW since shortly after launch, and wear it every day. Series 0 and now Series 3 GPS.
Credible competition will only improve future versions.
Bring it.
Rating: 16 Votes
2 weeks ago
This is gonna be a trainwreck.

I love it.


[automerge]1572616734[/automerge]


There goes the privacy for Fitbit watches.


There never was any. Fitbit has been leaking users' data via insecure Bluetooth since day 1.
Rating: 16 Votes
2 weeks ago
:( I love my Fitbit. I'm not a huge fan of Google. I'll have to see what data they want from my Fitbit before I decide to upgrade or not.
Rating: 15 Votes
2 weeks ago
Yep. Getting an Apple Watch in 2020 then. Shame, I loved my Fitbit 7 years of data on the service. Like hell google are getting anywhere near it. Bye Fitbit
Rating: 10 Votes

[ Read All Comments ]