Apple Watch Competition to Grow as Google Plans Its Own Wearables Following Fitbit Acquisition

fitbit wearablesGoogle today announced it plans to release its own "Made by Google" wearables following its $2.1 billion acquisition of fitness tracker maker Fitbit. The deal is expected to close in 2020 pending regulatory approvals.

Over the years, Google has made progress with partners in this space with Wear OS and Google Fit, but we see an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market. Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users. By working closely with Fitbit's team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.

Fitbit confirmed that it will continue to support both Android and iOS, and that Fitbit health data will not be used for Google ads.

Tags: Fitbit, Google

Top Rated Comments

jimmy_uk Avatar
58 months ago
RIP Fitbit ?
Score: 36 Votes (Like | Disagree)
gsmornot Avatar
58 months ago
I have a feeling this move will boost Apple Watch sales from the people that do not want to own a Google Fitbit device.
Score: 36 Votes (Like | Disagree)
mike.101 Avatar
58 months ago
Who wouldn't want to have every second of their life tracked.
Score: 30 Votes (Like | Disagree)
Abazigal Avatar
58 months ago
Competition?

The Apple Watch crushed Fitbit so badly that selling itself was pretty much the only alternative left for it.

And now it is being acquired by another company with an equally spotty track record.

Right...
Score: 30 Votes (Like | Disagree)
Darkashnet Avatar
58 months ago
"...and that Fitbit health data will not be used for Google ads"

The fact they even have to announce that really shows how vast Google's data tracking is. Whether it's to be believed is a different story entirely.
Score: 22 Votes (Like | Disagree)
XXPP Avatar
58 months ago
"Fitbit health data will not be used for Google ads"
ha ha ha ha of course.
Score: 22 Votes (Like | Disagree)

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