Fitbit Debuts New Versa 2 Smartwatch and $10/Month 'Fitbit Premium' Service

Fitbit has announced the Fitbit Versa 2 smartwatch, with an all-new design that shares a few similarities with the Apple Watch. Accompanying the watch is "Fitbit Premium," a new health and fitness subscription service that costs $10 per month and offers guidance and coaching to reach your fitness goals.

versa 2 image 2
The Versa 2 includes direct support for Amazon Alexa, which you can trigger by saying "Hey, Alexa" and then asking about the weather or any other smart assistant command phrase. There's also direct support for Spotify, as well as notifications for call, calendar, and texts from your connected smartphone.

Otherwise, the Versa 2 supports NFC payments, includes a heart rate sensor, and has water resistance up to 50 meters. The new smartwatch will support Fitbit's new Sleep Score feature, which factors in your daytime activities and sleep time to judge your overall sleep quality, as well as Smart Wake. This feature figures out the best time to wake you depending on your sleep habits.

fitbit versa 2
For its subscription service, Fitbit Premium, Fitbit said it will provide a holistic view of your health that other health and fitness apps lack. This includes nine guided programs to help you get more sleep, wake up energized, increase your activity, manage nutrition, and create overall lasting healthy habits.

Programs include actionable coaching, daily tips and tricks, structured workout plans, relaxation tools, recipe suggestions, and educational content. Fitbit will launch additional activity, sleep and nutrition programs by the end of the year. The company plans to launch a one-to-one personal coaching service next year as well.

Fitbit Premium will debut in September and cost $9.99 per month or $79.99 per year. The Versa 2 is available for presale today for $199.95 and will launch on September 15.

Tag: Fitbit

Top Rated Comments

FSMBP Avatar
60 months ago
So sick of subscription services. Every company is jumping on this bandwagon to have never-ending income but not everything needs to be a subscription.
Score: 39 Votes (Like | Disagree)
Braderunner Avatar
60 months ago
I wonder when the subscription bubble will burst. :rolleyes:
Score: 28 Votes (Like | Disagree)
BootsWalking Avatar
60 months ago
For its subscription service, Fitbit Premium, Fitbit said it will provide a holistic view of your health that other health and fitness apps lack. This includes nine guided programs to help you get more sleep, wake up energized, increase your activity, manage nutrition, and create overall lasting healthy habits.

If Fitbit convinces you to spend $10/month on a watch subscription then you need holistic help with your spending habits.
Score: 27 Votes (Like | Disagree)
atmenterprises Avatar
60 months ago
Or I can continue with my Apple Watch and not pay an additional subscription.
Score: 26 Votes (Like | Disagree)
mgworek Avatar
60 months ago
I wonder when the subscription bubble will burst. :rolleyes:
Not soon enough.
Score: 20 Votes (Like | Disagree)
Rogifan Avatar
60 months ago
The subscription you're getting with Fitbit is not comparable to the stuff Apple is offering

Fitbit, like Nike who has Nike Training Club at $15 a month, is offering personalised training and editorial content for those who want to take fitness more seriously
Don’t give Apple any ideas.
Score: 10 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
General iOS 17 Feature Orange Purple

Apple Releases Revised Versions of iOS 17.4.1 and iPadOS 17.4.1 With Updated Build Number

Wednesday March 27, 2024 5:59 am PDT by
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
applephilschiller

Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

Wednesday March 27, 2024 2:03 pm PDT by
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...