Update: Fitbit today announced that it has entered into a definitive agreement to be acquired by Google for approximately $2.1 billion.

James Park, co-founder and CEO of Fitbit:

More than 12 years ago, we set an audacious company vision – to make everyone in the world healthier. Today, I'm incredibly proud of what we've achieved towards reaching that goal. We have built a trusted brand that supports more than 28 million active users around the globe who rely on our products to live a healthier, more active life. Google is an ideal partner to advance our mission. With Google's resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could not be more excited for what lies ahead.

Rick Osterloh, Senior Vice President, Devices & Services at Google:

Fitbit has been a true pioneer in the industry and has created terrific products, experiences and a vibrant community of users. We're looking forward to working with the incredible talent at Fitbit, and bringing together the best hardware, software and AI, to build wearables to help even more people around the world.

Fitbit will continue to remain platform-agnostic across both Android and iOS, and the company says Fitbit health and wellness data will not be used for Google ads.

The transaction is expected to close in 2020, subject to regulatory approvals.



Google is in talks to acquire popular fitness tracker maker Fitbit, according to Reuters, which could help the company better compete with the Apple Watch along with its existing Wear OS smart watch platform.

apple watch vs fitbit
The report claims there is no certainty that the negotiations between Google parent company Alphabet and Fitbit will lead to any deal, and the exact price that Google has offered for Fitbit is unknown at this time.

Google does not currently sell any own-brand fitness trackers or smart watches, but its Wear OS platform runs on smart watches sold by several third-party brands, such as LG, Huawei, and Fossil.

Related Roundup: Apple Watch Series 9
Tags: Google, Fitbit
Buyer's Guide: Apple Watch (Caution)

Top Rated Comments

BWhaler Avatar
61 months ago
A spyware advertising company will have real-time access to my health information?

Hard pass.
Score: 10 Votes (Like | Disagree)
im2fast4u Avatar
61 months ago
Still can’t beat Apple Watch
Score: 7 Votes (Like | Disagree)
mtneer Avatar
61 months ago
I think we can call it on Fitbit if this happens. I don't see Google (and its employees) having the focus necessary to succeed. Fitbit will languish around for a few years and then either quietly die, or be spun off into some unknown Chinese OEM who wants to buy a name.
Score: 5 Votes (Like | Disagree)
H3LL5P4WN Avatar
61 months ago
So the company that allows leaky apps and has a crappy wearable OS, wants to buy the company that makes a leaky wearable OS and crappy wearables.

There isn't enough popcorn in the world.
Score: 4 Votes (Like | Disagree)
aero7 Avatar
61 months ago
Competitor? Now that’s cute.
Score: 4 Votes (Like | Disagree)
EchoplexSE Avatar
61 months ago
RIP Fitbit ?
Score: 3 Votes (Like | Disagree)

Popular Stories

Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
M4 Real Feature Red

M4 MacBook Pro Models Expected to Launch in Late 2024

Tuesday June 18, 2024 10:50 am PDT by
MacBook Pro models with an M4 chip are expected to launch in the fourth quarter of 2024, according to display analyst Ross Young. In a tweet for subscribers, Young said that panel shipments for new 14-inch and 16-inch MacBook Pro models are set to begin in the third quarter of 2024, which suggests a launch toward the end of the year. Apple started its M4 chip refresh in May with the launch...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....